The WP Mayor Podcast WP Mayor

In this episode, Gaby and Jean Galea talk to Aaron Edwards and Joshua Dailey, co-founders of  Infinite Uploads and WordPress contributors, about Web3, NFTs, and WordPress with Web3 WP. Aaron and Joshua have spent more than 20 years developing and maintaining enterprise WordPress sites. Also, they launched the first (and only) WordPress NFT.
Episode Highlights and Topics:

Aaron and Joshua’s journey into NFTs, bitcoin, and other cryptocurrencies.
NFTs: Non-fungible tokens used as payment gateway secured by blockchains.
Why NFTs? Smart contracts and digital wallets can be used to own unique assets.
NFT Projects: How to use scripts, open-source code/design, and wapuu characters.
NFT Technology: Application will transform how music, video, and content is monetized.
WordPress decentralized publishing and Web3 decentralizes financial governance.
Educate, Explore, Experiment: Ways to understand Web3 purpose, security, technology.
Learning Curve: View, read, and customize open-source code for token standards.

 
Resources/Links:

Infinite Uploads
Web3 WP Website
Web3 WP Blog
Web3 WP on Twitter
Web3 WP on Discord
Joshua Dailey on Twitter
Aaron Edwards on LinkedIn
Ethereum: Non-fungible Tokens (NFTs)
WordProof
WordCamp
Web3 WP Wapuu NFT Experiment on GitHub
Ethereum: Decentralized Autonomous Organization (DAO)
OpenZeppelin
Decentralized Identifiers (DIDs) v1.0 - W3C
Castos
Jean Galea’s Blog
WP Mayor Email
WP Mayor

In this episode, Gaby Galea talks to Sean Brison, Head of Growth at Lasso, about content creation and running a writing team. Lasso is an all-in-one affiliate marketing plugin for WordPress.
Episode Highlights and Topics:

Lasso: Built out of necessity based on trials of working with other plugins.
Content Creation Fundamentals: Know your target audience and company’s principles.
Key Ingredients: Impartiality, authenticity, and conversational makes for good content.
Selfless Mentality/Ethical Marketing: How much value can you provide to customers?
Affiliate Content: Search queries, product reviews/comparisons, how-to guides work best.
Buyer’s Journey: Content sparks interest in specific products to meet specific needs.
Boxes, Buttons, Tables, Lists: Add these to posts to help produce content that converts.
Link Real Estate: People click different things, give them more options/places to click.
Lasso’s Roadmap: How to order, group, put content into pillars using keywords.
Affiliates: Take care of those people who actively promote your product.
Mediums: Get good at one before moving on to another to repurpose content.
Giveaways: Create buzz, increase views. People love freebies, discounts, and coupons.

 Resources/Links:

Lasso
Lasso on Twitter
Sean Brison on Twitter
Sean Brison on LinkedIn
Crazy Egg
Wirecutter
Castos
WP Mayor Email
WP Mayor

In this episode, Gaby Galea talks to Rich Tabor, Head of Product at Extendify, about blocks, block themes, Gutenberg, and the future of WordPress. Rich has a knack for designing, building, launching, and scaling WordPress products.
Episode Highlights and Topics:

Block Editor Backlash: Change is hard, especially when it affects your business/lifestyle.
Minimalism: Find balance/happy medium between what you want and need to build.
Gallery Block: Start with simple, single block and scale up to discover a whole new world.
WordPress Future: WP is leaning into editing entire websites, not one content piece/post.
Block Themes: CSS custom properties to match preview and themes you can trust.
Too Much Control? Locking things inhibits people, but having guardrails is important.
Global Styles: Available within the site editor interface to set look-and-feel standards.
Gutenberg: Component that drives the look and feel of websites, room for improvement.

Resources/Links:

Rich Tabor
Extendify
Gutenberg
WordPress Patterns
Tailwind CSS
React
Elementor
GoDaddy
json
Gutenberg GitHub Repo
SquareSpace
Castos
WP Mayor Email
WP Mayor

In this episode, Gaby Galea talks to Adrian Tobey from Groundhogg about lessons he has learned in the WordPress plugins business. Groundhogg offers marketing automation and CRM for agencies and small businesses using WordPress. Adrian has built thousands if not millions of marketing campaigns, sales funnels, and email sequences on behalf of other companies to solve legitimate problems and generate results.
Episode Highlights and Topics:

Shoemaker’s Son Syndrome: Similar to digital marketing agencies focusing on others.
Same Issues, Different Day: How to migrate and integrate with WordPress?
FormLift: Adrian’s first freemium business in WordPress to integrate Infusionsoft forms
Dropout: Education through experience was better than education through classroom
Pain Points: The best products are the ones that solve problems.
Pricing Model: Pros and cons of choosing freemium or premium product plans.
Cost Perception Fallacy: Specific marketing/CRM problems are expected to cost money.
Buy it! Eliminate the possibility of someone not spending money on your product.
Adrian’s Marketing Strategy: Don’t market free, but market paid to set expectations.
Post Status: Who’s who of WordPress business network/community is real and works.
Reviews: How/when to ask for and get the social proof needed to sell and support the product.

Resources/Links:

Get 15% off Groundhogg (use coupon code: WPMayor15Off)
Adrian Tobey on LinkedIn
Infusionsoft (now Keap)
FormLift
Easy Digital Downloads (EDD)
Post Status
React
Castos
WP Mayor Email
WP Mayor

In this episode, Gaby Galea talks to Jason Schuller and JR Farr, two of the four co-founders of Lemon Squeezy, a plugin that helps simplify the selling of digital products. Lemon Squeezy fits under the Make Lemonade product portfolio and the digital maker crew hopes to continually launch and build new products together.  
Episode Highlights and Topics:

What is Lemon Squeezy? Easy-peasy way to sell digital products online
End-to-End Solution: Easily do everything online as a digital creator with one-stop shop
Pain Points: Digital creators/makers can build things, the problem is selling those things
Lemon Squeezy is and probably always will be a SaaS-based product
WordPress Integration? Working on easy-peasy way to access, embed, and use plugin
Other Platforms: Lemon Squeezy can be used with any platform - it’s pretty flexible
Merchant Records: Creators upload products and Lemon Squeezy handles payments
Marketing: How Lemon Squeezy helps companies add context to their email messaging
Lemon Squeezy Price: Subscription depends on plan, customers, and features for now

Resources/Links:

Lemon Squeezy
Iconic app
Make Lemonade
Mailchimp
ConvertKit
Castos
WP Mayor Email
WP Mayor

In this episode, Gaby Galea and Mark Zahra talk to Kyle Maurer, Director of Operations at Sandhills Development (recently acquired by Awesome Motive), about general people operations, career progression frameworks, the best way to handle compensation, and organization hierarchy.  
Episode Highlights and Topics:

Company Leader: Clearly communicate the vision to team/employees.
Company Culture: Function efficiently and create a fulfilling place to work.
Career Progression Frameworks: Hire the right people and give them opportunities to grow.
Climbing the Corporate Ladder: Not all people are going to be or want to be managers.
Compensation: Career progression with change in level or title often results in pay raises.
Ongoing Debate: How much discretion is allowable - as little subjectivity as possible.
Fixed vs. Variable Location: Use equitable, simple, and reliable data for salary ranges.

Resources/Links:

Kyle Maurer on LinkedIn
Sandhills Development
Awesome Motive
Trello
GitHub
Castos
TranslatePress
WP Mayor Email
WP Mayor