Unleashing Greatness Bob Thompson

How do you get quality leads? Whether you’re a new entrepreneur or a seasoned business owner, your business needs conversions. It's that simple. Lead generation is vital to a thriving business and is key to every successful marketing strategy. One way to generate leads is to run paid ads. But how much money should you allocate? How would you know if the numbers are good? How can you reduce your ad spending? Planning your ad strategy can seem a little daunting when you’re just starting with advertising. So here's Bob to share the lessons he learned from running a million dollars worth of ads (specifically FB ads). Get ready to learn what metrics to look out for and what's working right now in today's episode of Unleashing Greatness. 
“If you haven't had success with Facebook traffic yet, do not give up. 
It still works really well; you just have to know what you're doing.” 
- Bob Thompson
In This Episode:
0:00 The result from a million-dollar ad spend
2:14 Is Facebook still a great way to generate traffic?
3:20 Two things to look for when running FB ads
6:35 Four key areas that influence your lead flow and cost per lead 
7:59 What you can do if the numbers are off
11:41 Factors that contribute to the success of your lead generation
13:12 A simple yet effective ad copy framework (Tease-Please-Seize)
14:52 How organic content affects your traffic
15:17 Learn how to improve your landing page conversion
17:30 This is how everything comes together 
 
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January is an excellent time for gym businesses. People have just started new goals, and getting more fit and healthy is at the top of the list. For gym owners, it's a great time to bring in new customers and reconnect with former customers. Of course, you should keep your current customers engaged. In this episode, Bob shares what his team is doing to continue growing their business. The simple strategies presented here also apply to other businesses. With practical demonstrations from Bob, you can never go wrong. 
“If you have a business, you want to get NEW customers, and you want to get REPEAT customers.” 
- Bob Thompson
In This Episode:
0:00 What this episode is about
2:18 Two ways to bring in customers right now
4:58 Three areas you can focus on to increase revenue
7:25 What is Legion doing right now
9:10 What you can do to keep current customers 
11:06 A practical demo from Bob on why you need to keep existing customers
13:19 What are you doing to bring back former customers, and how often should you reconnect with them
14:38 Learn from Legion's text and email promo launches 
18:47 Simple strategies that work
 
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Are you looking for a new business venture? Among the many profitable industries out there, the global skincare market is perhaps one of the most lucrative. Experts predict that it will be worth around $200.25 billion by 2026. That’s an incredible opportunity for entrepreneurs interested in launching a skincare brand. 
Although the skin care industry is competitive, it has plenty of room for new players. And Bob is in the right direction. After all, fitness gyms, supplements, and skincare products contribute to a holistic approach to transformation. So tune in to hear how Bob plans to unleash this next great project with his expert business partner. 
“When I launch my product, it has to be the best.” 
- Bob Thompson
In This Episode:
0:00 What does a burly bearded man know about the skincare industry
0:48 Who is the driving force behind Bob’s skincare brand 
1:51 Uncovering an unsolved need 
4:23 Know your target audience and market potential
6:17 Market research and finding the right manufacturer
7:55 The difference between white label vs. custom formula
12:03 How does your risk-reward analysis look
14:21 Learning the basic framework for launching a product
 
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As an entrepreneur, you should know that time literally means money. That means you have to make the best use of every minute of each day doing things that move your business forward. However, there are other things in life that deserve your attention -- perhaps more important than making money. It could be enjoying the day with your family, volunteering at a charity, or pursuing a passion project (or just hanging around with your dog!). So, how do you get more done in less time? Bob shares his simple  3-part process in this episode. 
“You don't have to wake up early to do things; you just have to structure your days.” 
- Bob Thompson
In This Episode:
0:00 What's so great about being an entrepreneur 
1:08 Why would you want to get more done with less time
3:29 How you can structure your days to get things done
5:10 This step is so simple, but it actually works 
6:27 What are the two key things you absolutely must do to grow your business
12:18 What are the things you don't have to do (this is as important as knowing the things you have to do)
14:25 Recap of the 3-part process that Bob follows 
16:01 It's the best thing you can do in your entrepreneurial journey
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As we approach the end of another unique year, many people are taking a good look at the past year to plan for the new year. Most successful entrepreneurs get into the habit of preparing themselves in the current year for the coming year. And Bob is no exception. Bob lets us in on the key takeaways from the 2-day Legion Convention with his franchisees and business partners in today’s episode. The lessons from Legion are also applicable to other businesses. Because of how Bob looks back to look ahead, we can expect some really cool new things from Legion in the years to come. What about you? Are you ready for 2022?
“The numbers tell the real story.” 
- Bob Thompson
In This Episode:
0:00 A 10,000 FT. view of what transpired in this exclusive event
2:21 Simplicity beats complexity (as they always say, KISS should do it)
3:04 Legion Business Cycle (you can never go wrong with this simple cycle)
5:29 Always look at your numbers (they tell you the real story)
9:05 Consider The Profit First Method and why you should build your business to sell
11:29 Develop an abundance mindset (there's plenty of money out there!)
13:09 Recap of the key takeaways (in case you're in a hurry)
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If you want to start your own business, franchising can be a viable alternative. With franchising, you're getting an established business framework, systems, and processes plus ongoing guidance. And, if you are a business owner who wants to scale fast with minimal to no capital outlay, then you can welcome franchisees into your business. But you have to understand that being a franchisor is very different from being an entrepreneur. 
Whichever side you may be on right now, there's a lot you can learn from this conversation between Bob and franchising expert Erik Van Horn. With over 20 years of experience, Erik shares some of the secrets he used to build 6 brands in 30 locations and help 1,000 people achieve their success in franchising.
“I'd rather be in a killer market that's out of state where I can travel to vs. being in a weaker market that's in my backyard.” 
- Erik Van Horn
In This Episode:
0:00 Meet franchising expert Erik Van Horn
6:17 What Erik shifted his focus from real estate investing to franchising 
10:12 What you should look for when considering a franchise
13:11 Benefits of the fitness franchise concept 
16:15 Erik's recommendations for growing franchise businesses
19:40 Analyzing franchise markets 
21:33 How franchisors should think about their exit strategy
23:57 What to look for when evaluating brands for franchising opportunities
28:17 The different stages of franchising (and the risks involved)
33:50 Can you effectively perform the role of the franchisor and entrepreneur (or should you focus on just one)
36:20 How to provide the best support to your franchisees
40:35 Erik's BIG advice for those who want to learn about franchising and business in general
 
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