Wish You Were Here - Place Branding Podcast

UP There Everywhere

Wish You Were Here - The Place Branding Podcast takes you to new destinations on the road to understanding the great journey that is place branding. What makes a place unique? Can destinations really be "branded?" Join Julian Stubbs and Maura Gaughan as we discuss these questions and more with international thought leaders from some of the world's most iconic locations.

Episodes

  1. 004: Liverpool

    21/06/2016

    004: Liverpool

    In this edition of Wish You Were Here, the Place Branding Podcast by UP THERE, EVERYWHERE we are visiting the very fab city of Liverpool. Famous for being the home of The Beatles, Liverpool Football Club, the River Mersey and so much more. Guests: Chris Brown, Director of Marketing for Liverpool & Julia Lennon, sister of John Lennon. Hosts: Julian Stubbs & Maura Gaughan

    46 min
  2. 003: Boston

    13/11/2015

    003: Boston

    In the third episode of Wish You Were Here: The Place Branding Podcast, we travel to the historic U.S. city of Boston, home of the American Revolution, the Red Sox, and a wicked clam “chow-dah.” As Boston also is home to the Inbound Marketing, we explore how inbound can help with place branding and destination marketing. Guests: Richard Doucette, Executive Director of the Massachusetts Office of Travel & Tourism & Shari Monnes, Head of Inbound at UP THERE, EVERYWHERE. Hosts: Julian Stubbs & Maura Gaughan

    25 min
  3. 002: I love New York

    13/10/2015

    002: I love New York

    The second episode of Wish You Were Here, the Place Branding Podcast by UP THERE, EVERYWHERE where we explore the branding of New York and the iconic logo I 3 NY. Guests: Gavin Landry, Executive Director of Tourism for New York State at Empire State Development & the man behind the I 3 NY logo, Milton Glaser. Hosts: Julian Stubbs & Maura Gaughan

    40 min
  4. 001: Stockholm, the Capital of Scandinavia

    11/09/2015

    001: Stockholm, the Capital of Scandinavia

    The first episode of Wish You Were Here, the Place Branding Podcast by UP THERE, EVERYWHERE where we explore the branding of Stockholm, the Capital of Scandinavia. Guests: Olle Zetterberg, CEO of Stockholm Business Region & Jonathan Forster, VP of Spotify in Europe. Hosts: Julian Stubbs & Maura Gaughan

    35 min
  • 4 Episodes

About

Wish You Were Here - The Place Branding Podcast takes you to new destinations on the road to understanding the great journey that is place branding. What makes a place unique? Can destinations really be "branded?" Join Julian Stubbs and Maura Gaughan as we discuss these questions and more with international thought leaders from some of the world's most iconic locations.

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