E56: Temu to allow US local sellers from Mar 15, targeting Amazon?

In the past few weeks, a poster has been circulating in the seller community outlining Temu's local sellers service model, set to debut on March 15th in the U.S. and later in Europe But why did Temu decide to launch local sellers when it has been operating as a full consignment model since its launch? Is Temu trying to compete with Amazon in the US? Join us as in this episode where we delve into the motivations behind Temu’s decision to launch local sellers in the US, examining its impact on Temu’s operational efficiency, and if this puts them in direct competition with platforms like Amazon and TikTok Shop. Featured materials: Who is Temu, momentum Works Live Commerce Immersion to China, Momentum Works An analysis of Temu’s cross border supply chain & logistics (1/2), TheLowDown An analysis of Temu’s cross border supply chain & logistics (2/2), TheLowDown