3 episodes

In the Big Brand Hack podcast, experts discuss award-winning marketing campaigns from around the world. Next they break down how you can apply these exact same strategies to your business.

Big Brand Hack Serene Loong

    • Business

In the Big Brand Hack podcast, experts discuss award-winning marketing campaigns from around the world. Next they break down how you can apply these exact same strategies to your business.

    Episode Nike - How To Choose The Right Brand Ambassador

    Episode Nike - How To Choose The Right Brand Ambassador

    In an age of social media superstars, top influencers and key opinion leaders, how do you pick an ambassador for your brand?

    Let Big Brand Hack host Serene Loong and her guest Executive Creative Director, Calvin Soh give you the low-down by deconstructing Nike's 30th anniversary Dream Crazy campaign featuring controversial quarterback Colin Kaepernick.

    For case study video and more, visit https://www.bigbrandhack.com

    • 18 min
    Episode Volvo – On Vision, Mission & Values

    Episode Volvo – On Vision, Mission & Values

    When a business has a vision, executes their mission and stays true to its values, the resultant brand tends to have authenticity, consistency and gravitas. Let's listen in to how Volvo does it in their award-winning campaign - the E.V.A. Initiative as deconstructed by Big Brand Hack host Serene Loong and her guest Angela Koch, Brand & Innovation Co-Creator, Invitro Innovation.

    For case study video and more, visit https://www.bigbrandhack.com

    • 19 min
    Episode Burger King – How to promote an app

    Episode Burger King – How to promote an app

    In this episode, we hack Burger King's The Whopper Detour and break down how big brands promote their apps so smaller businesses can learn how to do it too. Join Host Serene Loong and her guest – Troy Lim, Executive Creative Director and get key insights into how to use technology in marketing and branding.

    For case study video and more, visit https://www.bigbrandhack.com

    • 15 min

Customer Reviews

thoughtful_reviews ,

Marketing Insights Distilled

Excellent resource for any business to strategically reorientate and rethink how marketing should be done.

MChuaKH ,

Big Brand Hack

Such useful, practical advice!

Share818 ,

Insightful

Good insight. Thanks for sharing.

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