App Marketing by App Masters

Steve Young
  • 5.0 (1)
  • Marketing
  • Updated weekly

Discover app marketing growth hacks from the top app publishers. Learn the secrets of app store optimization, app store features, and online marketing to drive more downloads for your mobile app.

  1. 11 hr ago

    The Highest Performing Paywalls for Apps

    Link to the Notion doc: https://app.notion.com/p/superwall/App-Masters-Podcast-3c39c6f344178086becce9df17c27979 The subscription app landscape is evolving faster than ever. In this episode, Nick Godwin, Product & Customer Growth at Superwall, shares what the highest-performing subscription apps are doing differently in 2026. From winning paywalls and onboarding flows to AI agents, experimentation, and monetization, you'll learn the strategies helping apps grow faster and generate more subscription revenue. He’ll also share how AI is changing the way apps are built, personalized, and optimized, why experimentation has become a competitive advantage, and the biggest lessons Nick has learned working with thousands of subscription apps. If you're building or growing a subscription app, this episode is packed with practical insights you can apply today. You will discover: ✅ How the best subscription apps approach paywalls in 2026. ✅ Winning onboarding and monetization strategies. ✅ Why experimentation is the key to sustainable growth. ✅ How AI agents will reshape subscription apps. ✅ The biggest trends every app founder should know. Learn More: Superwall: https://superwall.com Superwall YouTube: https://youtube.com/@SuperwallHQ Superwall Events: https://luma.com/superwallHQ 🚀 Need help growing your app? App Masters: https://www.appmasters.com You can also watch this video here: https://youtube.com/live/UfXBg-Jyh6c ********************************************* SPONSORS The app growth playbook is changing fast. AppsFlyer’s State of eCommerce App Marketing Report 2026 breaks down the latest trends, benchmarks, fraud insights, and market-by-market data every app marketer should know before planning Q4. Download it free from the link below: https://bit.ly/4uvoHGM ********************************************* Tired of handing 30% of every in-game sale to iOS and Android billing systems? Appcharge is the DTC monetization platform trusted by King, Huuuge, Tripledot, and SciPlay – giving studios a direct line to their players, and up to 95% of every transaction. Web stores, payment links, and a full Merchant of Record service covering taxes, compliance, and global payments – all in one platform. Learn more: https://www.appcharge.com/ ********************************************* Follow us: YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠ *********************************************

    The Highest Performing Paywalls for Apps

  2. 4 days ago

    We’ve Tested 100s of Paywalls. Here’s What Actually Converts.

    Get the Presentation Deck: https://appmasters.com/paywall-presentation/ What makes a high-converting app paywall? After testing hundreds of paywalls, Steve P. Young breaks down the strategies that consistently drive more trial activations, subscriptions, and revenue. From hard vs. soft paywalls to pricing, free trials, CTAs, social proof, and onboarding, this video covers the practical paywall optimization tactics you can test in your own app. You'll see real examples and case studies showing how small changes to the paywall experience can lead to significant increases in trial activations and sales—including one test that generated a 52% increase in sales. Whether you're launching a new app or trying to increase revenue from an existing user base, these strategies can help you turn more downloads into paying customers. You'll learn: ✅ Why your paywall should often appear during onboarding ✅ When to use a hard vs. soft paywall ✅ How to optimize paywalls for paid traffic ✅ How to test weekly, monthly, and yearly offers ✅ How to optimize the order of signup and paywall screens ✅ Real-world paywall experiments and conversion results If you're serious about app monetization, subscription growth, and increasing your app revenue, this is a great place to start. Join the App Founders Community: https://appfounders.co/ Work with us to grow your apps faster & cheaper: https://www.appmasters.com/ You can also watch this video here: https://youtu.be/vZXn_BSi5AE ********************************************* SPONSORS The app growth playbook is changing fast. AppsFlyer’s State of eCommerce App Marketing Report 2026 breaks down the latest trends, benchmarks, fraud insights, and market-by-market data every app marketer should know before planning Q4. Download it free from the link below: https://bit.ly/4uvoHGM ********************************************* Tired of handing 30% of every in-game sale to iOS and Android billing systems? Appcharge is the DTC monetization platform trusted by King, Huuuge, Tripledot, and SciPlay – giving studios a direct line to their players, and up to 95% of every transaction. Web stores, payment links, and a full Merchant of Record service covering taxes, compliance, and global payments – all in one platform. Learn more: https://www.appcharge.com/ ********************************************* Follow us: YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠ *********************************************

    We’ve Tested 100s of Paywalls. Here’s What Actually Converts.

