23 episodes

The podcast where we talk shop with some of the major players in the archery industry and get insights into the business behind the sport of archery. Created to give ATA members and partners a platform to share information with their peers and the general archery community.

Beyond the Bow, Presented by ATA Archery Trade Association

    • Wilderness

The podcast where we talk shop with some of the major players in the archery industry and get insights into the business behind the sport of archery. Created to give ATA members and partners a platform to share information with their peers and the general archery community.

    023: What You Need to Know About the Paycheck Protection Program with Nathan Fitzgerald, BKD CPAs & Advisors

    023: What You Need to Know About the Paycheck Protection Program with Nathan Fitzgerald, BKD CPAs & Advisors

    Many small businesses in the archery industry took advantage of the Paycheck Protection Program to keep employees on payroll as they were forced to close or modify business operations. Nathan Fitzgerald of BKD CPAs & Advisors shares insights into the Paycheck Protection program and how ATA member companies can ensure they have all the necessary information to take advantage of loan forgiveness and tax credits. 

    • 45 min
    022: Retail Insights - COVID-19 Business Strategies with TJ Hofhines, Dead-On Archery

    022: Retail Insights - COVID-19 Business Strategies with TJ Hofhines, Dead-On Archery

    Owning and operating an archery business during the COVID-19 pandemic is not easy. In this episode, TJ Hofhines, owner of Dead-On Archery is Boise, Idaho talks about how he has been proactive in understanding restrictions in his area and how he has found a way to keep pressing forward and serving customers.

    • 36 min
    021: Serving Traditional & Barebow Archers with Matt Zirnsak & Frank McDonough

    021: Serving Traditional & Barebow Archers with Matt Zirnsak & Frank McDonough

    Is your archery business meeting the needs of all types of customers? Countless individuals, both seasoned archers and new shooters, are gaining interest in simpler forms of archery - traditional recurves, longbows, and competition barebows. Matt Zirnsak (The Push Archery) and Frank McDonough (Grass Hollow Archery & The Barebow Project) share their perspectives on how people are getting involved and what the industry can do to serve them.

    • 56 min
    020: Equipping Youth Archers with Young Guns Archery

    020: Equipping Youth Archers with Young Guns Archery

    In this episode, recorded from the floor of the #ATA2020 Trade Show, Kurt talks with Heath and Julie of Young Guns Archery about their efforts to promote archery participation. Finding properly sized equipment can be challenging for youth archers, especially when they are competing at a high level. Young Guns helps retain more youth archers by allowing them to try a variety of appropriately sized bows in their mobile shooting trailer.

    • 29 min
    019: Conservation and Increasing Participation with David Schuessler - Ducks Unlimited

    019: Conservation and Increasing Participation with David Schuessler - Ducks Unlimited

    In this episode, Kurt sits down at SHOT show to talk with David Schuessler, National Director of Event Fundraising for Ducks Unlimited. David shares how DU has seen success with building opportunities for social interaction around wetlands conservation. We'll also talk about how DU is catering to hunters and anglers beyond waterfowl and how the upcoming DUX event will provide an opportunity for thousands of consumers to experience archery first hand.

    • 23 min
    018: #ATA2020 Preview - Capitalizing on Service Opportunities with George Ryals IV

    018: #ATA2020 Preview - Capitalizing on Service Opportunities with George Ryals IV

    Kurt & George talk about the upcoming summer Olympic & Paralympic Games that will shine the spotlight on archery, and how archery businesses can capitalize on this opportunity to serve new customers. George also shares his insights on where retailers may be leaving money on the table, and how his demonstration at #ATA2020 will help attendees generate more revenue.

    • 36 min

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