Progressing Lives through Communicating your Employer Brand - with Felicity Wingrove The Progressing Lives Everywhere Podcast

Why should businesses and business leaders even be interested in thinking about the language they use?
In this episode of The Progressing Lives Everywhere Podcast, we’re joined by Felicity Wingrove, Founder and Managing Director of Zen Communications to discuss precisely this.
 
Felicity's go-to inspirational quote is "the world is changed by your example, and not your opinion" - and this is certainly reflected in the actionable advice and practical steps she provides in this episode.
 
Felicity explores the logistics and importance of communicating your employer brand, why language is fundamental to the concept of progression, how her clients have reaped the rewards of good communication plus why she took the bold decision to abolish the working day within her business, and the incredible impact it has had.
 
Hosted by Natasha Crump, Strategic Programmes Board Advisor, Global Diversity and Inclusion Lead, and Co-Founder of AB ASCEND at Amoria Bond, this instalment is a must-listen for leaders and managers in any field looking to up their communication game and see the business benefit.
 
Timestamped guide:
02:25 - Where does your passion and drive come from?
03:29 - Why did you decide to set up Zen Communications?
04:19 - Is there a responsibility associated with the use of language?
05:19 - What's your go-to inspirational quote?
06:02 - Tell us more about your decision to abolish the working day?
07:56 - How have you seen this impact your employees mental health?
09:53 - Who is your progression inspiration?
10:55 - Why is language so fundamentally significant to progression? And why should businesses and business leaders even be interested in thinking about the language they use?
12:42 - How have you/your clients used language to attract and retain more diverse talent in their organisations?
19:02 - What advise would you give to any leaders and managers when they have to deliver difficult messages?
22:34 - In your opinion, what are the most impactful and important ingredients in communicating effectively? The tricks of the trade to help us get it right?
26:07 - Are there any kind of tools or books or resources that you would recommend?
27:39 - How the words you choose and the way you deliver them can impact somebody's equity of opportunity
31:15 - Can you talk about what you think businesses and leaders can expect to be seeing in terms of brand reputation and talent strategy trends?
 
 
Resources mentioned - 
Dr Robert Cialdini; Book on Persuasion - https://www.amazon.co.uk/Influence-Psychology-Robert-Cialdini-PhD/dp/006124189X
Dr Robert Cialdini; Book on Presuasion - https://www.amazon.co.uk/Pre-Suasion-Revolutionary-Way-Influence-Persuade/dp/150115205X/ref=sr_1_10?dchild=1&qid=1606988871&refinements=p_27%3ARobert+B+Cialdini+PhD&s=books&sr=1-10&text=Robert+B+Cialdini+PhD
You can also watch some of his talks here:
- https://www.influenceatwork.com/principles-of-persuasion/
- https://www.youtube.com/watch?v=e57X7GCFafo 
- https://www.influenceatwork.com/robert-cialdini-videos/
 
Satir Hand Gestures Videos
- https://www.youtube.com/watch?v=ow_EQxLcnYo
- https://www.youtube.com/watch?v=vfkWnQNWCRE
 
 
Connect with your host, Natasha Crump, on LinkedIn.
Find your guest, Felicity Wingrove, on LinkedIn.
 
Thanks for listening to The Progressing Lives Everywhere Podcast, brought to you by Amoria Bond.
 
This podcast is a Loaded Hype production.