EP 8 | Social selling and personal branding A mindful career

In this week's episode, Joe and I talk about the following:

- What is social selling?

- How do you decide the most effective social media marketing channel?

- How is personal branding relevant in today’s job market?

- How should you acquire skills beyond your daily job?

- Why should you work backwards to understand your objective of using LinkedIn?

- What topics should you create on LinkedIn?



Joe Escobedo is the author of Asian Growth Stories. He has advised and trained over 12,000 executives from around the world, from countless Fortune 1000 brands, on building brands and growing revenue through digital. He has been a contributor for Forbes, Inc, HuffPost and other top-tier media. His articles have garnered over 1 million views. He is a digital marketing and social media marketing lecturer for the world’s top-ranked universities including ESSEC. He was awarded the “Most Influential Global Marketing Leader” at the World Marketing Congress in 2017 and rated as the #1 speaker at the 2018 ASEAN CMO conference.

Follow Joe on LinkedIn: https://www.linkedin.com/in/joe-escobedo/

You can find the book Asian Growth Stories on Amazon:

https://www.amazon.com/Asian-Growth-Stories-Business-Asia/dp/1798169622

https://www.amazon.com/Asian-Growth-Stories-Business-Asia-ebook/dp/B07QNDJFBX

You can find Joe's online courses: https://zillearn.com/learning/channel/02e2253635c0000000004000



You can follow Daniel (https://www.linkedin.com/in/danielykang/) on LinkedIn to get updated on future events.