Ep 4: The Evolution of The Customer Buying Process

In this episode of The Brandits, hosts Andrew Thomas and Colin Anderson map the evolution of the consumer buying process over the years and discuss:

• How consumers used to buy things before
• How radically different the buying process is now, in the digital age
• What brands did to influence consumers in the past
• How brands can influence consumers now
• Whether the retail space is dead, or just repurposed

For more read: https://www.equus-design.com/blog/the-evolution-of-the-buying-process-and-what-it-means-for-brands/