Marketing for The Small Business Braedon Kruse

Welcome to another episode of the "Marketing for the Small Business" podcast. In this episode, we dive deep into the realm of paid media and explore how small businesses can navigate and leverage this ever-evolving landscape to their advantage.

Topics discussed in this episode:
Understanding Paid Media: We kick off the episode by demystifying what paid media is and how it differs from organic media. We also discuss the various types of paid media options available, including search engine marketing, display advertising, social media ads, and more.The Value of Paid Media for Small Businesses: We delve into the reasons why small businesses should consider investing in paid media. From reaching a larger audience to generating immediate impact and tracking measurable results, paid media can offer a host of benefits.Choosing the Right Paid Media Platform: Not all platforms are created equal, and what works for one business might not work for another. We offer guidance on how to choose the most effective platform for your specific business goals and target audience.Budgeting for Paid Media: We discuss how to effectively budget for paid media campaigns, and how to get the most return on your investment. We also explore options for businesses with smaller budgets.Success Stories and Lessons Learned: We share a few success stories of small businesses that have effectively leveraged paid media. We also discuss common mistakes to avoid when starting with paid media.Q&A: We end the episode by answering some listener questions about paid media.
Join us in this episode as we guide you through the maze of paid media options and help you make informed decisions to grow your business. Whether you're new to paid media or looking to improve your current strategies, this episode is packed with insights and practical advice.

Remember to subscribe to the "Marketing for the Small Business" podcast so you don't miss any upcoming episodes. Please also rate and review us to help others find our show!

Welcome to a very special episode of Marketing for the Small Business, I'm your host Braedon Kruse recording here at BLU Studio in Tulsa Oklahoma. Join the TikTok LIVE on thesoonerceo TikTok, ask some questions, and see what behind the scenes looks like in the studio.

We're about to dive deep into the ocean of courage, determination, and resilience.

In this thrilling episode, we sit down with retired U.S. Navy SEAL and renowned professional photographer, Darren McBurnett and the esteemed co-host Pamela Stukenborg from Stukenborg Photography. We get an exclusive glimpse into the upcoming event, Uncommon Grit on June 2nd, 2023 at the Foundations Church, Broken Arrow, OK.

After completing a 24-year career as a Navy SEAL, McB is now an accomplished speaker and motivator, presenting to companies and groups including CDW, Budweiser, Rite-Aid, Walk-Ons, Albany Road Real Estate Partners, Founders Brewing Company, Hilton Hotels, BMO, National Quarterback Club, Fidelity Investments, Arbor Pharmaceuticals, and many others. He is also an award-winning photographer, his professional portfolio including work for NIKE, National Geographic, Fox and Friends, Rolling Stone, CBS SEAL Team, and the movie “Act of Valor.” His work has appeared on everything from album covers to billboards to walls of Fortune 500 companies and is in the homes of Charlie Sheen, Kid Rock, Jim McMahon, John Rich, Brent Burns, Roger Clemens, and John Daly. One of his eagle photographs hangs in the White House.

I'm honored to have U.S. Navy SEAL veteran, award-winning photographer, author, ambassador, and motivational speaker, Darren McBurnett, also known as "McB", joining us to share his extraordinary journey.

Shoutout to purchasing the book
Get in touch to hire
Honored to have you
Thank you for your service

Highlight: The highlight of this episode is the challenging question posed to our listeners: What's Your Grit? Drawing from the backdrop of the Uncommon Grit event and book, this discussion nudges you to confront and overcome the immense challenges in your life. Are you ready to level up and find your grit?

Join us for this riveting episode with Darren McBurnett as we unearth what it truly takes to exhibit uncommon grit. Regardless of the challenges you're facing, this episode promises to inspire, uplift, and motivate.

Guest(s): Darren McBurnett, U.S. Navy SEAL, Ret., Professional Photographer, Author, Ambassador, and Motivational Speaker.

Host(s): Braedon Kruse & Pamela Stukenborg

Talk about
Importance of FAA LicenseCreative AbilitiesPhotosVideosTechnical AbilitiesWeight CapacityRoof InspectionsAgricultureWildlifeRescue MissionSurveillance & SecurityLidarScenarios and StoriesAmerica's Got TalentUnmanned vehiclesInnovation
Verge Aero - drone shows:
- America's Got Talent:
jaWDs3PGg
- Website: https://verge.aero

Compass Systems:
- Website: https://compass-sys-inc.com
- pilot seating
- drone engineering
- drone manufacturing

Dragonfly - drone engineering and testing:
- Website: https://www.dragonflypictures.com/

Then, there are also companies that design lenses that can do many advanced things.

But, as long as we can use drones for the betterment of society like this one I think we are on the right track:
https://youtu.be/y-rEI4bezWc

https://www.youtube.com/watch?v=X_jaWDs3PGg&ab_channel=America%27sGotTalent

https://www.youtube.com/watch?v=Tvkot4jGLWU

https://soonermarketingsolutions.com/service/drone-services/

Guest:
Travis Lodolinski
travis@trav.media

In this follow-up episode, we build upon our previous discussion of social media advertising, diving deeper into advanced strategies for maximizing the potential of TikTok, Facebook, Instagram, YouTube, Google, and LinkedIn. We explore the nuances of each platform and share expert tips for creating more effective ad campaigns that deliver results.


