Business, Bourbon and Cigars Scott Joseph

Are you occasionally involved in business conversations that are vague and inauthentic? When you’re communicating with employees and customers, what can you do to ensure that your messaging is clear and authentic? 
Jonny Holsten is a messaging strategist committed to helping organizations use messaging that attracts better customers and closes more deals. He’s the founder of South Mountain Messaging, a marketing and strategy company that helps businesses create messaging that moves the needle. 

Join Scott and Jonny as they explore: 

* How clear communication can help business leaders engage audiences and cut through noise.

* Helping leaders clarify their message by creating a messaging strategy, training stakeholders, and enabling sales teams to carry it out successfully.

* Using the StoryBrand Framework to improve business marketing. 

* The need for agencies to guide business leaders in marketing themselves effectively.

* How to differentiate yourself from competitors through messaging.

* The importance of leader accountability. 

* Rebuilding trust. 

* Making boring topics more engaging by connecting them to a problem. 

* The importance of clear messaging in marketing and communication, plus the need to grab attention and win the battle for audience attention in a world of distractions.

* Misconceptions about clear communication in leadership. 

* Messaging that can help a business to stand out in a noisy market. 

* How not asking for help can lead to missed opportunities.

* Finding the one unique thing that sets you apart from others.

* Aligning marketing messages with a brand promise, and teaching employees how to use it effectively.

Thanks to Jonny Holsten of South Mountain Messaging for being on Business, Bourbon & Cigars. 

Connect with Jonny on LinkedIn: https://www.linkedin.com/in/jonnyholsten/  

As mentioned in the episode, learn more about Jonny’s “Master Your Message” workshop: https://www.southmountainmessaging.com/masteryourmessage 

BUSINESS, BOURBON & CIGARS

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* Apple Podcasts: https://apple.co/3SN2fHn 
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* YouTube: https://www.youtube.com/@MePlusUltraNetwork/podcasts 

* Business, Bourbon & Cigars is the preeminent resource for ambitious leaders who want a backstage pass to the top. Each episode, we sit down with ultra-successful executives and industry leaders who share their insider strategies for growth and success. And of course, we may even sip on some of the finest bourbon and light up our favorite cigars while we chat.

* Each week, we bring you in-depth interviews with high-level executives and industry leaders who have a proven track record and deep understanding of what it takes to grow a business. They’ll share their no-nonsense approach, the challenges they faced on their journey to the top, and the strategies that helped them overcome obstacles and forge their own path to ultra-success.

ME PLUS ULTRA 

*...

If you’re an entrepreneur and want to jump into franchising, where would you start?
Brigham Dallas is the mind behind Hello Sugar, a hair removal salon that now has around 80+ locations across the U.S.

Join Scott and Brigham as they explore:

* Hello Sugar, a Brazilian wax and sugaring franchise.

* The importance of having a profitable business with multiple units/locations before pursuing franchising, which can take a year to develop and requires significant time and effort to succeed.

* How franchising involves creating a system for every part of the business, and scaling that system to succeed at a higher level.

* Testing different marketing campaigns.

* Brand consistency.

* The challenges of growing a business, including building systems, and the need to let go of managers as the business outgrows them.

* Being comfortable with stress and being able to pivot.

* Adapting to the strengths and weaknesses of your employees.

* Why CEOs need to develop the ability to say "this is outside of his scope and ability."

* Focusing on creating a comfortable experience for clients.

* Using customer reviews to understand the needs and preferences of your customers.

* Loyalty programs to incentivize repeat visits.

* Scott’s regrets related to focusing more on competition in his business, instead of building relationships and strategic alliances.

Thanks to Brigham Dallas for being on Business, Bourbon & Cigars.

Connect with Brigham on LinkedIn: https://www.linkedin.com/in/brighamdallas/
Franchise with Hello Sugar, a Brazilian wax and sugar salon: https://franchise.hellosugar.salon/

BUSINESS, BOURBON & CIGARS

Be sure to subscribe so you don’t miss any episodes.

