790 episodes
Authentic Persuasion Show Jason Cutter
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- Business
The Authentic Persuasion show is a 5x a week show with one goal – to help you be more effective in your sales career or with running your sales team. Jason Cutter brings his nearly 20 years of sales/leadership experience with this updated podcast centered around his book: Selling With Authentic Persuasion. If he can do it (a guy with a marine biology degree), then you can to!
The guests and topics will provide insights on how to do your part in shifting the way that sales is done, moving to being a profession that you can be proud of and prospects actually want to buy from.
This show is for you if you:
A) Are in sales, but think there is a chance you are acting more like an Order Taker
B) Are looking for new ways to improve your selling effectiveness
C) Have found that you aren’t a fan of most sales ‘tactics’
D) Just want to round out your sales podcast library with something different!
The show was previously titled The Sales Experience Podcast, with 310 episodes published before the change. That means there is a ton you can go back to for inspiration and advice.
Make sure to subscribe, and for more about Jason, the book, and sales, go to – www.jasoncutter.com
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[755] The Assumptive Close Method
In sales, are you using the traditional method of closing? Have you ever learned about the assumptive method of closing?In today's episode, I'll talk about the mechanics of the assumptive close in sales. I will also walk you through the critical steps in the authentic persuasion pathway: building rapport, fostering empathy, establishing trust, instilling hope, and creating urgency.You'll learn why following this sequence is vital for a successful close and how to avoid the pitfalls of asking for the sale. By the end of this episode, you'll understand how to confidently guide your clients towards their goals without planting seeds of doubt or appearing pushy, ultimately transforming the way you approach the sales process.
Join me as we explore how to move people forward with professionalism and confidence!
Become a Certified Authentic Persuader
Get the ebooks to help you close more deals
Visit sellingeffectiveness.com for more tips and get help
Follow Jason on LinkedIn
Or go to Jason’s HUB – www.JasonCutter.com -
[754] Consultative vs. Assumptive Close
What is a consultative approach to closing deals? How is it different from an assumptive approach?
In today's episode, I will talk about two crucial sales approaches that can transform your selling strategy: the consultative approach and the assumptive close. I will also guide you through the importance of understanding your customer's unique pain points or goals and how to tailor your solutions to meet their specific needs. Let's explore why a fear-based selling tactic often backfires and how a genuine, consultative approach can build lasting customer relationships.
Learn more about the power of assumptive closing and how to handle objections effectively. Get ready to scale your sales game with practical advice and authentic persuasion tactics!
Become a Certified Authentic Persuader
Get the ebooks to help you close more deals
Visit sellingeffectiveness.com for more tips and get help
Follow Jason on LinkedIn
Or go to Jason’s HUB – www.JasonCutter.com -
[753] Viewing Yourself as a Professional
How does viewing oneself as a professional change the approach to sales? How can sales professionals effectively persuade clients to step out of their comfort zone?We're diving into a pivotal mindset shift for sales professionals. I know many of you in sales might not be dealing with life-or-death situations like doctors do, but here's a game-changing idea: viewing yourself as a professional can transform your approach to selling.I'll talk about how adopting this professional mindset can change your sales from something you do to someone, to something you do for and with them. I'll also discuss two critical closing strategies within the authentic persuasion pathway, designed to guide clients out of their comfort zones and towards positive resolutions.Stay tuned for insights that could revolutionize your sales technique and boost your success rate! Don't forget to check out our previous episodes to get the full benefit of the authentic persuasion method.
Become a Certified Authentic Persuader
Get the ebooks to help you close more deals
Visit sellingeffectiveness.com for more tips and get help
Follow Jason on LinkedIn
Or go to Jason’s HUB – www.JasonCutter.com -
[752] Asking for the Sale
How can sales professionals effectively address and alleviate customer fears? What are some practical ways salespeople can create a sense of safety for their clients?
Sales is no longer about transactions but about interactions. Understand your customer's fears and work to alleviate them, employing the SAFE method—Successful At Fear Elimination.
This is an excerpt from one of my training sessions where I talked about some important closes that you should be using in sales.
Join me as I explore why truly effective salesmanship looks less like pushing for a sale and more like guiding a client to a safe, confident decision.
Become a Certified Authentic Persuader
Get the ebooks to help you close more deals
Visit sellingeffectiveness.com for more tips and get help
Follow Jason on LinkedIn
Or go to Jason’s HUB – www.JasonCutter.com -
[751] Consultative Sales Strategy
What is a consultative sales strategy? How effective is this approach to sales?In this episode, I talk about the nuances of consultative sales, the impact of adopting a consultative approach, and mirroring the practices of the medical field.You will learn that true consultative sales extend far beyond merely asking questions. It's about diagnosing a client's issue like a doctor, prescribing the right solutions, and sometimes even advising against a sale if it doesn’t serve the client's needs. Stay tuned as I highlight how to guide clients from their comfort zone to making decisive, informed choices with confidence.
Become a Certified Authentic Persuader
Get the ebooks to help you close more deals
Visit sellingeffectiveness.com for more tips and get help
Follow Jason on LinkedIn
Or go to Jason’s HUB – www.JasonCutter.com -
[750] Impactful Sales Follow-Ups
How can salespeople effectively personalize follow-up messages to make them more impactful? What is the difference between manipulation and persuasion in sales?In today's episode, I talk about the vital role of a 'guide' in the hero's journey and how it parallels the world of sales. I also discuss the importance of aligning your follow-up efforts with the customer's 'why,' emphasizing a more impactful connection rather than relying on end-of-quarter manipulations.
Learn more about the pitfalls of discounts and incentives that may seem like bribery, setting strong follow-ups, and how you can shift the odds in your favor to close more deals.Stay tuned for valuable tips and if you're looking for more personalized advice. Let's dive into how you can avoid the 'follow-up trap' and truly move the needle in sales.
Become a Certified Authentic Persuader
Get the ebooks to help you close more deals
Visit sellingeffectiveness.com for more tips and get help
Follow Jason on LinkedIn
Or go to Jason’s HUB – www.JasonCutter.com