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Conversations about Marketing to bridge the gap between brands and audiences. From market insights, strategies and best practices - Nadzirah Hashim & Rachel Lai embarks on a journey to explore the realm of marketing by speaking to experts and business owners from various industries.

#WEAREWAVEMAKERS PODCAST #WEAREWAVEMAKERS PODCAST

    • Näringsliv

Conversations about Marketing to bridge the gap between brands and audiences. From market insights, strategies and best practices - Nadzirah Hashim & Rachel Lai embarks on a journey to explore the realm of marketing by speaking to experts and business owners from various industries.

    Creating with The Creative: How to Find “The One” | Podcast S02E06

    Creating with The Creative: How to Find “The One” | Podcast S02E06

    So you have an idea for your content, but you need help from a creative person to realize your idea. Sounds easy enough to manage, right? Not exactly! You see, to achieve the best possible outcome from a piece of creativity, your messaging has to be clear, and your goals have to be defined. It starts with inserting essential information into a creative brief and comes with a process of knowing what the creative can contribute to your vision, mission, and values. So in this episode, we'll be speaking to a creative and social media expert, Nathalie Koutia from OFFF Festival Barcelona one of the world's largest design festivals. Nathalie creates fantastic content but also knows how to streamline the process to get the maximum results.

    • 36 min
    How to Use Data to Drive Content Strategy? | Podcast S02E05

    How to Use Data to Drive Content Strategy? | Podcast S02E05

    Data is gold. And when it comes to creating a content strategy, you're better off building a foundation that allows you to compile data and assess what content works and what doesn't. While this may seem like common practice by a marketer, most businesses we meet are still struggling to understand what tools and data they should be looking at to take their content marketing strategy to the next level. In this episode, we will be speaking to content marketing guru, Andy Crestodina, from Orbit Media, who will be sharing the importance of data and how businesses can use it to shape robust strategies before creating their content.

    • 29 min
    Push or Pull? Content Marketing – Awareness and Action? | Podcast S02E04

    Push or Pull? Content Marketing – Awareness and Action? | Podcast S02E04

    The biggest question when it comes to marketing strategy is - push or pull? On this episode, we look into the meaning and relevance of this approach. It has gotten more complex these days with the evolution of digital channels, affecting the way we consume content. Do you create content to drive awareness or action? The truth is - the customer has the power and right to make their own decisions. So it is important to look at what drives the message and its impact on audiences, which is essentially copywriting. The power of words is extremely effective in determining how the receiver is meant to react. On this episode, we will speak to Alex Napier Holland, a conversion copywriter expert & founder of GorillaFlow. He will take us to understand how content can lead to awareness & action.

    • 35 min
    Social Listening, Missing the Point? | Podcast S02E03

    Social Listening, Missing the Point? | Podcast S02E03

    The best kinds of relationships are ones where you listen to each other. On this episode, we look into how social listening is able to quantify data and analyze the different topics that matter for your brand development. This is an approach that enables you to dissect trends and have a better perspective of real-time audience sentiments. If you're not listening at all times, then you're probably disconnected and missing the point. The cost of not responding accordingly is something brands need to consider. Without this tool, we tend to lose track and misinterpret the reality of what your audience truly wants or needs. In this episode, we talk to the founder and CEO of Crackerjack Marketing, Stephanie Schwab. She shares with us the significance of social listening tools for brands and what type of data you can look for to help understand customers more.

    • 33 min
    Using Cognitive Dissonance to Compete with Bigger Brands | Podcast S02E02

    Using Cognitive Dissonance to Compete with Bigger Brands | Podcast S02E02

    Ever felt guilty for purchasing an expensive pair of shoes only to be able to justify it later that at least you're buying something that's "good quality" that will last longer? Or perhaps you've once convinced yourself that it's okay to have that last brownie because you're headed to the gym tomorrow? We've all done it and probably don't regret thinking that way either because that's our brain using Cognitive Dissonance to drive our decisions towards an action or belief. And believe it or not, big brands have been using this theory to keep buyers hooked into purchasing products and services. In this podcast, we will be speaking to Jasmine Bina from The Concept Bureau - a brand strategy expert who can demonstrate how you, as a business can leverage from this idea and create content that engages with your customers better.

    • 32 min
    Customer Journey: Rethinking the funnel | Podcast S02E01

    Customer Journey: Rethinking the funnel | Podcast S02E01

    It's almost 2020, and your sales funnel needs to evolve. As marketing channels upgrade their features and algorithms and customers become more intelligent with their buying journey, the question remains - does the hard marketing funnel we know of still work? In this episode, we chat with serial entrepreneur and conversion expert Nils Kattau on how brands can learn to walk on the same path as their customers and figure out a way to craft a better and optimized funnel.

    • 38 min

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