* Apple Podcasts: https://apple.co/3SN2fHn
* Spotify: https://open.spotify.com/show/74bfJL9J2fjevQEvi17ekU
* YouTube: https://www.youtube.com/@MePlusUltraNetwork/podcasts

* Business, Bourbon & Cigars is the preeminent resource for ambitious leaders who want a backstage pass to the top. Each episode, we sit down with ultra-successful executives and industry leaders who share their insider strategies for growth and success. And of course, we may even sip on some of the finest bourbon and light up our favorite cigars while we chat.

* Each week, we bring you in-depth interviews with high-level executives and industry leaders who have a proven track record and deep understanding of what it takes to grow a business. They’ll share their no-nonsense approach, the challenges they faced on their journey to the top, and the strategies that helped them overcome obstacles and forge their own path to ultra-success.

ME PLUS ULTRA

* Transform your business and redefine your world with Me Plus Ultra virtual masterminds and leadership retreats: https://MePlusUltra.com

* Me Plus Ultra is a place where visionary entrepreneurs come together, not just to network, but to forge lasting connections, inspire one another, and grow their businesses with confidence and purpose. With exclusive access to industry-leading knowledge, personalized growth strategies, and high-impact events, we empower you to transcend traditional business barriers. To elevate your business join our Me Plus Ultra virtual masterminds and leadership retreats to surround yourself with peers who share your drive and passion.

* Me Plus Ultra Instagram: https://www.facebook.com/MePlusUltra/
* Me Plus Ultra Facebook page: https://www.instagram.com/me_plus_ultra/
* Me Plus Ultra Facebook group: https://www.facebook.com/groups/1011061052968028/
*

Rodric Lenhart is a dynamic force in the world of finance, blending his expertise in investment strategies with a passion for driving positive change. He’s also an author, a lifelong entrepreneur, and a coach who helps entrepreneurs and owners build businesses that fit their lives. 
Join Scott and Rodric as they explore: 

* Rodric’s journey from success to bankruptcy and back again, highlighting the importance of being willing to take risks and embrace change.

* The difference between intrapreneurs and entrepreneurs. 

* Scott reflects on his career journey, sharing insights on self-assessment, risk-taking, and change management.

* How ego can impact decision-making. 

* Traveling globally, emphasizing the importance of empathy and understanding that we’re all part of the same human family.

* Rodric's foundation sends student leaders abroad and promotes cultural exchanges. 

* Finding balance between business success and personal fulfillment. 

* How Rodric's clients often have little desire to scale their businesses, but instead want more time for personal reasons. 

* Rodric’s book: Million Dollar Flip Flops: Peace, Prosperity, and the Courage to Change Course In Life and Business.  

* Understanding the mental burden of being responsible for many people's livelihoods, and how this can impact CEO pay and mindset.

* Finding fulfillment in helping others find their purpose. 

* Rodric learned valuable lessons from going from millions to zero and then back up. 

* Leaders who embrace change are more likely to succeed in business and life.

Thanks to Rodric Lenhart for being on Business, Bourbon & Cigars. 

Connect with Rodric on LinkedIn: https://www.linkedin.com/in/rodriclenhart/ 
Learn more about Million Dollar Flip Flops (MDFF): https://milliondollarflipflops.com/ 
Lean more about Send A Student Leader Abroad: https://www.sendastudentleaderabroad.org/ 

BUSINESS, BOURBON & CIGARS

Be sure to subscribe so you don’t miss any episodes. 

* Apple Podcasts: https://apple.co/3SN2fHn 
* Spotify: https://open.spotify.com/show/74bfJL9J2fjevQEvi17ekU 
* YouTube: https://www.youtube.com/@MePlusUltraNetwork/podcasts 

* Business, Bourbon & Cigars is the preeminent resource for ambitious leaders who want a backstage pass to the top. Each episode, we sit down with ultra-successful executives and industry leaders who share their insider strategies for growth and success. And of course, we may even sip on some of the finest bourbon and light up our favorite cigars while we chat.

* Each week, we bring you in-depth interviews with high-level executives and industry leaders who have a proven track record and deep understanding of what it takes to grow a business. They’ll share their no-nonsense approach, the challenges they faced on their journey to the top, and the strategies that helped them overcome obstacles and forge their own path to ultra-success.

ME PLUS...

