Visibility & Connection: Social Media Audience Building With Brandie Peters Brandie peters

After a brief hiatus from posting Podcast episodes I am back. In this episode I talk about the advice to post "High Value Content" on your social media in order to attract your audience. I am personally guilty of spending many years, going organic methods alone, and posting what I believed was high value content on my Facebook profile, Instagram. In fact, if there is a place to put lengthy content - I have put it there. I published posts on LinkedIn and Medium. I also did a lot of webinars and live video content over my 8 years online.

However, the advice to just create content and you will automatically be discovered is rampant and ultimately misleading. And the reason why it doesn't actually work: writing lengthy informative posts is pretty simple: people have short attention spans. Not to mention the fact that ever since Gary Vaynerchuk started telling people to produce massive amounts of content, his influence has led to everyone and their pet cat producing massive amounts of content - and now audiences are being flooded every day with what is supposed to be "high value" but in the end it is just noise.

In this video I talk about my switch in 2019 to posting more casually and using memes and shorter posts to get attention. I also talk about where ads come in and how you should be using shorter content pieces to build your audience and longer content pieces to establish your expertise. It isn't that I don't think that high value content doesn't have it's place, it is just that people need a reason to pay attention first. Ever since I switched my own content strategy I have experience a lot more growth on my profiles and I have freed up a lot more time for myself. I have also started selling more of my courses which is awesome because now I am actually being paid for the "value" rather than just putting it up on Facebook and Instagram for Free.

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A lot has happened since my last episode where I talked about my Riot Girl Rebirth page going viral. After that FB post reached over 1 million people we experienced an incredible surge of traffic on the Riot Girl Rebirth website. At the time the website was a hot mess. There was a "free pin just pay shipping" giveaway that I had been running that was still in place and some of the pins had actually sold. I decided that I needed to take this opportunity and get the Shopify store where we had merchandise up and running. I realized we only had a limited amount of time to take advantage of this free organic traffic so I rebuilt the site overnight. Then, I started setting up some ads to re-target the new people who were engaging with the Facebook page.

In all honesty, the first few days were a bust, but over time we started to see progress. Within a week we were actually turning a profit on the store although ad costs were still high. Obviously, there is still a lot of work to be done but after a month we had things fairly stable and broke even, if not made a profit every single day. Since the time of making this video, we have actually had a second surge of interest, and another post reaches over 1 million people. Basically my husband is an Oberlo and Shopify pro helping me out. It is exciting to see my Riot Girl Rebirth project really taking off! It has been quite the ride AND THIS was an unexpected twist to the story. Really all I can say is stay tuned, listen up. Let's see what happens next?

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Have you ever wondered what happens when something that you post goes viral on Facebook?



Over the weekend I had a post from my Riot Girl Rebirth page ( https://www.facebook.com/riotgirlrebirth/ ) reach over 600,000 people! In this episode of Visibility & Connection, I talk about how this viral surge occurred on a meme post and what happened to my page when it did. I discuss some of the misconceptions that people have about "going viral" as well as my plan to leverage this traffic on my Riot Girl Rebirth project.



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Grab 325 engaging posts for your page or group:

https://brandiepeters.ca/325post-ideas/



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Plenty of people WANT to be popular on the internet. However, those who succeed with their ambition to have internet fame have one thing in common. No, they don't have perfect aesthetic or a flawless catalog of content. No, they don't have money or the Illuminati on their side. 

The reason why some people can build an online fan base and some people cannot, I believe is the community. Community is the essence of all social media mass followings. In this video, I use the examples of Pewdiepie on Youtube and Violet Benson on Instagram ( @daddyissues ) BUT these are just two examples of social media celebrities with massive followings who do not fixate on aesthetic but rather on community. And these social media famous people have immense followings and incredibly loyal audience within niches'. They do not worry about appealing to everyone. They know WHO they are connecting with and they DO NOT obsess over trying to have mass appeal.

Now, you may wonder how could YOU also build a social media audience of that size. Well becoming that level of success on social media is like becoming a rockstar in this day and age. It isn't impossible but I also wouldn't bet on it. However, the chances of YOU being able to carve a little piece out for yourself and construct an audience that roots for you and believes in your content, very possible IF you put community first. Community IS the essential component to building your following. It is HOW you can create successful businesses using social media. Without community people just assume that you are there for yourself ( and they won't support you! ) -

In this episode today I share my thoughts on community building and why I think it is the most vital element of social media marketing. It is also the most difficult to create if you do not make it your main primary focus. You cannot fake community.



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https://brandiepeters.ca/325post-ideas/



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Create content they said. It will be great they said. But now you post content every day for all of your social media and as far you have seen it isn't paying off!


In this video today, we talk about creating a social media marketing and strategy and why, if you produce content ( do content marketing ) you are going to want to begin to try to think more strategically about how your content all works together. 

One of the most common mistakes that business owners who produce content for marketing purposes make IS NOT having a next step or a plan in place to convert the curiosity that the content generates into a "next step". They struggle, to get any R.O.I from their content marketing because they haven't made it possible ( or easy ) for people to take action after they have got their attention. They may not have a re-marketing plan in place or any longer form, warming content: example: a freebie, to leverage in order to take that relationship further. The consequence of being a constant state of producing content for content sake and being stuck on a treadmill. Lots of hard work, little return, lots of discouragement.

My advice. Anticipate what your customer is going to want to do next. Understand the importance of building a relationship when you are the product that you sell. Take the time to include a call to action - and develop a warming sequence of events, to assure long term you set yourself up for success.



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Grab 325 engaging posts for your page or group:

https://brandiepeters.ca/325post-ideas/

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This week on Facebook Friday, we talk about the positive things that Facebook CAN DO for entrepreneurs who are just starting out. I address the opportunities that Facebook provides and has provided me while also being honest about the common misconceptions that people have regarding Facebook and the "get rich quick" ideas that are floating around. Once again I share my story of how I went from resentfully working as an assistant manager at the mall to starting my first online business selling explainer video scripts, las well as writing landing pages and sales pages to online. 



If you are someone who is still in the phase of just messing around on Facebook and aren't sure what you need to do next, my advice is to get very clear on what you are selling and who you are selling it to.



Having a good understanding of who your customers on Facebook are going to be and how / what you are going to sell to them is the secret to being able to use Facebook to find these customers effectively.



Remember that you can make progress and build your network organically by haning out in Facebook groups.

However, the real magic is in the lead generation and audience growth using the paid targeting features within the Facebook Ads Manager!



If you are curious about the affiliate program that I mention at the end you can click here to find out how you can get paid to spread the word about my stuff.

https://bpcreativemarketing.com/pages/share-our-trainings-as-an-affiliate



I have just dropped my Facebook Page Like Ad Strategy in my shop. You can learn how to grow your page using a Page Like an ad and targeting people by their relevant interests here:

https://bpcreativemarketing.com/products/grow-your-page-audience-ad-strategy



Grab 325 engaging posts for your page or group:

https://brandiepeters.ca/325post-ideas/



Follow on IG

https://www.instagram.com/brandiepeters_



Join my Facebook Group!

https://www.facebook.com/groups/visibilityconnection/