The WinBack Marketing Podcast Dan Pfister

This week I have the pleasure of welcoming Mark Stouse, the CEO of ProofAnalytics.ai to the show.

In this episode, Mark shares a fascinating winback story, talks about the devastating effects of attrition and the profound effects of the current high cost of money. 

This is a very rich episode and I know you'll get a lot out of Mark’s insight and POV.

I had a really interesting chat with Adam Turinas for this episode of the show.

Adam is the CEO & Founder of healthlaunchpad. They help healthcare businesses increase sales velocity and grow demand, and it was really interesting to learn about winback from that perspective.
 
Adam shared 3 winback stories, talked about the importance of timing and the big benefits of winning back lost customers.
 
This is a very rich episode and I know you'll get a lot out of Adam's experiences and insights.

This week I have the pleasure of welcoming Ben Wolf to the show. 

Ben is the founder of Wolf's Edge Integrators, the world’s largest fractional COO firm.

In this episode we take a slight detour from our usual discussions on winback strategy to talk about the people side of winback.

The success of a winback campaign hinges on having the right people, in the right seats to execute your strategy. And in this episode, Ben Wolf is going to show us how do just that.

There’s nothing like learning from someone who has deep subject matter expertise and I think you’ll love Ben’s insights.

This week I'm extremely excited to welcome Rob Hartnett to the show.
Rob is a brilliant sales leader with numerous achievements to his credit including being twice-named as the top salesperson worldwide at Miller Heiman.
 
 This is Rob's second appearance on the show and this time he digs into how neuroscience and behavioral marketing plays out in winback and sales in general.
 
Rob has deep subject matter expertise in both sales and neuroscience and that combination made this a fascinating conversation.

This week my guest is Kyle Gray. Kyle is an entrepreneur and the bestselling author of The Story Engine.

In this episode Kyle walked me through the keys to effective storytelling and demonstrated how it can be used in customer winback. 

Storytelling is so important in sales and marketing and Kyle’s a really smart guy who really knows story. If you're interested in the power of story and how to use it in your business, I know you'll get a lot out of Kyle’s talk.

This week I'm thrilled to welcome Andrew Miner to the show. 

Andrew’s an accomplished entrepreneur turned revenue executive and it was fascinating to get his take on winback. 
Andrew worked side-by-side with Neil Patel and grew NP Digital from zero to over $100M in annual revenue and now runs a boutique consultancy called Growth Dial. 
 
During our chat Andrew shared two inspiring stories and we talked about the benefits of winback and creating winback opportunities.

Andrew is an amazing revenue strategist and I think you'll really appreciate his POV and deep, nuanced insights.