27 episodes
Branding Love Letters Pilgrimage Design
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- Business
Your brand + an emotional connection with your audience = success. But that middle part is tricky. I'm here to equip you to achieve it, through personal stories of individuals who have emotionally resonated with branding. I'm Sam, a brand designer and your host. In each episode, released on the 14th of the month, a top guest picks their favourite brand. I then invite them to unpack why it means so much. As they share, we gain invaluable insights into what makes audiences tick. Not with strategy or theory, but through that undeniable proof of successful branding: emotion.
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"What Star Wars' Primal Branding Teaches Entrepreneurs" — Ian Paget, Logo Designer
Star Wars is an American sci-fi franchise and logo designer Ian Paget's favourite brand. Ian's been feeling the force since he first saw C-3PO on a VHS sleeve as a child. While developing his career as a logo designer, he has come to realise that these are more than films. Star Wars, he suggests, is a primal brand that can teach entrepreneurs how to build a lasting following.
EPISODE TRANSCRIPT: www.pilgrimage.design/26-star-wars
Ian's website: www.logogeek.uk
Resources (including Ian's book): pilgrimagedesign.substack.com/p/resources
What is this podcast?
Your brand + an emotional connection with your audience = success. But that middle part is tricky. I'm here to equip you to achieve it, through personal stories of individuals who have emotionally resonated with branding. I'm Sam, a brand designer and your host. In each episode, released on the 14th of the month, a top guest picks their favourite brand. I then invite them to unpack why it means so much. As they share, we gain invaluable insights into what makes audiences tick. Not with strategy or theory, but through that undeniable proof of successful branding: emotion. Whether you're a business wanting to better connect, a charity struggling to garner support or a branding professional needing encouragement, this is the podcast for you.
Podcast artwork created with the help of Canva AI.
AI policy: www.pilgrimage.design/ai-policy
Who am I?
I'm Sam Thorogood. Hi! I'm a brand designer for startups, creators, charities, eco projects and church plants. I'm on a mission: equip these pioneering brands to bring others onto their journeys.
My website: www.pilgrimage.design
Final thing (I promise)!
Every other Tuesday, I share succinct advice on how to integrate design techniques and philosophy into your brand. Encouraging, empowering... and totally free. Welcome to the journey towards better branding.
pilgrimagedesign.substack.com -
"Marshall's Soulful Branding" — Radim Malinic, Designer And Author
Marshall is a British amplification company and designer Radim Malinic's favourite brand. A wall of Marshall speakers at a Motörhead gig changed everything for a 90s teenager called Radim. He'd never heard anything like it. As he grew up, this sound soulfully wove its way into his own creativity. This is a love letter to a brand that's a million miles from the boardroom.
EPISODE TRANSCRIPT: www.pilgrimage.design/25-marshall
Radim's website: www.radimmalinic.co.uk
Radim's agency: www.brandnu.co.uk
Resources (including my favourite Radim book): pilgrimagedesign.substack.com/p/resources
What is this podcast?
Your brand + an emotional connection with your audience = success. But that middle part is tricky. I'm here to equip you to achieve it, through personal stories of individuals who have emotionally resonated with branding. I'm Sam, a brand designer and your host. In each episode, released on the 14th of the month, a top guest picks their favourite brand. I then invite them to unpack why it means so much. As they share, we gain invaluable insights into what makes audiences tick. Not with strategy or theory, but through that undeniable proof of successful branding: emotion. Whether you're a business wanting to better connect, a charity struggling to garner support or a branding professional needing encouragement, this is the podcast for you.
Podcast artwork created with the help of Canva AI.
AI policy: www.pilgrimage.design/ai-policy
Who am I?
I'm Sam Thorogood. Hi! I'm a brand designer for startups, creators, charities, eco projects and church plants. I'm on a mission: equip these pioneering brands to bring others onto their journeys.
My website: www.pilgrimage.design
Final thing (I promise)!
Every other Tuesday, I share succinct advice on how to integrate design techniques and philosophy into your brand. Encouraging, empowering... and totally free. Welcome to the journey towards better branding.
pilgrimagedesign.substack.com -
"Thankyou: A Social Enterprise Facing Goliath" — Levina Kusumadjaja, Brand Strategist And Project Manager
Thankyou is an Australian social enterprise and strategist Levina Kusumadjaja's favourite brand. Ending extreme poverty by selling personal care and cleaning products? Impossible. But that's exactly what Thankyou have set out to do. In the process, they have faced giants of global capitalism and brought devoted supporters into their ranks. Levina is one of them. This is her love letter to a fearless brand looking inequality square in the eye.
EPISODE TRANSCRIPT: www.pilgrimage.design/24-thankyou
Levina's website: www.levinamo.com
What is this podcast?
Your brand + an emotional connection with your audience = success. But that middle part is tricky. I'm here to equip you to achieve it, through personal stories of individuals who have emotionally resonated with branding. I'm Sam, a brand designer and your host. In each episode, released on the 14th of the month, a top guest picks their favourite brand. I then invite them to unpack why it means so much. As they share, we gain invaluable insights into what makes audiences tick. Not with strategy or theory, but through that undeniable proof of successful branding: emotion. Whether you're a business wanting to better connect, a charity struggling to garner support or a branding professional needing encouragement, this is the podcast for you.
Podcast artwork created with the help of Canva AI.
AI policy: www.pilgrimage.design/ai-policy
Who am I?
