42 episodes
Advertising Stories Peter Levitan
-
- Business
Peter Levitan’s Advertising Stories delivers unvarnished, funny, even battle sagas from glib advertising agency creative directors, account managers, media geniuses, and even big brand client marketers. We’ll talk about creating ads; trying to sell them; not selling them; making the logo bigger; my dad likes his idea better; how I lost that account; how I got that ad job; plus ad agency expense account hijinks across six continents. Peter’s friends are a globe’s worth of glib, over-educated storytellers that have delivered really important cultural messages like, “Taste The Rainbow”, “What’s In Your Wallet”, “Where’s The Beef” and Uzbekistan Airlines' comforting, “Good Luck.” Join Advertising Stories every week for an off-the-rails conversation with the advertising and marketing world’s experts.
-
How To Be A Brilliant Podcast Guest | EP: 42
Thomas Schwab and Interview Valet - The Best System To Help You To Become A Podcast GuestA podcast guest that is on the ideal show, with the right message, the right interview technique, and effective podcast marketing wins more awareness, friends, and wonderful personal and business branding. Being a podcast guest also helps you sell more of what you are selling - ideas, products, and services. You like that. Right?So, take a listen and find out how to get rich and famous. Faster. OH, Interv...
-
How To Get More Advertising Agency New Business Leads. | EP: 41
Steve Ratti And The Ratti Report - Advertising Agency New Business Leads Served Up DailyAs Steve Ratti, the Managing Editor of The Ratti Report says: "Ratti Report is the leading digital newspaper for ad agencies aggressively seeking pitchable new business intel. Celebrating 10 years in publication, we continue to track down great clients for our great agency membership."The bottom line for The Ratti Report is that it delivers 1,000 or so new business leads per year - a few new ones eac...
-
Virtual Pitching #4 - Neuroscientist Patrick Renvoisé On Your Sales Brain On Zoom | EP: 40
Patrick Renvoisé of Sales Brain On How To Manage A Brain On ZoomJust listen to this neuroscientist on how to sell using a virtual system like Zoom.What is Patrick's Sales Brain? .... "SalesBrain is the first neuromarketing agency with a scientific persuasion model that helps companies achieve scientific growth, rapid growth and proven growth. SalesBrain increases marketing and sales performance by targeting the decision making part of your customer’s brain with a unique, award-win...
-
Virtual Pitching #3 - How To Control A Very Important Large Meeting. Yes, You Can Do It. | EP: 39
True Story's Elicia Putnam On Managing Large & Critical Group Retreats -- VirtuallyNo way we are going to be able to do a retreat online. Impossible. Right? Wrong.Elicia tells y'all how to guide a group that needs to get aligned, to meet their potential to talk with each other. The right way to get stuff done.This is especially important when people in the same company are hanging out faaaar apart.Elicia Putnam on Linkedin.True Story on the virtual meeting. "How to lead a retreat over Zoo...
-
Virtual Pitching Series #2 - How To Win A Dating App Advertising Client | EP: 38
An Advertising Agency CEO On How To Win A Virtual PitchLinda Lane Gonzalez, CEO of Miami's Viva Multicultural agency on how to win a virtual pitch. Combine Zoom + love + hooking up + a very smart advertising agency + video + influencers + interviews + keeping the ball rolling down the virtual field to go get a new client connection. This is a how-to get past not being in the same room BUT still exciting the client and winning. # 2 in this virtual pitch series. Go listen to #1 with the leading...
-
How To Win A Virtual Agency Pitch With Lisa Colantuono of AAR Partners. | EP: 37
The #1 Advertising Agency Search Consultant On How To Win A Virtual Advertising Agency New Business Pitch.AAR Partners' Lisa Colantuono covers the good, bad, and ugly of virtual selling. This might just be the most compelling interview I have done on Advertising Stories. 37 since June.Lisa covers how to manage the virtual "Brady Bunch room"; how to be human; the art of managing body language; what to do in advance of the session; creating creative brand differentiation; backgrounds; and even,...