27 min
What Award Judges Want with John Sintras Advertising Awards Almanac (AAA)
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- Marknadsföring
As the new year brings in a new awards season, I thought it would be important to understand what is it that judges want to see when awarding work. So, for our first episode, I felt it was only right that I should interview John Sintras, who’s work, passion and eye for awards inspired me over the years. John began his advertising career in 1982 at Leo Burnet, moving on to Starcom Media Vest Group rising to Chairman and responsible globally for their product and awards becoming the most award network over multiple years. This experience led to John being a judge across a number of high-profile festival and a few years ago being Inducted into the Media Federation of Australia Hall Of Fame and moving to New York with IPG Mediabrands. Recently, John is Managing Partner at discidium and Chief Growth Officer at Alex and a Non-Executive Director for a number of disability charities. In this episode John talks about his experience as an awards judge, what he looks for in an entry and some of his favourite campaigns over the years.
Links to the campaigns John still loves
Prudential Day One
https://www.youtube.com/watch?v=V_zo_ETwaI0
Follow to Unfollow
https://www.slideshare.net/gregfromparis/2013s-best-digital-campaigns/4-1FOLLOW_TO_UNFOLLOWCOUNTRYBRANDTARGET_AUDIENCEOBJECTIVECHALLENGEPUERTO_RICOPUERTO
Support the podcast:https://go.fastestvpn.com/affiliate/pap?a_aid=607264af00f5a
As the new year brings in a new awards season, I thought it would be important to understand what is it that judges want to see when awarding work. So, for our first episode, I felt it was only right that I should interview John Sintras, who’s work, passion and eye for awards inspired me over the years. John began his advertising career in 1982 at Leo Burnet, moving on to Starcom Media Vest Group rising to Chairman and responsible globally for their product and awards becoming the most award network over multiple years. This experience led to John being a judge across a number of high-profile festival and a few years ago being Inducted into the Media Federation of Australia Hall Of Fame and moving to New York with IPG Mediabrands. Recently, John is Managing Partner at discidium and Chief Growth Officer at Alex and a Non-Executive Director for a number of disability charities. In this episode John talks about his experience as an awards judge, what he looks for in an entry and some of his favourite campaigns over the years.
Links to the campaigns John still loves
Prudential Day One
https://www.youtube.com/watch?v=V_zo_ETwaI0
Follow to Unfollow
https://www.slideshare.net/gregfromparis/2013s-best-digital-campaigns/4-1FOLLOW_TO_UNFOLLOWCOUNTRYBRANDTARGET_AUDIENCEOBJECTIVECHALLENGEPUERTO_RICOPUERTO
Support the podcast:https://go.fastestvpn.com/affiliate/pap?a_aid=607264af00f5a
27 min