10 min
#261 Marketing Analytics: Keeping Score of Your Success [Part 2 of 2] DemandGen Radio
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- Marketing
How can marketers ensure they get credit for all their hard work?In this episode, David continues reading excerpts from chapter 7 of his book, Manufacturing Demand. David shares what it takes to become a revenue marketer, and how marketing analytics can get you there.
Listen as David discusses:
Tracking content and asset performance.
The hardest part of tracking marketing analytics.
How to ensure your data carries through to your opportunity in salesforce.
The three variables you should track on your form submissions.
Check out the resources mentioned:
Manufacturing Demand by David Lewis
The D3 Methodology E-book
David Lewis' LinkedIn
DemandGen TV
To hear this episode and many more like it, subscribe on Apple Podcasts, Spotify, or on DemandGenRadio.com or search for DemandGen Radio in your favorite podcast player.
How can marketers ensure they get credit for all their hard work?In this episode, David continues reading excerpts from chapter 7 of his book, Manufacturing Demand. David shares what it takes to become a revenue marketer, and how marketing analytics can get you there.
Listen as David discusses:
Tracking content and asset performance.
The hardest part of tracking marketing analytics.
How to ensure your data carries through to your opportunity in salesforce.
The three variables you should track on your form submissions.
Check out the resources mentioned:
Manufacturing Demand by David Lewis
The D3 Methodology E-book
David Lewis' LinkedIn
DemandGen TV
To hear this episode and many more like it, subscribe on Apple Podcasts, Spotify, or on DemandGenRadio.com or search for DemandGen Radio in your favorite podcast player.
10 min