Packaging Unboxd with Evelio Mattos Packaging Podcasts

Julian Brown, the founder of Nature Jab, is an innovator and environmental enthusiast who has developed a unique microwave pyrolysis reactor that converts plastic waste into different types of fuels such as gasoline, diesel, and jet fuel. A welder by training, Brown began his journey with a simple Google search during his high school years and has since advanced to building complex machinery designed to tackle the plastic waste problem. His work has garnered significant attention on social media platforms for its potential environmental impact and focus on sustainability.

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Episode Summary:
In this riveting episode, Evelio Mattos converses with Julian Brown, an ingenious inventor challenging the status quo of plastic waste management. Through the lens of Brown's groundbreaking creation, the microwave pyrolysis reactor, listeners are offered a paradigm shift in how we can transform waste into energy. Brown's passion for environmental sustainability echoes throughout the conversation, as he shares insights about the technology that could potentially revolutionize the way we address plastic pollution.
From the outset, Brown details his creative process, unveiling the evolution of his microwave pyrolysis reactor from inception to its current state. He elucidates on the technical aspects of pyrolysis, microwave heating, and the chemical processes in play as plastics are converted into valuable fuels. Revealing both the triumphs and tribulations, Brown provides a candid narrative of the challenges he has faced, including explosive experiments and the intricate electrical work involved in crafting such devices.

Key Takeaways:
Microwave Pyrolysis: Julian Brown developed a microwave pyrolysis reactor that efficiently converts plastic waste into usable fuels, highlighting a novel approach to recycling.

Energy Transformation: The process is energy-positive, producing more energy in the fuel output than is used to power the machine itself, promising a sustainable solution.


Scalability Potential: The conversation touches on Brown's vision of scaling up his prototype to industrial levels, aiming to combat ocean plastic pollution globally.

Public Support and Crowdfunding: Capturing the interest of online audiences, Brown's machine has been funded by the community, emphasizing the power of collective environmental action.

Notable Quotes:
"Microwaves, they heat really quickly. They heat from the inside out… They're very efficient. One of the most efficient forms of cooking." - Julian Brown on choosing microwave heating for his reactor.

"Polycyclic aromatic hydrocarbons and heterocyclic carbon rings… They're longer chains, are heavier fractions, so they're always in the liquid product." - Julian Brown on how toxins are managed in the pyrolysis process.

"I truly believe that it's a crime that this technology is so well researched in science and it's been around for so long, and yet people are hearing about it for the first time through me." - Julian Brown on the need for greater awareness of pyrolysis technology.

"Mark five, my idea and my goal for that machine is going to be something similar… The first plant that will prove this technology's viability on an industrial, semi-industrial scale." - Julian Brown on his aspirations for the future of microwave pyrolysis reactors.

"The machine is only going to cost about a million dollars. So in theory, if I can make enough viral videos, I could just have the machine once again crowdfunded." - Julian Brown on funding the next phase of his project through the power of virality.

Resources:
Julian Brown's Social Media: Nature Jab

Evelio Mattos on LinkedIn:


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About the Guest(s):

In this episode of "Packaging Today," we welcomed esteemed guests Emilio Montos, Adam Peel, and Corey Connors. These professionals bring a wealth of knowledge from the packaging industry. Emilio Montos is an established figure in the landscape of packaging, with a background rich in innovation and sustainability. Adam Peel, known for his strategic insights, contributes to the conversation with his expertise in marketing and branding within the sector. Corey Connors rounds out the trio with his focus on packaging trends and best practices, sharing valuable perspectives gained from years of experience.

In this lively episode of "Packaging Today," the hosts dive deep into the complex world of packaging. With engaging banter and thought-provoking discussions, they tackle topics like reusable packaging, sustainability, and the economic realities of the industry. The conversation kicks off with a candid reflection on personal anecdotes and ventures into the challenges and potential of implementing reusable packaging systems in businesses.

