72 episodes
Marketing Connected Marketing Interactive
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- Business
Marketing Connected is your weekly low-down on the inspiring stories across Southeast Asia's marketing, advertising, and media industry.Visit our website at www.marketing-interactive.com for the latest updates in the marketing and advertising industry.
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Content360 convos: Tackling ad dollar wastage in content marketing
In today’s world where budgets and purse strings are being tightened, marketers can no longer waste their marketing budgets. Media veteran Phin Wong, who currently heads content marketing and lifestyle media at SPH, debunks some of the myths around content marketing. He will also be speaking live at Content360 Singapore. Check out the agenda here: https://conferences.marketing-interactive.com/content360-sg/
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Yung Raja: 'The demand for authenticity is in my craft of rap'
Last July, Singaporean hip hop artist and rapper Yung Raja received a shoutout from American TV show host Jimmy Fallon in the “Do Not Play” segment of The Tonight Show. Fallon usually roasts songs in that segment and he happened to play a snippet of Raja’s single “Mami”, which was released last March.
As a result, Yung Raja's stream numbers jumped nearly 4,000 overnight to more than 583k. His MV views also jumped by more than 11,000 to 170k overnight. What did it feel like to be roasted by Fallon?
In this episode, Yung Raja also shares the importance of authenticity in hip-hop and content creation.
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How will NFTs supercharge the creator and influencer marketing space?
NFTs can be seen as a game changer for creators, allowing them to now reach out directly to their loyal fans as well as a wider global audience. So how will NFT transform the creator and influencer marketing landscape?
Hear from Jeffrey Hau, co-founder and director of PRIZM Group Hong Kong; Avery Akkineni, president of Vayner3; Shannon Dix, CMO of Virtually Human; and Robby Yung, CEO of Animoca Brands on this matter.
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So, your brand already has NFTs. What's next?
NFTs are all the rage these days. UK-based consultancy Juniper Research said the number of NFT transactions globally will grow from 24 million in 2022 to 40 million by 2027. Brands that have yet to enter this space would definitely find it exciting.
But what about those that have already made the daring leap into NFTs? What’s next for brands that have entered the scene? Leaders from Animoca Brands, Vayner3 and Virtually Human give us the low down!
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What went on behind Malaysia Airlines' new safety video?
Malaysia Airlines put a twist to its in-flight safety video earlier this year by turning it into a star-studded musical. While some consumers praised it for its creativity, others found the seven-minute video too long and distracting. Nonetheless, the airline is proud to have produced something different and eye catching.
Group chief marketing and customer experience officer, Lau Yin May, shares what went into the creation of the new video and what makes for good marketing these days.
Malaysia Airlines launches new in-flight safety video: https://www.marketing-interactive.com/malaysia-airlines-new-in-flight-safety-video
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In Conversation with WSJ’s The Trust: The power of going beyond words
Brands these days are under scrutiny to produce timely and engaging content, especially when everyone is fighting for a piece of the consumers’ attention. Beyond just jumping on trending social media platforms, brands need to really think about the type of content they produce and how it can fulfil consumers’ needs and wants.
Aisha Speirs, creative director and executive editor, APAC, The Trust, WSJ Barron’s Group, shares how her team helps brands figure out the best ways to engage their audiences, and the types of content that works for consumers.
To learn more about The Trust, visit: https://thetrust.wsjbarrons.com/