Throughout the conversation, we cover the following topics:
TikTok ad formats: Exploring the various ad formats available on TikTok, such as In-Feed Ads, Branded Hashtag Challenges, and TopView Ads, and understanding their potential for your campaigns.Facebook retargeting: Discuss the power of retargeting in Facebook advertising and how to create custom audiences to re-engage users who have previously interacted with your brand.Instagram Stories ads: Delving into the unique opportunities offered by Instagram Stories ads and sharing best practices for creating immersive, full-screen ad experiences.YouTube ad targeting: Exploring advanced targeting options in YouTube advertising, such as affinity audiences, custom intent audiences, and life events targeting, to hone in on your ideal viewers.Google Ads automation: Discuss the benefits of leveraging automation features in Google Ads, such as Smart Bidding and Responsive Search Ads, to optimize your campaigns and improve performance.LinkedIn ad optimization: Sharing tips for optimizing your LinkedIn ad campaigns, including A/B testing, audience segmentation, and ad creative best practices.Cross-platform advertising: Exploring the benefits of running integrated campaigns across multiple social media platforms and how to create a cohesive advertising strategy.Ad creative innovation: Discuss the importance of ad creative experimentation and share tips for developing innovative ad concepts that stand out from the competition.Ad performance analysis: Delving into the key performance indicators (KPIs) to track in your social media ad campaigns and how to use data-driven insights to optimize your efforts.Staying ahead of the curve: Exploring emerging social media advertising trends and how to adapt your strategies to maintain a competitive edge in the ever-evolving digital landscape.Join us as we dive deeper into the world of social media advertising and uncover advanced strategies to optimize your campaigns across various platforms. By the end of the episode, you'll have a wealth of expert insights and tactics to elevate your advertising efforts and drive even better results for your business.
Don't miss this in-depth exploration of social media advertising best practices. Tune in now and enhance your advertising campaigns on TikTok, Facebook, Instagram, YouTube, Google, and LinkedIn!

Thank you for Guesting!
Mitch Barham
the "BeardPreneur"
mitch@barhammarketing.com

In this episode, we discuss the importance of having a clear marketing strategy and targeted messaging. Without these crucial elements, your marketing efforts could be akin to throwing money down a rabbit hole. We delve into the world of Chief Marketing Officers (CMOs) and explore their role in ensuring that your marketing initiatives are effective and well-targeted.

Throughout the conversation, we cover the following topics: 1. The role of a CMO:

Understanding what a CMO is: their responsibilities, and how they can drive successful marketing campaigns.Full-time vs. Fractional CMOs: Discuss the differences between full-time and fractional CMOs and determine which option is best suited for your organization.The short tenure of CMOs: Exploring the reasons behind the average 2-year tenure of CMOs and how to overcome this challenge.When to hire a CMO: Identifying the right time to bring a CMO on board and the factors to consider before making this decision.Preparing for a CMO: Outlining the financial and execution-related preparations required to onboard a CMO effectively.Recognizing the need for a CMO: Determining the challenges that signal the necessity for a CMO in your organization.Differentiating your brand: Discuss the steps a CMO takes to set your brand apart from competitors.Finding the "secret sauce": Uncovering the unique selling points that make your brand stand out.Competitor analysis: Comparing your marketing efforts to those of your competitors and identifying areas for improvement.External and internal messaging: Crafting compelling messages for both external and internal stakeholders.The CMO's team: Exploring the key players a CMO collaborates with to execute successful marketing campaigns.Capturing audience attention: Discuss the strategies a CMO employs to engage and captivate your target audience.The impact of not hiring a CMO: Consider the potential consequences of neglecting to hire a CMO for your organization.The CMO's starting point: Delving into the initial steps a CMO takes to craft a complete and cohesive marketing story.

Join us as we discuss the pivotal role of CMOs in crafting and executing a clear marketing strategy and message that resonates with your target audience. By the end of the episode, you'll have a better understanding of the value a CMO can bring to your organization and how they can help you avoid the pitfalls of ineffective marketing. Don't miss this insightful conversation on the importance of a CMO and the impact of a clear marketing strategy. Tune in now and take the first step toward marketing success!

In this episode, we dive into the world of social media advertising, exploring the various platforms that offer unique opportunities to reach and engage your target audience. From TikTok and Facebook to Instagram, YouTube, Google, and LinkedIn, we discuss the ins and outs of creating effective ad campaigns that drive results. Throughout the conversation, we cover the following topics:The rise of TikTok: Understanding the rapid growth of TikTok and how its unique features provide opportunities for creative and engaging advertising campaigns.Facebook advertising: Exploring the powerful targeting capabilities of Facebook ads and discussing strategies to maximize your return on investment.Instagram ads: Delving into the visual world of Instagram and how to create captivating ad campaigns that resonate with your audience.YouTube advertising: Discuss the benefits of video advertising on YouTube and how to develop compelling ads that capture your viewers' attention.Google Ads: Unveiling the potential of Google Ads and how to create effective search, display, and video campaigns that drive traffic and conversions.LinkedIn advertising: Exploring the professional landscape of LinkedIn and how to target decision-makers through highly focused ad campaigns.Platform selection: Understanding the key factors to consider when choosing the right social media platform for your advertising campaigns.Crafting your message: Sharing tips on how to create ad content that speaks to your target audience and drives engagement.Measuring success: Discuss the importance of tracking and analyzing your ad campaign performance to optimize your efforts and maximize your results.Social media advertising trends: Exploring the latest trends in social media advertising and how to stay ahead of the curve.Join us as we delve into the world of social media advertising and uncover the potential of each platform. By the end of the episode, you'll have a better understanding of how to create effective ad campaigns across various social media platforms and drive results for your business. Don't miss this insightful conversation on the power of social media advertising. Tune in now and unlock the potential of TikTok, Facebook, Instagram, YouTube, Google, and LinkedIn to grow your brand and reach your target audience!