Share, Strategize, & Shine: Podcasting Tips and Strategy for Online Business, Coaches, and Consultants Caroline Hull

Do you ever feel overwhelmed by your podcast? Systems are often overlooked as a piece of success for your business and podcast, but they can be a game-changer. And I’m not just talking about a spreadsheet, I’m talking about habits, your schedule, and everything that makes podcasting easy!
In this episode, I’m sharing the importance of systems and I’m sharing what works for me and how I’ve had to experiment to find what works. Plus, we’ll talk about the importance of implementing your systems and how impactful they can be on your schedule and business. If you’ve ever felt overwhelmed by your podcast, this is the episode for you!


What’s in this episode:
[00:02:00] The problem we solved this week with Podcast SEO
[00:05:00] What is content overwhelm and how it ties into systems
[00:06:00] Why systems are so important
[00:12:47] The importance of creating habits, not just systems
[00:15:14] Creating a systematized schedule for your business and podcast
[00:18:18] Why you should create templates for your podcast


Want to try out the Strategize & Shine membership? Come join the masterclass MEASURING PODCAST SUCCESS: Is My Strategy Working? PLUS get a free month! Head to wildhomepodcasting.com/class


For full show notes and a transcript of today’s episode, head to wildhomepodcasting.com/podcast/176
The price goes up to $97 on May 1. Lock in the current rate for life of $47 by heading to wildhomepodcasting.com/membership

When we start any kind of marketing effort in our business, it can be hard to know if it's actually working, especially with something like podcasting. And here's the thing: doing it alone and questioning whether you were doing the right things is so, so common, especially as the CEO or solopreneur. It's totally normal to be sitting in front of your desk and saying am I doing this the right way? But you aren't alone! 
In this episode, I’m talking through the nuances of podcast success and how to measure it effectively for your business. From defining success based on your goals to tracking metrics like downloads and audience engagement, we break down actionable strategies to ensure your podcast aligns with your objectives. Additionally, we delve into the importance of enjoying the podcasting process and refining your approach to fill any gaps in your strategy.


What’s in this episode:
[00:02:00] Taking breaks and adapting to unforeseen challenges in podcasting
[00:05:36] The anxiety of questioning your efforts and the importance of feeling confident as a business owner
[00:09:00] Challenges in measuring podcast success, particularly in understanding download metrics
[00:12:00] Using specific objectives and tracking methods to evaluate podcast effectiveness for your business
[00:16:00] Identifying and addressing gaps in your podcasting strategy to enhance overall success


Want to try out the Strategize & Shine membership? Come join the masterclass MEASURING PODCAST SUCCESS: Is My Strategy Working? PLUS get a free month! Head to wildhomepodcasting.com/class
For full show notes and a transcript of today’s episode, head to wildhomepodcasting.com/podcast/175


The price goes up to $97 on May 1. Lock in the current rate for life of $47 by heading to wildhomepodcasting.com/membership

Can your podcast truly attract clients and leads for your business? The answer is “Yes!” Think of your podcast as a magnet pulling in potential clients. But to make it work effectively, it requires strategic alignment with your business goals. It's about building authority, nurturing leads, and converting them into loyal fans.
In today's episode, I’m sharing how you can promote your offerings, stay authentic, and tailor your content to meet your audience's needs. With a strategic approach, your podcast can become a powerful tool for business growth.


What’s in this episode:
[00:59] How fear of being too promotional often holds us back 
[04:32] Why your podcast should align with your business's mission and purpose.
[08:15] The connection people make with real stories and genuine experiences.
[12:05] Why your CTA’s are so important
[15.42] The importance of knowing your customer journey 


Want a customized plan for your podcast? Book an audit today! Head to wildhomepodcasting.com/audit
For full show notes and a transcript of today’s episode, head to wildhomepodcasting.com/podcast/174
The price goes up to $97 on May 1. Lock in the current rate for life of $47 by heading to wildhomepodcasting.com/membership

Turning 40 can be a profound moment for reflection and growth. In this special episode of "Share, Strategize, and Shine," I’m celebrating my birthday by reflecting on what’s been an incredibly difficult and transformative year.
In this episode, I’m sharing my experience as a 39 year old, encompassing physical recovery, mental health challenges, and profound shifts in my business and personal life. Thank you for coming on this introspective journey with me!
What’s in this episode:
[00:45] How I started my year with hip surgery and recovery
[06:12] The challenges I’ve faced with my mental health
[11:30] How I’m rediscovering my purpose as a business owner
[18:05] Embracing life's uncertainties and recognizing the importance of seeking help 


Want to dive deeper and create your own podcast purpose? Join me for the Podcasting with Purpose Working: Crafting Your Show to Connect and Convert. Head to wildhomepodcasting.com/purpose
For full show notes and a transcript of today’s episode, head to wildhomepodcasting.com/podcast/173
The price goes up to $97 on May 1. Lock in the current rate for life of $47 by heading to wildhomepodcasting.com/membership

Using Facebook ads for your business or even your podcast can seem incredibly overwhelming. If you are like me, you’ve probably tried Facebook ads and saw little to no return.
The fact is, Facebook ads can be a powerful tool, if they are used right and you can grow your podcast with them. 
In this episode, I’m chatting with Megan Shields, the CEO of Chimehouse Media and Facebook ads guru. Megan specializes in leveraging Facebook ads to amplify podcast reach and engagement. 
In a dynamic conversation, Megan shares her journey into Facebook ad expertise and its intersection with podcast growth. She outlines the Trifecta Ad Strategy, emphasizing social media growth, email list building, and podcast expansion. Megan's methodology hinges on creating an interconnected ecosystem to nurture audiences effectively.


What’s in this episode:
[00:03:29] Importance of social media presence and audience engagement.
[00:07:50] Benefits of Facebook ads for solopreneurs and small businesses.
[00:09:00] Overview of the Trifecta Ad Strategy.
[00:12:00] Impressive outcomes: 100% growth in downloads, 86% in engaged listeners, and more.
[22:22] How to know if Facebook Ads are growing your podcast
[25:33] Why marketing content needs to compound


For full show notes and a transcript of today’s episode, head to wildhomepodcasting.com/podcast/172


The price goes up to $97 on May 1. Lock in the current rate for life of $47 by heading to wildhomepodcasting.com/membership

Have you ever experienced that moment of doubt creeping in just before hitting record on your podcast? It's that familiar sensation of uncertainty that whispers, "Can I really do this?" 
In this episode, I’m sharing the transformative power of confidence in podcasting. I dive deep into the relationship between purpose and confidence and share some actionable strategies for making sure when you sit down to record each week, it’s with confidence. If you have ever struggled with doubt around your voice and podcast, this episode is for you.
What’s in this episode:
[02:01] A problem we solved this week around systems
[07:41] Remembering what we know and why people ask for help
[08:40] Why your voice and perspective is unique
[12:16] How planning ahead helps with consistency and confidence
[14:06] Using a template to create confidence while recording
[17:39] An invitation to join the "Podcasting with Purpose" workshop, focusing on building a purposeful and profitable podcast within your business strategy.
[18:56] Why we should be podcasting as business owners


Want to dive deeper and create your own podcast purpose? Join me for the Podcasting with Purpose Working: Crafting Your Show to Connect and Convert. Head to wildhomepodcasting.com/purpose
For full show notes and a transcript of today’s episode, head to wildhomepodcasting.com/podcast/171
The price goes up to $97 on May 1. Lock in the current rate for life of $47 by heading to wildhomepodcasting.com/membership