Marketing O'Clock is the premier digital marketing podcast, covering all things SEO, PPC, and social media marketing. Every Friday the Cypress North team dives deep into the latest online marketing news, studies, trends, and updates and examines how they will impact your real-life KPI's. Join us for actionable digital marketing tips and strategies to employ in your campaigns along with discussions (and sometimes rants) about what works, what doesn't, and what has us shaking our heads this week. Don't miss Marketing Oclock each and every Friday.
Marketing O'Talk: Video Ads & Facebook Campaign Import Coming to Microsoft Audience Network
John Lee from Microsoft Advertising announces exciting new features coming to the Microsoft Audience Network including video ads, Facebook campaign import, and more! We are joined by John and agency experts to break down what you need to know and opportunities for Microsoft Advertising.
5 Stars for Google's New Algo Update: The Product Review Update
In this week’s episode, the team gives 5 stars for Google’s recently announced product review algorithm update. Plus, Google has more anti-trust issues thanks to their accidentally leaked project Bernanke and Google Ads launches new automated features that you’ll want to opt-out of.
Express Yourself (& Your Search Data): RegEx Arrives in Google Search Console
Regex data filtering comes to Search Console, Microsoft Ads is feeling like the MAN as it debuts a fistful of features, and we weigh in on a conversation over platforms, algorithms, and the users who shape them.
You, You, You “Auto” Know About Microsoft Advertising’s New Features
Microsoft Advertising launches auto-applied ad suggestions and a new ad unit to help drive sales. Plus, create now and post later with Instagram Story drafts and Google Ads clarifies their first-party data requirements.
Talkin' 'Bout My Lead Generation: Tips, Tricks & Tactics For Lead Gen Ads
In this month’s episode of Marketing O’Talk, Greg Finn sits down with an all-star cast of lead generation experts to discuss their experience with lead generation ads, along with their best practices to make their efforts count:
Michelle Morgan, Director of client services at Clix Marketing, co-founder of Paid Media Pros
Joe Martinez, PPC Legend, notable marketing writer and speaker, co-founder of Paid Media Pros
Mark T Saltarelli, Digital Marketing Manager at Cypress North (& Marketing O'Clock regular)
Zero Clicks, Lots 0' Drama: A Look at New SERP Data
Building a community on Facebook turns out to be a recipe for disaster for the New York Times, Twitter addresses widespread user complaints (though not the one you’re thinking of), and things get inten(t)se over zero-click search data.