  3. 15 Aug

    Indie Developer Live: Ask Me Anything About Your App

    Our latest Ask Me Anything with Steve P. Young is now available to watch! In this AMA, Steve answers questions from app founders on ASO, ASA, Meta Ads, monetization, growth, and scaling an app business. From acquisition and revenue growth to entrepreneurship and personal experiences, we covered a wide range of topics — and no question was off-limits. If you missed the live session, catch the full replay below You’ll Learn: ✅ How to improve your ASO and Apple Search Ads strategy ✅ What’s working with Meta Ads and paid acquisition ✅ Ways to improve monetization and subscriptions ✅ Strategies for growing downloads and revenue ✅ Lessons from Steve’s experience building and scaling apps Learn More:Join the App Founder’s Community: https://appfounders.co/ You can also watch this video here: https://youtube.com/live/x03TCLg90Z8 ********************************************* SPONSORS The app growth playbook is changing fast. AppsFlyer’s State of eCommerce App Marketing Report 2026 breaks down the latest trends, benchmarks, fraud insights, and market-by-market data every app marketer should know before planning Q4. Download it free from the link below: https://bit.ly/4uvoHGM ********************************************* Tired of handing 30% of every in-game sale to iOS and Android billing systems? Appcharge is the DTC monetization platform trusted by King, Huuuge, Tripledot, and SciPlay – giving studios a direct line to their players, and up to 95% of every transaction. Web stores, payment links, and a full Merchant of Record service covering taxes, compliance, and global payments – all in one platform. Learn more: https://www.appcharge.com/ ********************************************* Follow us: YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠ *********************************************

    Indie Developer Live: Ask Me Anything About Your App

  4. 11 Aug

    RevenueCat Tutorial: Subscriptions, Paywalls, Analytics & More

    Join the App Founders Community: https://appfounders.co/ If you're building a subscription app, you're probably already using RevenueCat—but are you using it to its full potential? In this step-by-step RevenueCat tutorial, I walk through the features, dashboards, and reports that have helped us grow subscription apps generating over $37,000 in monthly recurring revenue (MRR). Most developers only use RevenueCat to process subscriptions. But it's much more than that. From trial conversion analytics and customer lifetime value (LTV) to paywall experiments, segmentation, funnels, and subscription insights, RevenueCat can help you make smarter decisions that increase revenue without adding more users. In this video, I'll show you exactly which RevenueCat charts I check every week, how I analyze subscription performance, and the metrics that determine whether an app is ready to scale with paid acquisition. Whether you're building your first subscription app or already generating recurring revenue, this tutorial will help you get more value out of RevenueCat. You'll Learn ✅ How to navigate RevenueCat's most important dashboards ✅ The revenue reports and charts I monitor every week ✅ Understanding Customer Lifetime Value (LTV) and Revenue Per Install (RPI) ✅ Running A/B tests on paywalls using RevenueCat Experiments ✅ Using RevenueCat with Apple Search Ads attribution ✅ Tips for optimizing subscriptions and increasing recurring revenue If you found this tutorial helpful, leave a comment with your favorite RevenueCat feature or let me know what you'd like to see in Part 2. 🚀 Need help growing your app? App Masters: https://www.appmasters.com You can also watch this video here: https://youtu.be/2oq2OlqfTro ********************************************* SPONSORS The app growth playbook is changing fast. AppsFlyer’s State of eCommerce App Marketing Report 2026 breaks down the latest trends, benchmarks, fraud insights, and market-by-market data every app marketer should know before planning Q4. Download it free from the link below: https://bit.ly/4uvoHGM ********************************************* Tired of handing 30% of every in-game sale to iOS and Android billing systems? Appcharge is the DTC monetization platform trusted by King, Huuuge, Tripledot, and SciPlay – giving studios a direct line to their players, and up to 95% of every transaction. Web stores, payment links, and a full Merchant of Record service covering taxes, compliance, and global payments – all in one platform. Learn more: https://www.appcharge.com/ ********************************************* Follow us: YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠ *********************************************

