5 min

Trust is Everything How Clients Buy

    • Marknadsföring

When it comes to professional services, Tom McMakin believes trust is everything. That's because information asymmetries are inherent in professional services. The service provider diagnoses the disease and provides the cure,

When it comes to professional services, Tom McMakin believes trust is everything. That's because information asymmetries are inherent in professional services. The service provider diagnoses the disease and provides the cure,

5 min