Gerry Sakkas - When Work is Play at PlaySide Studios

Gerry Sakkas is the CEO of PlaySide Studios, the largest app and games company in Australia. This Big Friendly Giant, with his fear of sharks and flying, is running one of the most fascinating bootstrapped companies in Australia. In the past, I’ve spoken about how transformative not just gaming but also AR will be to the way we consume media and entertainment in the next two to three years. We see examples in everyday life from Fortnite to Pokemon Go, with a pair of Apple Glasses expected very soon. I believe Playside Studios is in the greatest position to take hold of this change in computing. Gerry’s humble attitude and work ethic are at odds with a tech industry always looking for superstars to dish out ‘hustle porn’. In Gerry, you won't find a promoter, but an individual who leads by example - backed up by his partner in crime, Suzie. This was a great episode where we covered: * Principles, work ethic & family * Early years of business & how he got into gaming * The influence of his wife Suzie Sakkas * PlaySide Studios & its business model * How AR, AR glasses & Apple will change computing * Keep It Cleaner, and the Banta app * Lessons learned from marketing genius’ Steph Claire Smith & Laura Henshaw