    RevenueCat Tutorial: Subscriptions, Paywalls, Analytics & More

  5. 8 Aug

    $140K MRR Niche Dating App in Just 6 Months

    What does it take to build a dating app to $140K MRR in just 6 months, while launching in only one country? In this live session, we're joined by Gabriel Zeitoun, founder of BPM, a dating app built exclusively for sporty people. Despite being available only in France, BPM has achieved impressive growth through a relentless focus on product design, onboarding, paid acquisition, and long-term retention. Gabriel will share how his team validated the idea, built a product users love, optimized onboarding and paywalls, and scaled primarily through Meta Ads. We'll also dive into his philosophy on UI, why stability beats chasing algorithms, and what it really takes to grow a consumer app from scratch. Whether you're building a dating app or any subscription-based mobile app, you'll leave with actionable growth strategies you can apply immediately. You will discover: ✅ How BPM reached $140K MRR in only 6 months ✅ Why launching in one country first accelerated growth ✅ Gabriel's UI and product design philosophy ✅ How they optimized onboarding and paywalls ✅ Their Meta Ads campaign structure and creative strategy Learn More: Check out BPM: https://www.bpm.so/ You can also watch this video here: https://youtube.com/live/JywSxxABu-0 ********************************************* SPONSORS The app growth playbook is changing fast. AppsFlyer’s State of eCommerce App Marketing Report 2026 breaks down the latest trends, benchmarks, fraud insights, and market-by-market data every app marketer should know before planning Q4. Download it free from the link below: https://bit.ly/4uvoHGM ********************************************* Tired of handing 30% of every in-game sale to iOS and Android billing systems? Appcharge is the DTC monetization platform trusted by King, Huuuge, Tripledot, and SciPlay – giving studios a direct line to their players, and up to 95% of every transaction. Web stores, payment links, and a full Merchant of Record service covering taxes, compliance, and global payments – all in one platform. Learn more: https://www.appcharge.com/ ********************************************* Follow us: YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠ *********************************************

    $140K MRR Niche Dating App in Just 6 Months

  6. 4 Aug

    App Ideas That People Are Already Searching For (Steal This Strategy)

    Join the 100+ app founders for The Road to 1K MRR Challenge: https://appfounders.co/ Most app developers fail before they even write their first line of code. Why? Because they start with an idea instead of validating the market. In this video, Steve breaks down my Tentacle Strategy, the exact framework I use to discover profitable app ideas by analyzing successful apps instead of brainstorming random concepts. You'll learn how we identify high-revenue app categories, uncover underserved ASO keywords, validate demand before building, and launch apps that generate revenue from day one. This is the same strategy we've used to build multiple profitable apps, including apps generating over $550,000 annually with primarily organic App Store traffic. If you're building an AI app, SaaS, subscription app, or indie mobile startup, this video will completely change how you think about app ideas. You'll learn: ✅ The "Tentacle Strategy" for finding profitable app ideas ✅ How to identify high Revenue Per Install (RPI) app categories ✅ How to uncover hidden ASO keyword opportunities ✅ The exact process we use before writing a single line of code ✅ How to validate an app idea before investing months of development ✅ Why organic App Store traffic is still one of the highest-converting acquisition channels ✅ Real examples from our own apps generating thousands of dollars every month 🚀 Work with us: https://appmasters.com You can also watch this video here: https://youtu.be/cq6KhOH6GAw ********************************************* SPONSORS The app growth playbook is changing fast. AppsFlyer’s State of eCommerce App Marketing Report 2026 breaks down the latest trends, benchmarks, fraud insights, and market-by-market data every app marketer should know before planning Q4. Download it free from the link below: https://bit.ly/4uvoHGM ********************************************* Tired of handing 30% of every in-game sale to iOS and Android billing systems? Appcharge is the DTC monetization platform trusted by King, Huuuge, Tripledot, and SciPlay – giving studios a direct line to their players, and up to 95% of every transaction. Web stores, payment links, and a full Merchant of Record service covering taxes, compliance, and global payments – all in one platform. Learn more: https://www.appcharge.com/ ********************************************* Follow us: YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠ *********************************************

    App Ideas That People Are Already Searching For (Steal This Strategy)

