Wayfind Marketing Live Wayfind Marketing

In our current series on Wayfind Marketing Live, we've talked with several business owners about their experiences navigating the unpredictable waters of 2020, but on Friday we turn our attention to the nonprofit arena.



Nonprofits that generally rely on fundraising events have had to think through creative ways to continue raising awareness and financial support through virtual means. This is a challenge that our friends at Spreading Sunshine have taken head-on.



We are proud to welcome our friend Diane Smith, Executive Director of Spreading Sunshine, to the show this week. Spreading Sunshine is a Memphis-based nonprofit that serves chronically ill children and their families by providing practical, spiritual, and emotional support during a child's extended hospital stay. In this episode, we talk with Diane about what it's been like to navigate the ongoing demands of support-raising, as well as, continuing to serve this high-risk population in the midst of the pandemic.



Wayfind Marketing Live is hosted by Steve Phipps and AnnieLaurie Walters. Steve is the founder and president of Wayfind Marketing and a StoryBrand Certified Guide. He shares his years of experience guiding business owners by sharing simple and practical marketing tips and stories that will help you grow your business. AnnieLaurie brings her communications and PR experience to offer additional insights into how you can communicate more clearly and win more customers.

Join us live each Friday at 12 pm, CDT on LinkedIn, Facebook, YouTube, or here on our website at wayfindmarketing.com/live.

Faith and business don't often mix. Yet on this week's show, we will hear from Noel Fenderson who does just that.  As Partner at My Town Properties, Noel has built multiple multi-million dollar companies—as well as two nonprofits—and he's done it all with the bigger mission of knowing God and making him known through it all.  Listen as Noel shares some of the lessons he's learned and how we each have a bigger purpose in leading and serving others through our work.  Catch Wayfind Marketing Live on Fridays at 12 pm, CST, on Facebook, LinkedIn, YouTube, or on our website at wayfindmarketing.com/live.

Imagine that you were planning to launch a mobile app in 2020 to make in-person networking events more productive for business owners, sales professionals, and other business leaders. Then imagine almost every in-person event getting canceled due to the pandemic.



I'd like you to meet Robby Yates who been living this all year. Robby started The Follow App in 2019 and planned to launch it this year when COVID struck. In this episode of Wayfind Marketing Live, Robby shares what it's been like developing and launching the app this year and how he's been able to shift his strategy to stay relevant in a Zoom-soaked world.



Wayfind Marketing Live is hosted by Steve Phipps and AnnieLaurie Walters. Steve is the founder and president of Wayfind Marketing and a StoryBrand Certified Guide. He shares his years of experience guiding business owners by sharing simple and practical marketing tips and stories that will help you grow your business. AnnieLaurie brings her communications and PR experience to offer additional insights into how you can communicate more clearly and win more customers.



Join us live each Friday at 12 pm, CDT on LinkedIn, Facebook, YouTube, or here on our website at wayfindmarketing.com/live.

Did you know that you can harness the power of story to grow your business? There are seven straightforward ways that you can use the age-old principles of storytelling to craft memorable marketing messages.



In this episode of Wayfind Marketing Live, we continue our series on Navigating Opportunity by sharing the five storytelling principles you can act on right away to set your marketing on a successful course in 2021.



Wayfind Marketing Live is hosted by Steve Phipps and AnnieLaurie Walters. Steve is the founder and president of Wayfind Marketing and a StoryBrand Certified Guide. He shares his years of experience guiding business owners by sharing simple and practical marketing tips and stories that will help you grow your business. AnnieLaurie brings her communications and PR experience to offer additional insights into how you can communicate more clearly and win more customers.



Join us live each Friday at 12 pm, CDT on LinkedIn, Facebook, YouTube, or here on our website at wayfindmarketing.com/live.

Are you taking advantage of all the opportunities to market your business online? With more people working remotely, the potential for profitability in digital marketing is skyrocketing. From new ways to use video in your marketing strategy to changes in content marketing and search engine optimization, we could all be doing more, but what is the best next step for your business?  



In this episode of Wayfind Marketing Live, we are joined by one of our long time friends in the marketing industry, Trevor Roberts. Trevor is the managing partner of Cross & Crown, a design and digital marketing firm in south-central Pennsylvania serving small to medium-sized businesses and nonprofits with all manner of digital marketing collateral and strategy. Trevor joins us to share more about how he's led his company through the craziness of this year and some big wins they've helped orchestrate for their clients in the digital marketing space.



Wayfind Marketing Live is hosted by Steve Phipps and AnnieLaurie Walters. Steve is the founder and president of Wayfind Marketing and a StoryBrand Certified Guide. He shares his years of experience guiding business owners by sharing simple and practical marketing tips and stories that will help you grow your business. AnnieLaurie brings her communications and PR experience to offer additional insights into how you can communicate more clearly and win more customers.



Join us live each Friday at 12 pm, CDT on LinkedIn, Facebook, YouTube, or here on our website at wayfindmarketing.com/live.

The tourism industry has been rocked by COVID-19, yet one small business owner has found a way to keep pressing forward through these challenging times. In this episode of Wayfind Marketing Live, we're joined by Carolyn Michael-Banks, owner and operator of A Tour of Possibilities. As the only touring company in Memphis offering regularly scheduled African American History tours, Carolyn is navigating opportunities to pivot her business in creative ways. She shares about the adjustments she's made and the unexpected opportunities she's discovered along the way.



Wayfind Marketing Live is hosted by Steve Phipps and AnnieLaurie Walters. Steve is the founder and president of Wayfind Marketing and a StoryBrand Certified Guide. He shares his years of experience guiding business owners by sharing simple and practical marketing tips and stories that will help you grow your business. AnnieLaurie brings her communications and PR experience to offer additional insights into how you can communicate more clearly and win more customers.



Join us live each Friday at 12 pm, CDT on LinkedIn, Facebook, YouTube, or here on our website at wayfindmarketing.com/live.