Dan Gingiss has led marketing teams in nearly every marketing channel — from direct mail to email to social media for over 20 years.
He also served in multiple customer service and customer experience leadership roles. Dan combines his professional experience at brands like Discover, McDonald’s, and Humana with tons of real-life examples from B2C and B2B companies of all sizes to recommend actionable, profitable CX solutions.
Dan speaks from his experiences of life “in the trenches” at a company he has worked for. He understands those dynamics and challenges and provides unique credibility, including leading a team that won the J.D. Power Award for Customer Satisfaction.
In this episode, he shares how we can create a digital customer experience strategy to drive growth predictably. Insights he shares include:
Why is spending your marketing budget on attracting new customers wrongIs creating a remarkable customer experience the best sales and marketing strategyWhy Dan decided to write the book - Experience MakerDigital customer experience vs. customer experienceManaging the digital customer experienceWhat is the WISER framework and why use itCommon misconceptions about digital customer experienceDo remarkable customer experiences need to be expensiveHow content can impact the creation of remarkable digital customer experiencesand much much more....