27 min
Episode 47| Mad for Brand Names: Logomania Explained In the Vitrine
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- Arts
Episode 47: What is it about logos that we love? From Calvin Kleins to Chanel to Gucci, we dig beneath the surface of names and monograms to figure out why people shell out the big bucks to be branded, so to speak. From Dapper Dan’s pioneering sartorial ways to the rise of cult streetwear labels such as Supreme, we think about how logos can by turns be used for establishing one’s status to making an ironic statement. And we round up the dialogue with a look at the complexity and allure of the counterfeit brand-name goods market.
Episode 47: What is it about logos that we love? From Calvin Kleins to Chanel to Gucci, we dig beneath the surface of names and monograms to figure out why people shell out the big bucks to be branded, so to speak. From Dapper Dan’s pioneering sartorial ways to the rise of cult streetwear labels such as Supreme, we think about how logos can by turns be used for establishing one’s status to making an ironic statement. And we round up the dialogue with a look at the complexity and allure of the counterfeit brand-name goods market.
27 min