Episode 19: Susannah Jaffer on sustainable fashion, content and community Good Business

Susannah Jaffer is the founder of ZERRIN, a sustainable fashion platform that helps curate emerging brands for the Asian market. In this episode, Chris talks to Susannah about her personal sustainability journey and the evolution of ZERRIN.
In this conversation, we learnt...How ZERRIN was founded (03:14 - 06:31) Susannah’s personal sustainability journey (06:38 - 14:55) Why getting branding support early on was important (14:57 - 17:09) Why folk are still buying from fast fashion brands like Shein despite growing awareness about the impact of fashion on the environment (18:12 - 23:24) How the different pillars of ZERRIN - the ecommerce platform, media page and studio evolved (24:31 - 29:21) The key challenges faced by Susannah (29:40 - 35:12)How she became a LinkedIn Top Voice (35:58- 38:44) ZERRIN current pop-up: Rethink, Refresh, Reset (44:29 - 46:53) 
Connect with us!Follow Good Business Podcast on InstagramEmail us at podcast@thelaunchpad.group
And don't forget to rate, review and share!