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The PR Future podcast shares the latest trends and provides insight into the future of public relations and strategic communication. Produced by the Center for Public Relations (CPR) at the USC Annenberg School for Communication and Journalism and hosted by CPR Director and Golin Chairman Fred Cook, #PRFuture features the inspiring stories of communication executives, academics, students and more as part of our mission to define the future of our industry and to develop those who will shape it.

USC Annenberg #PRFuture Podcast USC Annenberg Center for Public Relations, Fred Cook

    • Marknadsföring

The PR Future podcast shares the latest trends and provides insight into the future of public relations and strategic communication. Produced by the Center for Public Relations (CPR) at the USC Annenberg School for Communication and Journalism and hosted by CPR Director and Golin Chairman Fred Cook, #PRFuture features the inspiring stories of communication executives, academics, students and more as part of our mission to define the future of our industry and to develop those who will shape it.

    Kelly McGinnis on Employee Activism and Earning Profits Through Principles at Levi’s

    Kelly McGinnis on Employee Activism and Earning Profits Through Principles at Levi’s

    Kelly McGinnis, senior vice president and chief communications officer at Levi Strauss and Company, discusses how employee activism plays an essential role in the company’s response to social issues and the formation of meaningful partnerships with activists and other corporations. This discussion is part of our series reviewing the 2020 Global Communication Report on New Activism, available for free download at annenberg.usc.edu/gcr.

    • 32 min
    Damon Jones on CSR in the Age of New Activism: How P&G is Changing the Tide

    Damon Jones on CSR in the Age of New Activism: How P&G is Changing the Tide

    Damon Jones, chief communications officer of Procter and Gamble, discusses how corporate advocacy and communication with activist organizations has helped the international corporation make positive changes to its business and to its impact on the environment. This discussion is part of our series reviewing the 2020 Global Communication Report on New Activism, available for free download at annenberg.usc.edu/gcr.

    • 30 min
    April Reign on #OscarsSoWhite, Racial Justice and Social Media Activism

    April Reign on #OscarsSoWhite, Racial Justice and Social Media Activism

    Diversity and inclusion advocate and #OscarsSoWhite creator April Reign discusses how powerful social media tools are helping activists transform the conversation around race, representation, and social inequity. This discussion is part of our series reviewing the 2020 Global Communication Report on New Activism, available for free download at annenberg.usc.edu/gcr.

    • 32 min
    Jamie Margolin on Leading Youth to Power: PR and Activism in Zero Hour

    Jamie Margolin on Leading Youth to Power: PR and Activism in Zero Hour

    Eighteen-year-old activist Jamie Margolin recounts how the devastating effects of wildfires and hurricanes, alongside with the negligence of elected officials, led her to create Zero Hour: a youth-led movement aiming to create a global sense of urgency around the climate crisis. This discussion is part of our series reviewing the 2020 Global Communication Report on New Activism, which is available for free download at annenberg.usc.edu/gcr.

    • 19 min
    Brendan Duff on Sparking a National Movement: PR and Youth Activism in March For Our Lives (Part II)

    Brendan Duff on Sparking a National Movement: PR and Youth Activism in March For Our Lives (Part II)

    March For Our Lives co-founder Brendan Duff discusses why the organization has expanded its mission to focus on voter registration, how they have formed and maintained successful partnerships with the corporate world, and which PR tactics continue to be an essential part of their activism efforts. This discussion is part of our series reviewing the 2020 Global Communication Report on New Activism, which is available for free download at annenberg.usc.edu/gcr.

    • 20 min
    Brendan Duff on Sparking a National Movement: PR and Youth Activism in March For Our Lives (Part I)

    Brendan Duff on Sparking a National Movement: PR and Youth Activism in March For Our Lives (Part I)

    March For Our Lives co-founder Brendan Duff recalls how the organization came together after the shooting at Marjory Stoneman Douglas High School in Parkland, Florida. As the de facto media relations manager, Brendan explains how he used PR tools to bring their messages to a global stage. This discussion is part of our series reviewing the 2020 Global Communication Report on New Activism, which is available for free download at annenberg.usc.edu/gcr.

    • 21 min

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