52 min

How to create customer value via systems of intelligence that drives growth Predictable B2B Success

    • Marketing

Mike Adams is a 3x founder and CEO of Grain.co. Grain, a communication platform for teams to turn every daily video call into shared team knowledge.


He has over 10 years of experience building skills to job education software programs like Degreed, Hack Reactor, and MissionU. He is a pioneer of fully immersive cohort-based education.


Through Grain, Adam is on a mission to help teams to share more understanding with each other and the people they work together to serve.


In this episode, Mike shares how we can create customer value via systems of intelligence that drive growth. Insights he shares include:


Why Mike is trying to build a category with GrainHow do systems of intelligence create predictable business growthCustomer value: what it means with examplesHow to create customer valueWhat are forms of customer valueHow do you add value to a serviceWhat can destroy value for a customerHow can we add value to our productWhat strategies can you apply in order to create customer valueWhy businesses don't believe that recording every conversation is worth the riskDoesn't recording all conversations create clutter and add to the noiseHow to create customer value by recording every conversationand much much more ...

Mike Adams is a 3x founder and CEO of Grain.co. Grain, a communication platform for teams to turn every daily video call into shared team knowledge.


He has over 10 years of experience building skills to job education software programs like Degreed, Hack Reactor, and MissionU. He is a pioneer of fully immersive cohort-based education.


Through Grain, Adam is on a mission to help teams to share more understanding with each other and the people they work together to serve.


In this episode, Mike shares how we can create customer value via systems of intelligence that drive growth. Insights he shares include:


Why Mike is trying to build a category with GrainHow do systems of intelligence create predictable business growthCustomer value: what it means with examplesHow to create customer valueWhat are forms of customer valueHow do you add value to a serviceWhat can destroy value for a customerHow can we add value to our productWhat strategies can you apply in order to create customer valueWhy businesses don't believe that recording every conversation is worth the riskDoesn't recording all conversations create clutter and add to the noiseHow to create customer value by recording every conversationand much much more ...

52 min