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Latest in technology news for greater Washington, D.C., region.

W2 Communications » 5 Minutes With… Dennis McCafferty

    • Teknologi

Latest in technology news for greater Washington, D.C., region.

    Five Minutes With … Chris Foss on Why Companies Fail at Online Marketing

    Five Minutes With … Chris Foss on Why Companies Fail at Online Marketing

    Today’s organizations need a bigger-picture focus when it comes to online marketing strategies. Companies invest heavily into advertising and communications for off-line efforts, while the digital side gets relatively snubbed. For success in today’s environment, online marketing must fully integrate into the entire scope of business planning. Such foresight will ultimately result in your online [...]

    Five Minutes With … Hilary Fordwich on How Federal IT Contractors Can Get an Edge

    Five Minutes With … Hilary Fordwich on How Federal IT Contractors Can Get an Edge

    We can expect to see a continued, dramatic slowdown in U.S. government IT spending. So how do tech contractors stay in the hunt for what’s left of the pie? By focusing on specific strengths and finetuning this into a valuable niche, according to Hilary Fordwich. There’s more demand than ever for efficiencies and savings, she [...]

    Five Minutes With … Tom Resau on How “the Rules” are Changing for Information Security

    Five Minutes With … Tom Resau on How “the Rules” are Changing for Information Security

    Remember the good ol’ days – waaay back to a year like, say, 2002 – when a company’s security vendor got all the heat for a systems compromise? These days, there’s plenty of blame to go around: For starters, organizations need to take a good, close look at what internal users are doing to let [...]

    Five Minutes With … Steve Smallman on Measuring the ROI of Online Video Marketing

    Five Minutes With … Steve Smallman on Measuring the ROI of Online Video Marketing

    We all know that online video is huge. In fact, it will soon account for 90 percent of all Internet traffic, according to industry projections. So when you invest into this form of content marketing, how do you know whether on not you’re getting results — results that benefit your bottom line? Yes, video boosts [...]

    Five Minutes With … Molly Huie on the Federal Mobile Technology Market

    Five Minutes With … Molly Huie on the Federal Mobile Technology Market

    Mobility makes the federal worker more productive. Mobility helps government organizations save significantly on costs. Hence, greater mobility is something that public sector managers and their employees would like to incorporate at their agencies. So what’s stopping them? A recent Market Connections-commissioned survey conducted by AOL Government reveals answers. The resulting AOL Government Federal Mobile Technology study ultimately demonstrates [...]

    • video
    Five Minutes With … Lisa Dezzutti on Reaching the Federal IT Leader

    Five Minutes With … Lisa Dezzutti on Reaching the Federal IT Leader

    In this era of Tweets, webinars and hyper-mobility, would you believe that federal agency IT decision-makers can’t get enough of … print articles in industry pubs? And trade shows? Yep. While they also depend greatly upon online content, social media and other digital resources, they still also seek out information in traditional forms, according to [...]

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