  7. 1 Aug

    How She Built Two AI Apps to $300K MRR

    Join the Exclusive Distribution First Workshop - ​Find. Rank. Scale.​ ​Get Tickets: https://luma.com/qcmhcnf3 How do you build AI apps that go viral without spending a dollar on ads? In this episode, we're joined by Nicole Cheung, a serial app founder behind three viral consumer apps. Nicole has scaled her apps to millions of users through viral product design and organic distribution, without paid acquisition or external funding. Her latest app, currently in stealth, generates 300–400 million monthly social media views. We'll dive into the strategies behind building successful consumer AI apps, from validating ideas and designing onboarding flows to pricing, paywalls, retention, and creating viral growth loops that drive sustainable user acquisition. Whether you're launching your first app or looking to scale your next AI product, you'll leave with actionable insights from one of the fastest-growing founders in the space. You will discover: ✅ How Nicole discovered and validated her app ideas ✅ The story behind GlamUp and Sprout ✅ How she built three viral apps without paid ads ✅ The viral product design principles behind millions of users ✅ Onboarding strategies that increased conversions ✅ Paywall and pricing experiments that boosted revenue ✅ Retention tactics that kept users engaged Learn More: 60-page free growth playbook: https://tally.so/r/BzZpA4 Connect with Nicole: https://x.com/madebycol Work with us to grow your apps faster & cheaper: https://www.appmasters.com/ You can also watch this video here: https://youtube.com/live/SdqUZGJM384 ********************************************* SPONSORS The app growth playbook is changing fast. AppsFlyer’s State of eCommerce App Marketing Report 2026 breaks down the latest trends, benchmarks, fraud insights, and market-by-market data every app marketer should know before planning Q4. Download it free from the link below: https://bit.ly/4uvoHGM ********************************************* Tired of handing 30% of every in-game sale to iOS and Android billing systems? Appcharge is the DTC monetization platform trusted by King, Huuuge, Tripledot, and SciPlay – giving studios a direct line to their players, and up to 95% of every transaction. Web stores, payment links, and a full Merchant of Record service covering taxes, compliance, and global payments – all in one platform. Learn more:https://www.appcharge.com/ ********************************************* Follow us: YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠ *********************************************

    How She Built Two AI Apps to $300K MRR

  8. 28 Jul

    This Speaker Cleaner App Makes $400K / Month

    Be a part of the $1K MRR Challenge inside the App Founders Community: https://appfounders.co/ Can a simple speaker cleaning app really make over $400,000 per month? In this video, we break down Clear Wave, a Water Eject Speaker Cleaner App that generates an estimated $350K–$400K+ in monthly revenue through App Store Optimization (ASO), keyword targeting, and a simple app monetization strategy. You'll discover how niche apps can become highly profitable businesses, why distribution matters more than ever in the AI era, and how a single keyword can drive meaningful revenue. You'll learn: ✅ How Clear Wave App generates an estimated $400K/month ✅ The power of niche keywords like "Water Eject." ✅ Why distribution is more important than app development in 2026 ✅ App Store Optimization (ASO) opportunities most founders overlook ✅ Simple onboarding and paywall strategies that convert ✅ The Mobile App Distribution First framework for building profitable apps 👇 What niche app should I break down next? Leave a comment below. Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ You can also watch this video here: https://youtu.be/5-V1GBcCv7M ********************************************* SPONSORS The app growth playbook is changing fast. AppsFlyer’s State of eCommerce App Marketing Report 2026 breaks down the latest trends, benchmarks, fraud insights, and market-by-market data every app marketer should know before planning Q4. Download it free from the link below: https://bit.ly/4uvoHGM ********************************************* Tired of handing 30% of every in-game sale to iOS and Android billing systems? Appcharge is the DTC monetization platform trusted by King, Huuuge, Tripledot, and SciPlay – giving studios a direct line to their players, and up to 95% of every transaction. Web stores, payment links, and a full Merchant of Record service covering taxes, compliance, and global payments – all in one platform. Visit appcharge.com to learn more. ********************************************* Follow us: YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠ *********************************************

    This Speaker Cleaner App Makes $400K / Month
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Discover app marketing growth hacks from the top app publishers. Learn the secrets of app store optimization, app store features, and online marketing to drive more downloads for your mobile app.

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