Yale Entrepreneurial Institute Yale Entrepreneurial Institute

Brendan Synnott, launching Bear Naked and its flagship granola. He discusses how redefining a category, guerilla marketing, teamwork and a sheer "tolerance for pain" took grandma's granola recipe to nearly every supermarket in America.

David Weber, Yale alum and co-founder of Rickshaw Dumpling Bar in New York, discusses his business from its initial concept through the first few years of expansion. He touches on founder relationships, funding issues, and scalablity challenges.

Al Subbloie led two ventures from idea to IPO. He tells the tactics he's learned as a streetfighting CEO, including sales strategies, nontraditional marketing, and running a company outside of a major city.

Ashok Vasudevan, CEO of Tasty Bite, shares how the company identified and capitalized on several megatrends turning their product into a staple in nearly every super market in America. Ashok also gives strategy lessons helpful for every entrepreneur.

Eddie Hartman, co-founder of LegalZoom.com explains how his company broke out from a pack of competitors to become the number one provider of online legal services. Along the way, he provides frank advice on what caused his company's success and how your company can drastically improve its chances of success.

Lee Hower, co-founder & Partner at NextView Ventures, describes his trek from entrepreneur at PayPal and Linkedin to Venture Capitalist. He explains the many paths startups take and some basics on getting funded by venture capital.