What would it be worth to your business if you could revolutionize your workflow and skyrocket productivity through strategic business process optimization strategies?
What would it look like if seamless integration and flawless execution in your business processes became second nature to your team?
Today’s guest is Samuel Drauschak, a business process optimization expert and the chief process scientist for Truvle, a software company that automates best practice consulting knowledge through tools.

Join Scott and Samuel as they explore:

* Sam’s book, "Becoming a Conscious Business," which he wrote to organize his own process science discoveries, with the hope of sharing his insights and journey with readers.

* The importance of documenting business processes to manage them effectively.

* Process mapping is the visual representation of process data that helps businesses understand their operations and make better decisions.

* A process map is a story of an operating reality told through boxes, lines, and arrows, making it easier to consume and communicate process information.

* Baselining your business processes first before improving them.

* The need for a data-driven mindset.

* The potential downsides of artificial intelligence, including the risk of integrating AI improperly and causing chaos and waste in a business.

* The importance of automation in scaling businesses, and how it's not just about technology but rather creating solutions that make decisions at a lower cost.

* The three key aspects of automation: growing customer base, building process capacity, and reducing costs through automation.

* Prioritize the 20% of operating processes that provide the largest share of customer value.

Thanks to Samuel Drauschak for being on Business, Bourbon & Cigars!

Connect with Samuel on LinkedIn: https://www.linkedin.com/in/samdrauschak/
Learn more about Sam and Truvle: https://www.truvle.com/sam-drauschak
Get Sam’s book: Becoming a Conscious Business: Expand Your Life & Work Through The Science Of Energy Flow: https://www.amazon.com/dp/B07DS1STDD

BUSINESS, BOURBON & CIGARS

Be sure to subscribe so you don’t miss any episodes.

* Apple Podcasts: https://apple.co/3SN2fHn
* Spotify: https://open.spotify.com/show/74bfJL9J2fjevQEvi17ekU
* YouTube: https://www.youtube.com/@MePlusUltraNetwork/podcasts

* Business, Bourbon & Cigars is the preeminent resource for ambitious leaders who want a backstage pass to the top. Each episode, we sit down with ultra-successful executives and industry leaders who share their insider strategies for growth and success. And of course, we may even sip on some of the finest bourbon and light up our favorite cigars while we chat.

* Each week, we bring you in-depth interviews with high-level executives and industry leaders who have a proven track record and deep understanding of what it takes to grow a business. They’ll share their no-nonsense approach, the challenges they faced on their journey to the top, and the strategies that helped them overcome obstacles and forge their own path to ultra-success.

ME PLUS ULTRA

* Transform your business and redefine your world with Me Plus Ultra virtual masterminds and leadership retreats: https://MePlusUltra.com

* Me Plus Ultra is a place where visionary entrepreneurs come together, not just to network, but to forge lasting connections, inspire one another, and grow their businesses with confidence and purpose. With exclusive access to industry-leading knowledge, personalized growth strategies, and high-impact events, we empower you to transcend...

If you wanted to grow a profitable medical practice, where would you start? Also, if you wanted your medical practice to stand out from the rest, and if you wanted to turn your patients into raving fans, how would you do that? 
Today’s guest is Daniel Tribby. He's a mentor with a vision to help healthcare entrepreneurs build a practice that serves its patients and sustains profitability for the long term. He’s also an award winning author and a top speaker. 
Join Scott and Daniel as they explore: 
* Daniel’s passion for transforming healthcare and prioritizing the patient experience. 
* Educating consumers and entrepreneurs on the dynamics of healthcare and how to prioritize quality over quantity.
* Examples of how a healthcare practice can shift its focus from sick care to health care by offering products and services that promote wellness and prevention. 
* Building a profitable medical practice that stands out from competitors. 
* The temptation to try to be everything to everyone in business, versus focusing on what you're great at and who you can help.
* The importance of specialization in business. 
* Focusing on one thing and doing it well. 
* Studying other business verticals for inspiration with your own business.
* Identify what sets you apart from competitors and communicate that clearly to stand out in a crowded market.
* Cultivating a resilient mindset in business. 
* Adopting habits that help you handle setbacks. 
* Prioritizing self-care and “me time” to avoid burnout. 
* The myth of work-life balance. 
* Treating yourself to a break as a reward for completing important projects. 
* The importance of networking and belonging in the right circles for success. 
Thanks to Daniel Tribby for being on Business, Bourbon & Cigars. 