The debate reveals the hard truths about the cost-effectiveness and practicality of reusable packaging. They discuss various industry attempts, from high-end grocery stores to fast-food giants, illuminating the numerous hurdles - from health code regulations to consumer behavior - companies face when transitioning to greener models. The conversation also touches on data management, tariffs, and legislation, making it a must-listen for packaging professionals and enthusiasts alike.


Reusable packaging presents economic and practical challenges for businesses attempting to implement sustainable practices.
The importance of standardization in reusable packaging systems and the role of legislation in impacting industry trends.
How consumer behavior and expectations affect the adoption and success of reusable packaging initiatives.
The discussion about data management in the packaging industry underscores the need for brands to have more control over their packaging data.
Concerns around health and safety regulations can hinder the adoption of reusable packaging formats in certain sectors, like the food industry.


"Legislation is definitely key, but it's also part of the issue. For example, if you're buying paper bags for the US, if you're importing them from anywhere around the planet…"
"If we're not delivering great packaging to stores, it's not competing, it's not selling products, and I'm not paying my mortgage."
"You have 168 hours every single week. You're awake for right around 115 of those hours…and you have 70 hours outside of work to do incredible stuff."
"We gotta make stuff that makes, that helps people make money. It's pretty trash that helps people sell products and be profitable."
"There's so much stuff that is like, there are some pretty low-hanging fruits that exist out there."

No specific resources, social media handles, URLs, or external references were mentioned explicitly during the content of this transcript.

Tune in to this episode of "Packaging Today" for an insightful discourse on the realities and obstacles of sustainable packaging. The seasoned panel provides nuanced perspectives that are sure to enlighten both established industry veterans and novice enthusiasts. Stay connected for more episodes that promise to delve into the innovations and quandaries of the packaging world.




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In this lively episode of "Packaging Today," hosts Evelio Mattos, Adam Peek, and Cory Connors engage in a frank and humorous discussion about the realities and misconceptions in the packaging industry. From personal anecdotes to tough industry critiques, the episode traverses various aspects of packaging, including recyclability, materials, and the swift pace of social media marketing.

The conversation kicks off with a debate on whether any packaging material can be considered 100% recyclable, with Peek ardently challenging the often misused marketing term "infinitely recyclable." The trio addresses the complexities of recycling and its dependability on consumer behavior and recycling infrastructure. Peek's exchange on LinkedIn with a CEO critiquing his views on recyclability leads to a broader examination of industry marketing practices and the importance of transparency with consumers.




No packaging material is 100% recyclable 100% of the time, and terms like "infinitely recyclable" are often misleading within marketing contexts.


Consumer education and ease of recycling are critical factors in improving recycling rates, even more so than the recyclability of the packaging itself.


There exists a notable inflexibility and reluctance in parts of the industry to embrace newer marketing strategies, including agile responses in social media.


Brand engagement on social media can lead to significant marketing opportunities if a company is quick to harness momentous events, as shown by Nike's example.


Packaging professionals should strive to stay informed and adaptable to the evolving landscape of consumer interaction and technology advancements.




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Learn more at https://www.sonderegger.ch

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Connect with our host:

Evelio Mattos: https://www.linkedin.com/in/eveliomattos/


This conversation is an exploration of the craftsmanship behind extraordinary packaging designs and structures that are changing the face of the industry. In this enthralling episode, listeners have the unique opportunity to uncover the world of precision and innovation with Dimitri and Bruno Sonderegger from Sonderegger AG. The Sondereggers challenge conventional design and structure norms, intriguing the audience with tales of laser engraving, micro embossing, and foiling.

The episode unveils the history of their company, starting from the manufacture of x-ray envelopes to progressing into a niche market of high-quality print products. The dynamic duo emphasizes their philosophy of pushing past perceived limits to discover new possibilities in design and function. The artistry within their work is apparent through descriptions of their precise embossing techniques and their bold approach to experimenting with printing on unconventional materials. Their narrative is one of creativity, risk-taking, and relentless pursuit of the exceptional.

