44 episodes

From Poop to Gold is where entertainment meets marketing, where crazy ideas meet data-driven decisions, and where the story is first and everything else is second.

We team up with incredible guests from all walks of life, who’ve succeeded in taking poop and turning it into gold. We also have episodes where Benton and myself open up about our day-to-day industry work, providing insights and learnings about marketing and creativity. We’ll even dive into some of our own personal From Poop to Gold moments.

Our podcast is up at 6am Eastern Time every Tuesday. You can find From Poop to Gold on all your favorite podcast platforms. Be sure to leave us a stellar review and thanks for listening!

From Poop to Gold with Harmon Brothers Harmon Brothers

    • Management

From Poop to Gold is where entertainment meets marketing, where crazy ideas meet data-driven decisions, and where the story is first and everything else is second.

We team up with incredible guests from all walks of life, who’ve succeeded in taking poop and turning it into gold. We also have episodes where Benton and myself open up about our day-to-day industry work, providing insights and learnings about marketing and creativity. We’ll even dive into some of our own personal From Poop to Gold moments.

Our podcast is up at 6am Eastern Time every Tuesday. You can find From Poop to Gold on all your favorite podcast platforms. Be sure to leave us a stellar review and thanks for listening!

    Michael Stelzner: How to grow your marketing site, without marketing

    Michael Stelzner: How to grow your marketing site, without marketing

    On this week’s episode, Benton Crane talks with Michael Stelzner, CEO of Social Media Examiner and Social Media Marketing World. Michael shares how his company became popular and relevant without marketing messages, what he learned from his $300,000 mistake, and how Social Media Examiner stays nimble and on top of the game.


    00:49 Michael’s backstory and how Social Media Examiner started
    02:40 From online “events” to in-person events
    04:34 The poop: Michael’s $300,000 mistake
    11:38 Creating a “stopping list”
    14:16 Huge growth, without marketing
    16:31 Networking and bringing in experts



    You can find links for Social Media Examiner and all the other places to get in touch with Michael below.

    If you’re interested in learning more about Harmon Brothers go to harmonbrothers.com

    Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the next one.

    Find Michael Stelzner and Social Media Examiner here:

    https://youtube.com/socialmediaexaminer
    https://socialmediaexaminer.com
    https://www.socialmediaexaminer.com/smmworld/ (Social Media Marketing World)
    https://www.socialmediaexaminer.com/shows/ (Social Media Marketing Podcast)

    • 19 min
    Judi Fox: From Job Loss to LinkedIn Expert

    Judi Fox: From Job Loss to LinkedIn Expert

    On this week’s episode, Benton Crane chats with Judi Fox, LinkedIn expert and speaker. Benton and Judi talk about the progression of LinkedIn from a job-finding platform to a place to get your message heard, as well as human to human connections, who should be on LinkedIn, and how getting focused can cause your following to explode.


    00:55 Judi’s backstory: How a job loss led her to LinkedIn
    03:10 The evolution of LinkedIn, from stuffy corporate voice to real connection
    06:02 Who can benefit from being on LinkedIn?
    07:37 Case study: How can Benton improve his LinkedIn presence?
    11:09 Judi’s four years on only LinkedIn “experiment”
    15:46 Current projects
    17:16 One key takeaway for LinkedIn


    You can find links for all the places to get in touch with Judi below.

    If you like this episode, check out the others at harmonbrothers.com/podcast

    Follow Judi on LinkedIn (https://linkedin.com/judiwfox) or find her at the links below:

    https://judifox.com
    https://twitter.com/judi_fox
    https://www.facebook.com/TheJudiFox/
    https://www.youtube.com/channel/UCAq8Cl497hwkgq-QzZj1m0A

    • 19 min
    Danny Ruderman: Being the best, most authentic version of yourself

    Danny Ruderman: Being the best, most authentic version of yourself

    This week, Benton Crane sits down with Danny Ruderman, nationally-renowned College Admissions Coach and author of The Ultimate College Acceptance System. Benton and Danny chat about asking for what you want (and getting it), Danny’s experience coaching a student who went on to start Snapchat, and how the worst thing that happened to Danny in high school turned out to be the best thing that ever happened to him.


    00:52 Thoughts on the UCLA admissions scandal
    02:50 It’s not about getting into the best college
    05:01 Hollywood parents and expectations for kids
    08:15 If you don’t ask, you can’t get (plus the start of Snapchat)
    09:58 Internship at Yosemite
    10:47 From teaching to college admissions coach
    12:47 From poop to gold - the worst thing that happened in high school
    17:52 Advice for parents sending kids to college.

