Wine & Whiteboards Podcast Wine and Whiteboards Podcast

If you’re like us and you’ve been at the marketing grind for awhile, you’ve probably seen a thing or two that really “irks” you. Everyone has their own set of pet peeves. So today, we’re going to let out some steam and share our most annoying marketing pet peeves. What really frustrates us? Listen to find out!

Well, it’s been a year since we launched the Wine & Whiteboards podcast and we’ve learned SO MUCH!!! If you’re looking to start your own podcast, we want to help make your life easier and tell you what you’re signing up for. This episode will give you tips and tricks to stay organized, build a following, and think 50 episodes down the road.

Meetings without an agenda tend to fall off track, and that typically means people are leaving the meeting without the answers they were looking for. Sound familiar? Yep, us too! BUT ever since our team started using the Level 10 meeting structure, we have become much more effective with our time, and it helps hold us accountable to make progress on projects every week. If you're ready to try something new to keep your meetings on track, start with a glass of wine and join us as we dive in and share our take on the Level 10 meeting framework.

It’s time to get creative with your sponsorships! Let’s go beyond swag. We’re in the age of experience marketing. People want to engage with your brand, not leave the event with a stress ball. So how do you make an impact and get creative? Today’s episode is all about how to have fun at your next event (virtual or not) and share creative ways to attract and engage attendees. We’ve compiled a list of the best and brightest sponsorship ideas we’ve either seen, heard of, or dreamed up ourselves!

Are you an eco-conscious marketer? Not sure? That’s okay! Neither were we...today we’re joined by Erika from Nadi Marketing! For those who don’t know, Nadi Marketing is an eco-conscious digital marketing agency that works with mission-driven companies to create impactful content that engages with sustainable consumers. We’re super excited to learn more about ways marketers can create a positive impact on the planet and inspire sustainable change. There’s a lot to learn in this episode, so put your thinking caps on and let’s dive in! 

Most people hear “branding” and immediately think of logos. Yes, logos are extremely important, BUT branding is also about how people perceive, feel, and interact with your company! Branding is what sets you apart from the competition. It’s what makes you unique. Branding is your company story. In today’s episode, we’ll walk you through how to create your branding guide from scratch. We’re talking about brand messaging, logos, color palettes, typography, imagery, and more!