Key Takeaways:

* Sonderegger AG specializes in creating unique and high-quality print products, often employing advanced techniques like laser engraving, micro embossing, and hot foil stamping.
* The company prides itself on pushing the limits of print and packaging design to discover what's possible and regularly goes beyond traditional boundaries to establish new standards.
* Technological innovation is at the heart of Sonderegger AG, as they explore and combine traditional machinery with cutting-edge processes for groundbreaking results.
* They have a history rooted in family tradition while being future-focused, translating into a rich understanding of the craft and its potential evolution.
* Sonderegger AG values experimentation and collaboration with clients and designers, seeking out those willing to take risks to create unique and memorable


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Discover professional packaging design insights from seasoned designer Uwe Melichar, specializing in sustainable packaging solutions. With decades of experience, Uwe navigates the intersection of graphic and product design, advocating for eco-friendly practices globally

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Episode Highlights:

Join Uwe Melichar and Evelio Mattos as they delve into sustainable packaging, debunking myths and exploring industry trends. Gain valuable insights into the complexities of designing for sustainability, including the limitations of 'paperization' and the importance of holistic approaches.

Key Insights
* Effective sustainable packaging involves more than material substitution; it requires understanding the entire lifecycle and environmental impact.
* Consumer education is crucial for making informed decisions about sustainable packaging choices.
* While 'paperization' is trending, it may not always be the most sustainable option for all applications.
* Reusable packaging systems, as seen in Europe for glass bottles, offer significant waste reduction benefits.
* The future of packaging leans towards designs that are reusable or recyclable, driving innovation in materials and waste reduction.

Connect with our guest:
Uwe Melichar: https://www.linkedin.com/in/uwe-melichar-b4ba781/

Connect with our host:
Evelio Mattos: https://www.linkedin.com/in/eveliomattos/


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Adrian Viesca is an expert and influential figure in the beverage industry, with a focus on traditional Mexican mixers. As an enthusiastic representative of Miche Mix, Adrian brings a wealth of knowledge and experience from Monterrey, Mexico. With a commitment to preserving and sharing the authentic taste of Mexico, he has been instrumental in introducing the Michelada mixer to the U.S. market. His company is revered for being the trailblazer in bottling Michelada in Mexico, expanding its reach and popularity.

Get your own Miche Mix here:
https://michemix.com

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Episode Summary:

In this flavorful episode of the podcast, Adrian Viesca from Miche Mix takes us on a tasteful journey through the essence of Mexican culture embodied in the Michelada mixer – a product that has remained a staple in Mexican beverages and is now poised to stir up the American market. As we delve into the intricate process behind the Michelada mixer's rebranding and its significance to Mexican identity, Adrian offers insights into the philosophy of celebration and festivity that the drink represents.

Adrian furnishes us with a tantalizing peek into the history and methodology behind creating Miche Mix's Michelada mixer. He emphasizes the uniqueness of the Michelada cocktail, which stands as Mexico's number one cocktail and introduces it as the "next margarita" poised for explosive popularity in the U.S. This episode not only serves a rich blend of cultural anecdotes but also provides pointers on how to prepare and personalize your Michelada experience with ease, signifying the brand's expansion from a local favorite to an international sensation.

Key Takeaways:

* Michelada is a beer-based cocktail, recognized as the number one cocktail in Mexico, traditionally consisting of beer, lime, seasoning, and chili, rather than a tomato base.
* Miche Mix has recently undergone a rebranding effort to cater to the U.S. market while still preserving its Mexican heritage and authenticity.
* The brand's packaging is designed to reflect traditional Mexican culture, using pictures of walls ("rotulos") from Mexico and textured labeling to give consumers a feel of bringing something from a Mexican home to theirs.
* The Michelada mixer from Miche Mix is entering the U.S. market with a premium glass bottle format, appealing to consumers looking for high-quality and convenience.
* An introduction of single-serve sachets is in the cards for new customers to have an easy entry point to try the Michelada mixer.


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