192 episodes

The predictable B2B success podcast is all about helping business owners, marketing and sales executives achieve predictable growth by expanding their influence and sales through empathetic content and conversations.


Each episode features an interview with a founder, sales or marketing executive or thought leader in the B2B space discussing topics like marketing strategy, sales strategy, strategic partnerships, customer success, customer experience, people experience, hiring, social media, content creation and marketing, podcasting, video marketing, influencer marketing, agile marketing and much more. 


We might be bringing on well known authors or hosts of popular podcasts but most importantly you’ll hear from those who have hands on experience in creating predictable B2B success. Through each episode, we’ll be helping you explore the best ways to create predictable B2B success in your business through empathetic content and conversations.


If you have any suggestions for future episodes, or feedback on the podcast, get in touch via twitter at @vpkoshy or through the website at https://www.sproutworth.com

Predictable B2B Success Sproutworth

    • Business

The predictable B2B success podcast is all about helping business owners, marketing and sales executives achieve predictable growth by expanding their influence and sales through empathetic content and conversations.


Each episode features an interview with a founder, sales or marketing executive or thought leader in the B2B space discussing topics like marketing strategy, sales strategy, strategic partnerships, customer success, customer experience, people experience, hiring, social media, content creation and marketing, podcasting, video marketing, influencer marketing, agile marketing and much more. 


We might be bringing on well known authors or hosts of popular podcasts but most importantly you’ll hear from those who have hands on experience in creating predictable B2B success. Through each episode, we’ll be helping you explore the best ways to create predictable B2B success in your business through empathetic content and conversations.


If you have any suggestions for future episodes, or feedback on the podcast, get in touch via twitter at @vpkoshy or through the website at https://www.sproutworth.com

    How to create a digital customer experience strategy to drive growth

    How to create a digital customer experience strategy to drive growth

    Dan Gingiss has led marketing teams in nearly every marketing channel — from direct mail to email to social media for over 20 years.


    He also served in multiple customer service and customer experience leadership roles. Dan combines his professional experience at brands like Discover, McDonald’s, and Humana with tons of real-life examples from B2C and B2B companies of all sizes to recommend actionable, profitable CX solutions.


    Dan speaks from his experiences of life “in the trenches” at a company he has worked for. He understands those dynamics and challenges and provides unique credibility, including leading a team that won the J.D. Power Award for Customer Satisfaction.


    In this episode, he shares how we can create a digital customer experience strategy to drive growth predictably. Insights he shares include:


    Why is spending your marketing budget on attracting new customers wrongIs creating a remarkable customer experience the best sales and marketing strategyWhy Dan decided to write the book - Experience MakerDigital customer experience vs. customer experienceManaging the digital customer experienceWhat is the WISER framework and why use itCommon misconceptions about digital customer experienceDo remarkable customer experiences need to be expensiveHow content can impact the creation of remarkable digital customer experiencesand much much more....

    • 51 min
    How to build customer trust and loyalty to drive business growth

    How to build customer trust and loyalty to drive business growth

    Shep Hyken, CSP, CPAE is the CAO (Chief Amazement Officer) of Shepard Presentations. As a customer service and experience expert and keynote speaker, Shep works with companies that want to build loyal relationships with their customers and employees. His focus is on delivering amazing customer service, customer engagement, managing the customer experience, and creating customer loyalty.


    He is also a hall of fame speaker (National Speakers Association) and a New York Times and Wall Street Journal best-selling author.


    In this episode, Shep shares how we can build customer trust and loyalty to drive business growth. Insights he shares include:


    Do culture and branding need to be reflective of a companies customer loyalty ethosHow do we transition companies that have customer loyalty programs that are more of a sales gimmick to something that is meaningfulLesson learned from the biggest customer service/loyalty turn around example you know aboutMetrics to use as we build customer trust and loyaltyIs the best measure of customer loyalty word of mouth referralsCustomer service only exists because we have broken processes that need fixing - true or falseAre we better off with just having customer success insteadHow do we get customers involved in building loyalty beyond discounts and points so that they feel a sense of ownershipPeople tend to seek out 5-star reviews should we really do the sameAre review sites the best place to raise our social proof or are we letting other forums and organizations determine our social proofand much much more ...

