16 min
Why revenue forecasting should go beyond your CRM Reveal: The Revenue Intelligence Podcast
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- Ledarskap
Looking to boost your win rates?
It’s doable—but leaders can't comprehend or prepare for a deal's components without high-quality data.
And you can’t just rely on your CRM alone.
Our guest, @Udi Ledergor, Chief Evangelist at @Gong and five-time Marketing leader at B2B start-ups, helps us understand that, unlike CRM data, conversation intelligence may identify purchase signals in sales calls and emails at a higher success rate.
As a result, deal outcomes and win rates can be influenced by using the right type of conversation intelligence.
Listen to this episode to see how first-party consumer data can take your forecasting and overall business to the next level.
Looking to boost your win rates?
It’s doable—but leaders can't comprehend or prepare for a deal's components without high-quality data.
And you can’t just rely on your CRM alone.
Our guest, @Udi Ledergor, Chief Evangelist at @Gong and five-time Marketing leader at B2B start-ups, helps us understand that, unlike CRM data, conversation intelligence may identify purchase signals in sales calls and emails at a higher success rate.
As a result, deal outcomes and win rates can be influenced by using the right type of conversation intelligence.
Listen to this episode to see how first-party consumer data can take your forecasting and overall business to the next level.
16 min