31 min
How Australia's leading pharmacy chain manages CX Customer Experience Leaders
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- Marketing
Jeff Sells is the Executive General Manager of Retail Pharmacy for Sigma Healthcare, a leading network of independent and franchised pharmacies and healthcare providers across Australia. In this episode, Jeff unpacks how Sigma Healthcare manages their brands across two main value propositions: price/range and service/value; and how they navigate running a B2B organisation while still emphasising their B2C side. He also discusses the impacts of the pandemic on the pharmacy industry.
Connect with us:
Michael Momsen on LinkedIn
This show is produced in collaboration with Wavelength Creative. Visit wavelengthcreative.com for more information.
Jeff Sells is the Executive General Manager of Retail Pharmacy for Sigma Healthcare, a leading network of independent and franchised pharmacies and healthcare providers across Australia. In this episode, Jeff unpacks how Sigma Healthcare manages their brands across two main value propositions: price/range and service/value; and how they navigate running a B2B organisation while still emphasising their B2C side. He also discusses the impacts of the pandemic on the pharmacy industry.
Connect with us:
Michael Momsen on LinkedIn
This show is produced in collaboration with Wavelength Creative. Visit wavelengthcreative.com for more information.
31 min