Volvo Omtanke Advertising Awards Almanac (AAA)

In this episode we spoke to Brooke Thompson, Strategy Director at Mindshare Australia, about her highly awarded campaign Volvo, Omtanke

https://www.youtube.com/watch?v=HgU8ebyHblc

A media planning approach originally conceived in 2019, it was an early Australian posterchild for Binet & Field’s Long and Short of it. They shifted to a brand-led approach, moving away from one-off model promotions and adapting existing offers into an always-on layer, to deliver a significant sales increase in a declining category.

Volvo Omtanke was recognised at following awards

AUSTRALIAN EFFIE AWARDS

Other Consumer Goods, Silver

Brand Value, Bronze

MFA AWARDS

Business Impact, Gold

Grand Prix

WARC Effective Innovation Grand Prix

https://www.youtube.com/watch?v=MbqA2fM6tqU

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