15 min
#262 Hit Your Marketing Revenue Goals in 2023: What to Start, Stop and Continue DemandGen Radio
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- Marketing
The last six months of 2022 have been a big change for marketers.In this episode, David interviews Director of Advisory at BDO Digital, Demand Generation Group, Ryan Johnson. Ryan has spent his career helping marketing teams build effective, revenue-driving demand generation strategies.
Listen as David and Ryan discuss:
Why your install base should be prioritized.
The strategy to put behind your content development .
The benefits of saying goodbye to ‘casting a wide net’.
Why marketing attribution isn’t going anywhere.
Check out the resources mentioned:
Manufacturing Demand by David Lewis
The D3 Methodology E-book
David Lewis' LinkedIn
DemandGen TV
To hear this episode and many more like it, subscribe on Apple Podcasts, Spotify, or on DemandGenRadio.com or search for DemandGen Radio in your favorite podcast player.
The last six months of 2022 have been a big change for marketers.In this episode, David interviews Director of Advisory at BDO Digital, Demand Generation Group, Ryan Johnson. Ryan has spent his career helping marketing teams build effective, revenue-driving demand generation strategies.
Listen as David and Ryan discuss:
Why your install base should be prioritized.
The strategy to put behind your content development .
The benefits of saying goodbye to ‘casting a wide net’.
Why marketing attribution isn’t going anywhere.
Check out the resources mentioned:
Manufacturing Demand by David Lewis
The D3 Methodology E-book
David Lewis' LinkedIn
DemandGen TV
To hear this episode and many more like it, subscribe on Apple Podcasts, Spotify, or on DemandGenRadio.com or search for DemandGen Radio in your favorite podcast player.
15 min