Welcome to the Climbing To The Top podcast by me, Kim O'Rourke, where I’ll be sharing my marketing and astrological thoughts, ideas, strategies and tactics to help you, the ambitious coach, consultant or course creator, climb to the very top of your business. I am both a marketing strategist AND an astrologer and I can help you not only with the practical skills of communicating your truth and your message to those who need to hear it the most, but also I am here to help you harness and utilise the planetary energies so that you can work with the universe in your business and not against it.
Episode 57: Why *IS* Marketing Important For Your Business?
We all know we need marketing, right? But have you ever stopped to ask yourself why?
Marketing is a massive area and is often mixed up with sales (two entirely different disciplines), PR (different disciplines) or - cue me grimacing - advertising (that’s like saying the cart and the horse are the same thing).
The official definition of marketing is "Marketing is the management process responsible for identifying, anticipating and satisfying customer requirements profitably" (courtesy of the Chartered Institute of Marketing) and in today's episode I explore what this means to YOU and exactly WHY marketing is so very important for your business.
Hope you enjoy today's episode; thank you for listening :-)
Episode 56: What Do You Do When it's Not really Going According To Plan?
You've written your strategy and plan for the year, but four months in you decide it's not really working for you and it all feels far too much hard work, and then you get stuck in a "fug".
Know those times?
Yep, me too, and I've just come out of one.
They're not pleasant but on the bright side, I've experienced them before so know what to expect and today's show I'm chatting to you about my experience and the advice that I can give you for when you go through the same.
I'd love for you to share any advice, comments and thoughts you have in the Facebook group, so please pop along and comment at https://www.facebook.com/groups/marketingyourwaytosuccess (sometimes the link doesn't work as a live link so you may need to copy and paste this URL).
Episode 55: What Happens When You Don't Have A Marketing Plan
In Episode 52 I gave you my top five reasons why you NEED a marketing plan, but there are many 'things' that could happen if you DON'T have a marketing plan. In today's episode, then, I'm taking you through those 13 reasons.
And if you're listening to this before Thursday 22nd April 2021, 4pm BST, I mention my free webinar where I'll be teaching you the fundamentals of writing your marketing plan. It's called Three Steps To Planning Your Marketing and the registration link is: https://bit.ly/KRM_ThreeStepsWebinar
I've discovered recently that my links aren't showing up as live links on Apple Podcasts. Whilst I sought that out, I've put the raw link above so you can copy and paste into your browser. Hope to see you there (and do let me know you're one of my podcast listeners - I'd love to say hello!).
Episode 54: How To Get Started With Facebook And Instagram Advertising – Interview With Michael Hoffmann
I am thrilled to be bringing you this interview with Michael Hoffmann today who is taking us through how to get started at (or get better at) Facebook and Instagram advertising. If you haven’t looked at advertising on Facebook and Instagram before, or you’ve been considering it but don’t really know where to start, then this interview is for you.
Michael is the owner of the digital marketing agency Ascendus Digital Media, based in Halifax, Nova Scotia, Canada. We help health, wellness & fitness entrepreneurs design and execute paid advertising strategies online so they can scale their businesses and multiply their impact.
He’s also the host of the brand-new Launch into Freedompodcast, a show for all types of coaches who want to learn the strategies to develop attention for their offers, like coaching programs or courses, and create lasting freedom for themselves, their families and their audience.
Grab your free Magnetic Facebook™ Ads Framework from Michael here: https://go.launchintofreedom.co/magnet
Register for Michael’s free live training course on Facebook and Instagram advertising – starting Monday April 26th 2021 - here: https://go.launchintofreedom.co/livetraining
And you can find Michael’s podcast “Launch Into Freedom” here: https://podcasts.apple.com/podcast/launch-into-freedom/id1552745063
Episode 53: New Moon in Aries - 12th April 2021 - Insights For Entrepreneurs
Here are your insights for the New Moon in Aries on 12th April 2021 and the energies of that moon that you can utilise for your and your business. It's a fabulous moon for kicking off those new projects and starting a side hustle or additional income streams. Listen all the way through for all the details!
If you would like to watch the YouTube version, you can watch that here.
***NEW*** Astrological consultations and Astro-Marketing Coaching now available
You can find out about Astro-Marketing Coaching for Entrepreneurs here.
And details on Astrological Consultations can be found here.
If you would like to join me on Facebook, you can find my page here.
And my growing Facebook community here.
You can follow me here for Instagram.
Episode 52: Five Reasons Why You Need A Marketing Plan
You know that you need a marketing plan, but have you ever stopped to wonder why?
Although there are many reasons for having a marketing plan, in today's episode I run through the top five reasons why you need to have a marketing plan for your business.