Connect with Daniel on LinkedIn: https://www.linkedin.com/in/iamdanieltribby/ 
Learn more about Daniel: http://www.danieltribbyofficial.com/
Get Daniel’s book, Unf*cking Private Healthcare: The Playbook On Owning Your Dream Practice: https://www.amazon.com/dp/B08HTM67DN 

BUSINESS, BOURBON & CIGARS

Be sure to subscribe so you don’t miss any episodes. 

* Apple Podcasts: https://apple.co/3SN2fHn 
* Spotify: https://open.spotify.com/show/74bfJL9J2fjevQEvi17ekU 
* YouTube: https://www.youtube.com/@MePlusUltraNetwork/podcasts 

* Business, Bourbon & Cigars is the preeminent resource for ambitious leaders who want a backstage pass to the top. Each episode, we sit down with ultra-successful executives and industry leaders who share their insider strategies for growth and success. And of course, we may even sip on some of the finest bourbon and light up our favorite cigars while we chat.

* Each week, we bring you in-depth interviews with high-level executives and industry leaders who have a proven track record and deep understanding of what it takes to grow a business. They’ll share their no-nonsense approach, the challenges they faced on their journey to the top, and the strategies that helped them overcome obstacles and forge their own path to...

What would it take to create a national business services franchise? 
How do you go about transforming a small business from nothing into a multi-billion-dollar company? 
Today’s guest is John T. Hewitt has achieved both of these feats. John is an entrepreneur at the peak of his game. John was the co-founder of Jackson Hewitt, the founder of Liberty Tax Service, and is now the CEO of Loyalty Brands. He’s also a franchise expert with over 50 years of experience. 
Join Scott and John as they explore: 

* How John’s father inspired him to become an entrepreneur, leading him to co-found Jackson Hewitt Tax Service, which grew into a billion-dollar company.
* Aiming to be number one in everything you do.
* How setting big, hairy, audacious goals is crucial for achieving greatness, yet many entrepreneurs set goals that are too low or too high.
* John's goal in writing his book, iCompete, was to help others avoid the same mistakes he made and give back to the community by sharing his insights.
* How growth is an important ingredient of a company's culture, and that once a company stops growing, it's almost impossible to maintain a great culture.
* Culture is a critical factor in determining a company's success, and it should be treated as a balance sheet item.
* Entrepreneurs who aren't risk tolerant or self-starters often fail.
* The need to change in order to improve, and that learning is the only way to do so.
* The importance of core values and a winning attitude in business. 
* John’s concern about the growth of franchising, citing that too many successful mom-and-pop businesses are becoming franchisors without proper knowledge or expertise.

Thanks to John Hewitt for being on Business, Bourbon & Cigars. 

Connect with John on LinkedIn: https://www.linkedin.com/in/john-t-hewitt-9917b7149/ 

Learn more about John and Loyalty Brands: https://loyaltybrands.com/john-hewitt/ 

Get John’s book, iCompete: How My Extraordinary Strategy for Winning Can Be Yours: https://www.amazon.com/dp/1682610063 

BUSINESS, BOURBON & CIGARS
Be sure to subscribe so you don’t miss any episodes. 
* Apple Podcasts: https://apple.co/3SN2fHn 
* Spotify: https://open.spotify.com/show/74bfJL9J2fjevQEvi17ekU 
* YouTube: https://www.youtube.com/@MePlusUltraNetwork/podcasts 

* Business, Bourbon & Cigars is the preeminent resource for ambitious leaders who want a backstage pass to the top. Each episode, we sit down with ultra-successful executives and industry leaders who share their insider strategies for growth and success. And of course, we may even sip on some of the finest bourbon and light up our favorite cigars while we chat.

* Each week, we bring you in-depth interviews with high-level executives and industry leaders who have a proven track record and deep understanding of what it takes to grow a business. They’ll share their no-nonsense approach, the challenges they faced on their journey to the top, and the strategies that helped them overcome obstacles and forge their own path to ultra-success.

ME PLUS ULTRA 
* Transform your business and