36 min
Ep 3: Going For Woke - When is it too much or not enough? The Brandits
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- Business
In this episode of The Brandits, hosts Andrew Thomas and Colin Anderson debate the merits and demerits of the way big brands nowadays are embracing an increasingly ‘woke’ social justice agenda. In the process they discuss the following issues:
Why are brands going woke, and why is it such a train wreck so far?
Why social justice issues have become so important
Questions brands should ask themselves before championing a woke issue
Three handy tips to help brand owners become more values-oriented, without alienating their customers
For more read: https://www.equus-design.com/blog/going-for-woke-when-is-it-too-much-or-not-enough/
In this episode of The Brandits, hosts Andrew Thomas and Colin Anderson debate the merits and demerits of the way big brands nowadays are embracing an increasingly ‘woke’ social justice agenda. In the process they discuss the following issues:
Why are brands going woke, and why is it such a train wreck so far?
Why social justice issues have become so important
Questions brands should ask themselves before championing a woke issue
Three handy tips to help brand owners become more values-oriented, without alienating their customers
For more read: https://www.equus-design.com/blog/going-for-woke-when-is-it-too-much-or-not-enough/
36 min