I'm Sam Thorogood. Hi! I'm a brand designer for startups, creators, charities, eco projects and church plants. I'm on a mission: equip these pioneering brands to bring others onto their journeys.
My website: www.pilgrimage.design
Final thing (I promise)!
Every other Tuesday, I share succinct advice on how to integrate design techniques and philosophy into your brand. Encouraging, empowering... and totally free. Welcome to the journey towards better branding.
pilgrimagedesign.substack.com -
Fifteen Minutes Of Your Time...
Discover what I'm on about at pilgrimagedesign.substack.com/p/free-branding-workbook-for-startups
EPISODE TRANSCRIPT: www.pilgrimage.design/23-fifteen-minutes
What is this podcast?
Your brand + an emotional connection with your audience = success. But that middle part is tricky. I'm here to equip you to achieve it, through personal stories of individuals who have emotionally resonated with branding. I'm Sam, a brand designer and your host. In each episode, released on the 14th of the month, a top guest picks their favourite brand. I then invite them to unpack why it means so much. As they share, we gain invaluable insights into what makes audiences tick. Not with strategy or theory, but through that undeniable proof of successful branding: emotion. Whether you're a business wanting to better connect, a charity struggling to garner support or a branding professional needing encouragement, this is the podcast for you.
Podcast artwork created with the help of Canva AI.
AI policy: www.pilgrimage.design/ai-policy
Who am I?
I'm Sam Thorogood. Hi! I'm a brand designer for startups, creators, charities, eco projects and church plants. I'm on a mission: equip these pioneering brands to bring others onto their journeys.
My website: www.pilgrimage.design
Final thing (I promise)!
Every other Tuesday, I share succinct advice on how to integrate design techniques and philosophy into your brand. Encouraging, empowering... and totally free. Welcome to the journey towards better branding.
pilgrimagedesign.substack.com -
"Marmite's Branding Playbook For Food Startups" — Keva Epale, Brand And Storytelling Strategist
Marmite is a British savoury spread and strategist Keva Epale's favourite brand. Love it or hate it, you can't ignore it. A brand built on conflict and division? Surely that can't work. But, as Keva explains, Marmite's use of friction is precisely why it is so successful, especially in a world where everyone seems to be playing it safe. She shares why this strategy (if done right) should be adopted by more companies aiming to make an unforgettable impact.
EPISODE TRANSCRIPT: www.pilgrimage.design/22-marmite
Keva's website: kevaepalestudio.webflow.io
Keva's creativity newsletter: yourcreativeletter.substack.com
Keva's branding newsletter: yourbrandingletter.substack.com
What is this podcast?
Your brand + an emotional connection with your audience = success. But that middle part is tricky. I'm here to equip you to achieve it, through personal stories of individuals who have emotionally resonated with branding. I'm Sam, a brand designer and your host. In each episode, released on the 14th of the month, a top guest picks their favourite brand. I then invite them to unpack why it means so much. As they share, we gain invaluable insights into what makes audiences tick. Not with strategy or theory, but through that undeniable proof of successful branding: emotion. Whether you're a business wanting to better connect, a charity struggling to garner support or a branding professional needing encouragement, this is the podcast for you.
Podcast artwork created with the help of Canva AI.
AI policy: www.pilgrimage.design/ai-policy
Who am I?
I'm Sam Thorogood. Hi! I'm a brand designer for startups, creators, charities, eco projects and church plants. I'm on a mission: equip these pioneering brands to bring others onto their journeys.
My website: www.pilgrimage.design
Final thing (I promise)!
Every other Tuesday, I share succinct advice on how to integrate design techniques and philosophy into your brand. Encouraging, empowering... and totally free. Welcome to the journey towards better branding.
pilgrimagedesign.substack.com -
"What The Beatles Teach Creators About Personal Branding" — Flora Aliaga, Community Manager
The Beatles are a British rock band and community manager Flora Aliaga's favourite brand. An Argentinian father playing 'Let It Be' for his five-year-old daughter. That's how this love story started for Flora, who was transported to another world when she discovered those four voices, those lyrics, those personalities… This episode dives into why The Beatles stir such profound emotions and asks: what can they teach modern-day creators?
EPISODE TRANSCRIPT: www.pilgrimage.design/21-beatles
Work For Impact: www.workforimpact.com
Flora's novel: www.amazon.com/-/es/Mar%C3%ADa-Florencia-Aliaga-ebook/dp/B093Y4M274
What is this podcast?
Your brand + an emotional connection with your audience = success. But that middle part is tricky. I'm here to equip you to achieve it, through personal stories of individuals who have emotionally resonated with branding. I'm Sam, a brand designer and your host. In each episode, released on the 14th of the month, a top guest picks their favourite brand. I then invite them to unpack why it means so much. As they share, we gain invaluable insights into what makes audiences tick. Not with strategy or theory, but through that undeniable proof of successful branding: emotion. Whether you're a business wanting to better connect, a charity struggling to garner support or a branding professional needing encouragement, this is the podcast for you.
Podcast artwork created with the help of Canva AI.
AI policy: www.pilgrimage.design/ai-policy
Who am I?
I'm Sam Thorogood. Hi! I'm a brand designer for startups, creators, charities, eco projects and church plants. I'm on a mission: equip these pioneering brands to bring others onto their journeys.
My website: www.pilgrimage.design
Final thing (I promise)!
Every other Tuesday, I share succinct advice on how to integrate design techniques and philosophy into your brand. Encouraging, empowering... and totally free. Welcome to the journey towards better branding.
pilgrimagedesign.substack.com