    You can find links for all the places to get in touch with Danny below.

    If you’re interested in learning more about Harmon Brothers, you can grab a copy of our book at harmonbrothersbook.com.

    Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the next one.

    Find Danny Ruderman on linkedin or here:

    https://dannyruderman.com
    https://twitter.com/dannyruderman
    https://www.instagram.com/dmruderman/

    • 19 min
    Shaun McKnight: From Cute Girl Hairstyles to Managing Six Brands

    Shaun McKnight: From Cute Girl Hairstyles to Managing Six Brands

    On today’s episode, Benton Crane sits down with Shaun McKnight, co-founder of “Cute Girl Hairstyles,” a YouTube Channel he started with his wife ten years ago. Shaun now runs six YouTube Channels, with 15.5 million subscribers and 2.6 billion total views. Benton and Shaun chat about being “older people” on YouTube, diversifying your business, and how a family crisis changed Shaun’s perspective.


    00:59 “Grandparent on YouTube” - how to create a brand that lasts
    02:42 Creating a product - Brooklyn&Bailey Mascara
    04:42 Six YouTube Channels?? and Mentoring Contributors
    05:59 Adoption and a medical crisis
    12:04 A YouTube-famous family + dealing with fans
    15:16 Teamwork and the family creative process
    17:51 Networking with peers and professionals
    19:50 Monetization advice on YouTube


    You can find links for all the places to get in touch with Shaun below.

    If you’re interested in learning more about Harmon Brothers, you can grab a copy of our book at harmonbrothersbook.com.

    Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the next one.

    Find Shaun McKnight and all the links we talked about here:

    https://twitter.com/shaunmcknight8
    https://www.instagram.com/mrshaunmcknight/
    https://www.linkedin.com/in/shaun-mcknight-30b50a5/
    https://www.youtube.com/user/CuteGirlsHairstyles
    https://brooklynandbaileyshop.com/products/lash-next-door-mascara

    • 23 min
    Scott Simson: From early business failures to successful CEO

    Scott Simson: From early business failures to successful CEO

    This week, Benton Crane talks with Scott Simson, CEO of Video Marketing World, a conference and online community that help business owners and marketers gain exposure and revenue with video. Scott and Benton discuss Scott’s early business failures, how to make the most of trials, and what it’s like to run a family YouTube channel, write books, and run a company.

    00:47 Background on Video Marketing World and Scott’s family YouTube channel
    02:16 Raising a family in the spotlight
    05:32 Early businesses and ‘Mega Movie Box’
    08:13 Lessons from failure, and the gold on the other side
    11:32 ‘The Fox and the Mountain’
    15:04 A positive outlook on trials
    17:54 Scott’s creative process
    20:27 “It’s not what you know, it’s who you know.”

    You can find links for all the places to get in touch with Scott below.

    If you like the content we produce and would like to work with the Harmon Brothers, contact us at Harmonbrothers.com.

    Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the next one.

    Find Scott Simson and Video Marketing World here:

    https://linkedin.com/in/scottsimson
    https://videomarketing.world/

    • 23 min
    Alex Bean: Creating new rules in the financial space

    Alex Bean: Creating new rules in the financial space

    This week Benton Crane sits down with Alex Bean, Co-Founder and Chief Business Officer at Divvy, the leading spend and expense management platform for business. Alex talks about how his son’s allowance led him to build a better payment platform, fueling your team’s passion to build something great together, getting cut from college football, and what happens when you’ve spent millions but feel like it’s about to blow up in your face.

    01:34 “Venmo can’t do what I want it to do.” The idea for Divvy.
    02:55 How Harmon Brothers uses Divvy
    05:48 Poop to Gold - Pushing through some MAJOR obstacles
    08:32 More Poop to Gold - College Football
    10:24 Innovation and building a passionate team
    13:14 Alex’s take on networking


    You can find links for Divvy’s website and all the other places to get in touch with Alex below.

    If you’re interested in learning more about Harmon Brothers, you can grab a copy of our book at harmonbrothersbook.com.

    Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the next one.

    Find Alex Bean and Divvy here:

    https://getdivvy.com
    https://facebook.com/divvypay
    https://www.linkedin.com/in/alexbean/

    • 20 min

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