Former Pastor & VP Joshua Lee Henry on Becoming a Financial Copywriter (Instead of a College Professor‪)‬ Classroom to Copy by Tania Yeo

[00:00] Introducing one of my biggest mentors, Joshua Lee Henry, and how he’s been instrumental to my copywriting journey…
[02:37] Joshua shares how he always wanted to be a teacher, including how he became a mega-church pastor and his original plans to become a professor…
[12:28] The powerful story of Joshua promoting his services as a copywriter, door-to-door, after falling on hard times (this is one of the stories that kept me going when I thought I was gonna give up on copywriting)...
[17:47] His first few copywriting jobs, how he got started prospecting clients, PLUS what gave him the conviction to choose freelance copywriting over another full-time job…
[22:35] Joshua’s SECRET to accelerating his copywriting career faster than anything – and replacing his income from his full-time job…
[25:16] Why you can’t get good – or far – in copywriting just by reading books or watching YouTube videos…
[31:02] The surprising skill overlaps between being a pastor, teaching, and copywriting… and why a planning sermon is like writing a 45-minute VSL…
[39:02] “The biggest HOAX of my life”: Joshua’s honest (and controversial?) opinion on going to college, and the more VALUABLE skill he thinks we should be mastering instead…
[43:52] A day in Joshua’s life: his experience as a financial copywriter and copy chief at Banyan Hill, other projects he's working on, and the difference between being a copy chief and a copywriter…
[51:04] Joshua’s words of encouragement for those sitting on the fence and considering a career in copywriting.
You can connect with Joshua here:
LinkedIn
Website


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