The Underlay - A Clever Choice Podcast Resonance Media Agency

In a first for The Underlay, we go onsite to Kiepe Hair. A Clever Choice customer who has a home hair salon installed a Clever Choice resilient solution, which still looks brand new. Kellie's daughter, Emma, also joins us to make it a family affair. Between the two of them, we find the secret to building a successful business while juggling clients and family in the same space.

Brett Talbot from Floorworld joined Michael and Matt at Clever HQ to discuss all things "Floorworld." The boys discussed the Floorworld model and where. they are heading in the future. Brett is another lifelong member industry with experience across many facets. The relationship between Floorworld and Clever Choice is a burgeoning one, and we are looking forward to seeing where it goes.

Twelve months ago Matt Lugo decided to make the leap from Installer to Store Owner and now with two Andersens stores under his management, life is busy but a lot fun for the young man. In a similar story to almost everyone we speak to Matt bleeds flooring, straight out of school he entered the industry and hasn't looked back.We are live on-site at Matt's Coorparoo store where they are just about to unveil a new event space, we meet the team and even get one of his young charges on for a chat. This was a fun episode where we discussed the future of the two stores and also the importance surrounding yourself with the right people to ensure success.

It's a year of change for Clever Choice and 2024 will see the inclusion of 4 new ranges in the Resilient Solutions range. Greg Harvey the QLD State Sales Manager joins Michael and Matt to unpack the range and what it means for the end user. 

Michael and Matt welcome Jim Hilston into the studio to discuss all things wood flooring and what it takes to be an "expert witness" in the flooring industry.Jim's career took off when he served as the Product Manager for timber flooring at Fired Earth Ltd in the UK. His role covered the entire process, from sourcing to the final touches of installing highly sought-after products. This experience sparked his interest in upscale interior solutions, introducing him to innovative flooring designs and finishes far from the ordinary.
Leveraging this experience, Jim established Hilston Wood Floors in Australia in 2004. His journey from a hands-on tradesperson to a successful business owner and esteemed flooring specialist has been marked by his dedication to offering exceptional services and products that captivate his clients.
Jim is also renowned for his expertise in providing detailed reports and serving as an expert witness in legal matters. With his extensive qualifications and role as a Senior Inspector with the ATFA, along with being an active member of the Building Dispute Practitioners Society, he has contributed to over 1000 reports. These documents range from repair evaluations to comprehensive reports for legal disputes, ensuring accurate and dependable information on flooring performance and aesthetic issues.
Check out Hilston Wood Floors on the link belowhttps://hilstonwoodfloors.com.au/

We start 2024 with QLD Sales Manager Greg Harvey as our resident expert. He discusses the Clever Choice Timber Solutions range and along with Michael explains the quality of the products available.We also learn a little too much about what floats Micheals boat and Greg explains why he believes the Bamboo is still the hidden gem of the Clever Choice range.