We Earn Media Britt Klontz & Jackie Lambert

Ever wonder how some experts get to share their expertise through contributed articles in big, industry outlets? In this episode, we chat with a community editor whose job is to vet these kinds of pitches. Tune in to this episode if you want to understand the ins and outs of pitching contributed content on behalf of your expert.

In this episode, you'll learn…


How a real contributed article came to be from pitch to publish


How to ideate a contributed article that editors want


What elements are needed in a contributed article pitch



Our guest:


Luz Corona, Community Editor at ADWEEK. She oversees the Voice section, the opinion column featuring perspectives from advertisers, marketers, influencers, and tech professionals. She also moderates interviews and panels, and co-hosts the flagship podcast, "Yeah, That’s Probably an Ad."

Today’s episode is all about media training. Our guest is a freelance writer (a repeat guest!) who has interviewed all sorts of experts and has a LOT of great insight into how we can all do better during this important part of the media relations process. Listen to this episode and walk away with new-found confidence and actionable tips needed to turn your good media training skills into great ones.

In this episode, you'll learn…


Actionable tips to turn any expert into a great interviewer


Common mistakes made by experts (& publicists!) during interviews


How publicists can be better collaborators throughout the interview process



Our guest:


Joni Sweet is a freelance writer who focuses on travel, health, and wellness. Her work has been published by TIME, National Geographic, Forbes, SELF, Health magazine, Lonely Planet, TripSavvy, Real Simple,Yoga Journal, Frommer’s, and dozens of other publications.

Although the media industry is constantly in flux, we have seen some significant changes over the past year that don’t inspire confidence in the current stability of things. In light of news regarding layoffs across all industries, how can publicists become indefensible and solidify their spot at the table? Our guest today, a fellow publicist and digital PR expert, tells us how publicists have lasting, positive effects on companies well beyond media placements, and makes the case for highlighting these wins more than ever before.

In this episode, you'll learn…


Why cross-collaboration is crucial for publicists to stay relevant


How to communicate and share your wins both privately and publicly (including social media!)


Real-world examples of modern-day PR campaigns and what they mean for the current state of PR and media



Our guest:


Tamara Sykes is a Caribbean-born PR pro who shapes brand narratives through impactful content and communications strategies. Currently, she’s an Account Director at Stacker. She's also a devoted mom and wife, channeling her expertise to empower ambitious women of color to live their best lives via her brand, Baydian Girl.

Today we have a guest who considers himself more of an SEO than PR. But, with the convergence of digital comes the reality that PR influences SEO and sometimes vice versa. With that in mind, we have a conversation all around clever ways to prospect and grow your media lists as well as answering the challenge of how to do this at-scale.

In this episode, you'll learn…


How an SEO-focused professional approaches prospecting and emailing contacts


SEO tools and tactics you can leverage for PR


How to appropriately scale your list-building and emailing



Our guest:


Vince is the Director of Content Marketing at Buzzstream. He thinks content marketers should solve for users, not just Google. He also loves finding creative content online. His previous work includes Siege Media, Homebuyer.com, and The Grit Group. Outside of work, you can catch Vince playing with his 2 kids, enjoying some video games, or watching Phillies baseball.

We have a repeat guest joining us today. We’ll talk about something that’s been on her mind, which is the growth of asset-less PR in lieu of hero/content-led campaigns. We’ll discuss potential reasons why this may be, and what the potential opportunity cost is of forgoing the use of content in your PR strategy. Plus, she makes a pretty strong argument for “building a moat” and how to go about doing this to set your client or company apart from the competition.

In this episode, you'll learn…


Why many companies should not solely rely on asset-less PR


The benefits of hero (aka content-led) PR


What “building a moat” means and how to get started



Our guest:


Hannah Smith, Director of Worderist-- a company that offers consultancy, coaching, training & support to help develop and grow Creative, Production, and PR teams, improve processes and deliver results. Smith is an award-winning creative who's been deep in the trenches of content and PR for more than 15 years. 

In this special episode, we explore mental health with executive coach and psychologist, Dr. Anne Welsh. We’ll cover perfectionism, imposter syndrome, and anxiety, along with actionable tips you can take to take control of your mental health through healthy coping mechanisms. From this, you’ll walk away with your very own “mental health” toolbox you can access at times you may need it most.

In this episode, you'll learn from a psychologist & executive coach…


How to identify perfectionism and how it may lead to anxiety and burnout


Why prioritizing self-care matters for all levels of employees within a workplace


Valuable insight, ideas, and tools to improve overall mental health and well-being



Our guest:


Dr. Anne Welsh is a distinguished psychologist & executive coach with a profound affinity for supporting women in leadership, and aiding working parents across diverse career landscapes. Beginning her career at Harvard, Dr. Welsh has since pivoted, dedicating her life to unraveling the interplay between career aspirations, personal fulfillment, and women’s mental health throughout the lifespan. Her coaching brings together research and real life experiences to hone leadership skills, improve emotional intelligence and create work-life integration.