21 min
5 Damien Cummings on his 3 points for enabling digital transformation for Coca cola Australia The AI of Mankind
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- Technology
Part 2 with Damien Cummings:
Stakeholder management and change management are common hurdles for digital transformation. AI is still in its early stages for most companies that are undergoing digital transformation. However, HR is a good starting ground to start AI going. Damien believed that AI is promising but he believes this promise can only be realized if stakeholder management and change management issues are addressed. He shares the story of a company trying to adopt Salesforce.com as part of its CRM strategy to make better decisions and faster decisions. In that story, he revealed that the company culture and mindset have to be changed in order for Salesforce.com to be adopted. Andrew shared another story of how Hay Group (acquired by Korn Ferry) tried to adopt CRM in the early days. Damien pointed out that any company champions need to figure out the “what’s in it for me?” for their stakeholders and he shared another story of how he uses his 3-point tactics to generate impact for Coca-cola in Australia.
Show outline:Section 1: About the show
Section 2: About the guest
Section 3: Guest telling his story
Section 4: Stakeholder management and change management are common hurdles for digital transformation.
Section 5: Where’s AI in the process of digital transformation?
Section 6: AI is still in its early stages for companies undergoing digital transformation.
Section 7: HR is a good starting ground to start AI moving during digital transformation.
Section 8: AI is promising
Section 9: Is it possible to enable digital transformation for AI?
Section 10: Salesforce: the CRM story part 1.
Section 11: Salesforce: the CRM story part 2: culture and mindset are key drivers.
Section 12: Hay Group CRM story
Section 13: Figuring out the “what’s in it for me?” is key.
Section 14: Coke story part 1
Section 15: Coke story part 2: the 3 things
Section 16: Coke story part 3: happy endings
SUMMARY KEYWORDS
people ai, data, digital transformation, digital, organization, company, business, e-commerce, Damien, fatigue, job, startup, customer, fantastic, figuring, technology, salespeople, sales, enable
Show notes: https://www.andrewliewweida.com/blog/damien-cummings-on-his-3-points-for-enabling-digital-transformation-for-coca
Feedback on the podcast: Podcast feedback form
Hosted on Acast. See acast.com/privacy for more information.
Part 2 with Damien Cummings:
Stakeholder management and change management are common hurdles for digital transformation. AI is still in its early stages for most companies that are undergoing digital transformation. However, HR is a good starting ground to start AI going. Damien believed that AI is promising but he believes this promise can only be realized if stakeholder management and change management issues are addressed. He shares the story of a company trying to adopt Salesforce.com as part of its CRM strategy to make better decisions and faster decisions. In that story, he revealed that the company culture and mindset have to be changed in order for Salesforce.com to be adopted. Andrew shared another story of how Hay Group (acquired by Korn Ferry) tried to adopt CRM in the early days. Damien pointed out that any company champions need to figure out the “what’s in it for me?” for their stakeholders and he shared another story of how he uses his 3-point tactics to generate impact for Coca-cola in Australia.
Show outline:Section 1: About the show
Section 2: About the guest
Section 3: Guest telling his story
Section 4: Stakeholder management and change management are common hurdles for digital transformation.
Section 5: Where’s AI in the process of digital transformation?
Section 6: AI is still in its early stages for companies undergoing digital transformation.
Section 7: HR is a good starting ground to start AI moving during digital transformation.
Section 8: AI is promising
Section 9: Is it possible to enable digital transformation for AI?
Section 10: Salesforce: the CRM story part 1.
Section 11: Salesforce: the CRM story part 2: culture and mindset are key drivers.
Section 12: Hay Group CRM story
Section 13: Figuring out the “what’s in it for me?” is key.
Section 14: Coke story part 1
Section 15: Coke story part 2: the 3 things
Section 16: Coke story part 3: happy endings
SUMMARY KEYWORDS
people ai, data, digital transformation, digital, organization, company, business, e-commerce, Damien, fatigue, job, startup, customer, fantastic, figuring, technology, salespeople, sales, enable
Show notes: https://www.andrewliewweida.com/blog/damien-cummings-on-his-3-points-for-enabling-digital-transformation-for-coca
Feedback on the podcast: Podcast feedback form
Hosted on Acast. See acast.com/privacy for more information.
21 min