In this episode, we have Prantik Mazumdar with us. Prantik is the Managing Director at Dentsu Aegis Network Singapore & ex-Managing Partner at Happy Marketer, A Merkle Company. We spoke about a lot of interesting ways to elevate & expand the conversation of Marketing with the use of technology, including -
🔼 Using data for more efficient & personalised creatives
🔼 Making data-backed decisions with effective measurement & Attribution
🔼 Predictive Analytics for making Digital Marketing cost-efficient
🔼 Using tech for better storytelling
🔼 Deciding how much to spend on Marketing
🔼 Becoming a better Marketer in the New Age of Marketing
🔼 How to balance work & life (despite leading a busy life) Each of the above points has been explained with examples & case studies.
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