778 episodes
App Marketing by App Masters Steve Young
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- Business
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5.0 • 1 Rating
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Discover app marketing growth hacks from the top app publishers. Learn the secrets of app store optimization, app store features, and online marketing to drive more downloads for your mobile app.
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Subscription Secrets: Trial Cancellations & Localized Pricing
Today, we're diving deep into the world of subscriptions and unlocking the secrets to global growth with localized pricing strategies and insights on reducing trial cancellations.
Joining us is a retention rockstar, Jacob Rushfinn! He's been the driving force behind lifecycle marketing, product marketing, retention, and monetization for startups and established players like Elevate Labs, Automattic/WordPress.com, Amwell, and LevelUp/Grubhub.
He's also the brains behind Balance, the 2021 Google Play Award winner for Best App in Meditation.
In addition to his impressive track record, Jacob shares his expertise through his weekly newsletter, Retention.blog, focused on real, actionable insights for mobile app retention and monetization.
You will discover:
Proven tactics to supercharge your subscription retention
Expert guidance on crafting localized pricing models to win international markets
Insights to reduce trial cancellations
Learn more:
https://www.retention.blog/
https://www.linkedin.com/in/jacob-rushfinn/
App Audits:
www.parentsense.app
https://play.google.com/store/apps/details?id=nikhil.widi
You can also watch the video: https://youtube.com/live/oe_lA1V6XHo
Work with us to grow your apps faster & cheaper:
http://www.appmasters.com/
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SPONSORS
Are you aiming to make your messaging more unique? Elevate your communication with Phoji custom emojis.
Designed from authentic content, our custom emojis convey genuine emotions and meanings.
Whether it's for individual chats or mass communication, Phoji SaaS seamlessly integrates across all platforms.
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Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @App Masters
Twitter: @App Masters
TikTok: @stevepyoung
Facebook: App Masters
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Send in a voice message: https://podcasters.spotify.com/pod/show/app-marketing-podcast/message -
Strategies to sell your cash-generating app
Struggling to decide what to do with your profitable app? This video unveils proven strategies to help you sell it for the maximum value. Unlock the full potential of your app's success! 🚀📈
You can also watch the video: https://youtu.be/xWcaAk5oaBc
Work with us to grow your apps faster & cheaper:
http://www.appmasters.com/
***************
SPONSORS
Are you aiming to make your messaging more unique? Elevate your communication with Phoji custom emojis.
Designed from authentic content, our custom emojis convey genuine emotions and meanings.
Whether it's for individual chats or mass communication, Phoji SaaS seamlessly integrates across all platforms.
***************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @App Masters
Twitter: @App Masters
TikTok: @stevepyoung
Facebook: App Masters
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Send in a voice message: https://podcasters.spotify.com/pod/show/app-marketing-podcast/message -
How to Track Website Events with Google Tag Manager
In this video, we will delve into the basic principles of Google Tag Manager and how to track website events without any coding.
Google Tag Manager is a tool that enables you to easily update and manage tracking codes on your website or mobile app. While this tool allows you to track various conversion actions such as video views, file downloads, bounce rate, and page scroll length, today we will focus on setting up event tracking for Google Analytics and AdWords.
You will learn:
The Basics: Container, Tag, Trigger, and Variable concepts
You can also watch the video: https://youtube.com/live/OQL0E0m9Fwg
Work with us to grow your apps faster & cheaper:
***************
SPONSORS
Are you aiming to make your messaging more unique? Elevate your communication with Phoji custom emojis.
Designed from authentic content, our custom emojis convey genuine emotions and meanings.
Whether it's for individual chats or mass communication, Phoji SaaS seamlessly integrates across all platforms.
***************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @App Masters
Twitter: @App Masters
TikTok: @stevepyoung
Facebook: App Masters
***************
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Send in a voice message: https://podcasters.spotify.com/pod/show/app-marketing-podcast/message -
The 10-Step Guide to Meta Ads Creative Testing
Struggling to get results with Meta Ads? We've got your back! This 10-step guide provides a winning formula for success. Watch now and unleash your ad potential! 🚀
Work with us to grow your apps faster & cheaper: http://www.appmasters.com/
SPONSORS
Are you aiming to make your messaging more unique? Elevate your communication with Phoji custom emojis.
Designed from authentic content, our custom emojis convey genuine emotions and meanings.
Whether it's for individual chats or mass communication, Phoji SaaS seamlessly integrates across all platforms.
***************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @App Masters
Twitter: @App Masters
TikTok: @stevepyoung
Facebook: App Masters
***************
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Send in a voice message: https://podcasters.spotify.com/pod/show/app-marketing-podcast/message -
How to Run TikTok Ads With a Small Budget
Don’t have a big budget but want to get TikTok ads to work for you?
You will discover how our guest managed to get his first 500 users profitably with TikTok and NO ASO!
In addition, you will discover how you can create TikTok organic videos and ads by yourself without needing an agency.
Our guest is Scott Flear, the Founder of ParrotPal, an app that uses AI to help users track their calorie and protein intake with voice notes & text messages.
The AI has a weekly review function that adjusts its targets based on changes in their metabolic rate.
Learn more:
https://www.linkedin.com/in/scottflear/
https://parrotpal.com
App Audits:
https://apps.apple.com/us/app/authenticator-app/id6446651396
https://apps.apple.com/us/app/visoir-photo-video-editor/id1619517603
You can also watch the video: https://youtube.com/live/uPvd91LCXzw
Work with us to grow your apps faster & cheaper: http://www.appmasters.com/
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Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @App Masters
Twitter: @App Masters
TikTok: @stevepyoung
Facebook: App Masters
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Send in a voice message: https://podcasters.spotify.com/pod/show/app-marketing-podcast/message -
Little Known App Growth Strategies for Indie Developers
Tired of the Same Old App Growth Hacks?
This video uncovers SECRET strategies indie developers are using to EXPLODE their app downloads (without breaking the bank!)
Here's what you'll get:
- Sneaky Push Notification Trick (it's a psychological tactic that boosts engagement like crazy!)
- Win-Back Automation Magic that uses SECRET OFFERS to bring back lost users
- Multi-Channel Domination - Reach users EVERYWHERE, even if they disable notifications (emails, SMS, and more!)
Plus, tons of BONUS tips revealed in this video
Stop struggling to get noticed!
These little known strategies will help your app take flight!
Watch full video here:
https://www.youtube.com/live/If7VBqsw7Q0?feature=shared
You can also watch the video: https://youtu.be/V81b5OQ1Eys
Work with us to grow your apps faster & cheaper: http://www.appmasters.com/
***************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @App Masters
Twitter: @App Masters
TikTok: @stevepyoung
Facebook: App Masters
***************
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Send in a voice message: https://podcasters.spotify.com/pod/show/app-marketing-podcast/message
Customer Reviews
Great podcast for us appreneurs!
Great and awesome podcasts for mobile appreneurs like me, a must-hear for all appreneurs and app developers whether new or experienced! :-)