    • 36 min
    How to create brand development strategies for growth driven B2B marketing Part 2

    How to create brand development strategies for growth driven B2B marketing Part 2

    Julius Geis is the founder of ‘Āina, a strategy office that won the 2020 iF Design Award. He is an identity expert who has created brand strategies for over 40 companies. He is the creator of Identity Built Branding™, a new branding process that builds brands from the inside out, guides companies to happiness, and connects people with people.  


    In this episode, Julius shares even more insights into how successful companies go about creating brand development strategies for growth-driven B2B marketing. Insights he shares include:


    The mistakes businesses make with building their brand identityHow Julius finds clients given the intangible nature of his businessWhat has been a driving force in creating predictable business growth for JuliusWhat sort of stories should we ensure everyone in the organization knowsWhat sort of stories should we ensure everyone outside of the organization knowsHow should we relate the relationships and brand identity with visual components that most people tend to associate with brandingIs there a correlation between identity branding and community buildingand much much more....

    • 36 min
    How to create brand development strategies for growth driven B2B marketing Part 1

    How to create brand development strategies for growth driven B2B marketing Part 1

    Julius Geis is the founder of ‘Āina, a strategy office that won the 2020 iF Design Award. He is an identity expert who has created brand strategies for over 40 companies. He is the creator of Identity Built Branding™, a new branding process that builds brands from the inside out, guides companies to happiness, and connects people with people.  


    In this episode, Julius shares his insights into how successful companies go about creating brand development strategies for growth-driven B2B marketing. Insights he shares include:


    How best to define brandingWhat are branding identity and brand development strategies and why use themHow Julius facilitates a mind shift to occur with companies he works withIs branding identity creation also an exercise in developing empathyHow to deliver brand development strategies that create a meaningful experience that also match client expectationsHow brand development strategies can build an emotional connection that compels customers to want to repeat the experience.The impact of branding identity on companiesand much much more....

    • 56 min
    How to build an amazing webinar funnel from scratch that drives revenue growth

    How to build an amazing webinar funnel from scratch that drives revenue growth

    Elias Zepeda is the founder and CEO of Need Clients Now, a national marketing agency in the United States specializing in customer acquisition. Elias and his team have been helping businesses scale their revenue by building high-converting sales funnels for their business.


    In this episode, Elias shares why he recommends most B2B companies to use webinar funnels and how to build an amazing webinar funnel from scratch that drives revenue growth. Insights he shares include:


    What is a webinar funnel


    Why B2B and SaaS companies should use a webinar funnel


    How to build a high converting webinar funnel landing page


    The post-sign up process for a webinar funnel


    What to keep in mind for pre-event marketing


    What to keep in mind for post-event follow up 


    Webinar sales funnel - tools & tips


    The next step after building your webinar sales funnel


    The place for paid advertising in building out a webinar funnel


    and much much more ...

    • 46 min
    How to create customer value via systems of intelligence that drives growth

    How to create customer value via systems of intelligence that drives growth

    Mike Adams is a 3x founder and CEO of Grain.co. Grain, a communication platform for teams to turn every daily video call into shared team knowledge.


    He has over 10 years of experience building skills to job education software programs like Degreed, Hack Reactor, and MissionU. He is a pioneer of fully immersive cohort-based education.


    Through Grain, Adam is on a mission to help teams to share more understanding with each other and the people they work together to serve.


    In this episode, Mike shares how we can create customer value via systems of intelligence that drive growth. Insights he shares include:


    Why Mike is trying to build a category with GrainHow do systems of intelligence create predictable business growthCustomer value: what it means with examplesHow to create customer valueWhat are forms of customer valueHow do you add value to a serviceWhat can destroy value for a customerHow can we add value to our productWhat strategies can you apply in order to create customer valueWhy businesses don't believe that recording every conversation is worth the riskDoesn't recording all conversations create clutter and add to the noiseHow to create customer value by recording every conversationand much much more ...

    • 52 min

Top Podcasts In Business