419 episodes

If you're fed up with the non-stop solopreneur grind… I'm so glad you've found The Promote Yourself to CEO Show! Each week, join host Racheal Cook MBA for candid conversations about stepping into your role as CEO of your business, the hard lessons learned along the way, and practical, profitable strategies to grow a sustainable business without the hustle and burnout. Listen in to the latest show and connect with Racheal at http://www.theceocollective.com or on Instagram @racheal.cook to continue the conversation!

Promote Yourself to CEO | Small Business Strategy for Women Entrepreneurs Racheal Cook MBA: Small Business Owner, Entrepreneur, Business Growth Strategist

    • Business

If you're fed up with the non-stop solopreneur grind… I'm so glad you've found The Promote Yourself to CEO Show! Each week, join host Racheal Cook MBA for candid conversations about stepping into your role as CEO of your business, the hard lessons learned along the way, and practical, profitable strategies to grow a sustainable business without the hustle and burnout. Listen in to the latest show and connect with Racheal at http://www.theceocollective.com or on Instagram @racheal.cook to continue the conversation!

    The Vulnerable Side of Visibility with Erica Courdae

    The Vulnerable Side of Visibility with Erica Courdae

    Visibility is scary. It’s one of the reasons why so many female entrepreneurs don’t seek out more of it for their business. Yet, it’s also the thing that’ll grow your business.
    So how can you feel more confident and empowered in the spotlight? In this episode, I talk with my friend Erica Courdae, a CEO Collective mentor and Diversity, Equity, and Inclusion consultant, about what it’s been like to have more visibility than ever before and how you can more confidently embrace greater visibility for your business and message.
    On this episode of Promote Yourself to CEO:
    5:54 - What kind of visibility journey has Erica gone on? She talks about her roller coaster ride since 2018 and the dilemma she faced in 2020.
    11:51 - Erica used to say yes to every opportunity. Now a bit more discerning about what she takes on, she discusses the key pieces that helped her handle the demand for her time.
    15:21 - What does it take to get your message out into the world? We reveal why consistency is key to gaining and handling greater visibility.
    17:26 - Having this missing piece really makes things easier when you find yourself suddenly confronted with more demands for your time.
    23:25 - How has Erica navigated exposure to larger audiences with people who may vehemently disagree with her message?
    31:59 - There’s a difference between visibility for yourself as an individual and visibility for your message.
    40:50 - To wrap up, I go over a couple of key points I want to make sure you take away from this episode.
     
    Show Links
    Pause on the Play The Four Agreements by Don Miguel Ruiz “CEO Confession: The Darkside of Visibility with MegAnne Ford” Racheal on Instagram and TikTok Leave a review on iTunes

    • 44 min
    Why TikTok Could Be an Incredible ATTRACT Strategy

    Why TikTok Could Be an Incredible ATTRACT Strategy

    Do you think you’re attracting new people to your business through social media? The social media platforms that have been around for a while used to be that way. These days, though, fewer people see your content on most social media.
    So what is social media good for? Most of it now works best for nurturing your existing audience. But in this episode, I talk about my experiment with TikTok and reveal what I look for when leveraging it to attract brand new people to my business.
    On this episode of Promote Yourself to CEO:
    2:36 - I discuss the social media landscape that existed when I first started my business and the magic space you need to best leverage a new platform.
    5:15 - What happens when you miss your window of opportunity on a social media platform?
    8:20 - I reveal my hypothesis about what makes TikTok different and get into how I decided to play around with it.
    16:38 - I’m committing to six months of posting to TikTok five times a week as my goal. What’s my secret to staying consistent on this (or any other) platform?
    19:17 - How is my experiment going? I share what I did and what has happened in the two and a half months since I started (as of this recording).
    27:02 - I disclose some of my videos that took off and reveal what I’ve learned so far using the platform. It makes me feel even more confident in my TikTok hypothesis.
    34:49 - What platform can you use to help you amplify your message? (It doesn’t have to be TikTok!) And why is passive marketing online a myth?
    Show Links
    Marketing Strategy Intensive ConnieGoogleQueen on TikTok Racheal on Instagram and TikTok Be Kind Coaching

    • 39 min
    How to Prepare for Next Level Visibility (Even if You Feel Not Ready Yet)

    How to Prepare for Next Level Visibility (Even if You Feel Not Ready Yet)

    You know you must get in front of more potential clients to grow your business. So you make plans to get more visible, whether it’s through interviews or guest blog posts or videos or whatever. Yet, you feel this anxiety creep up at the thought of getting more visibility.
    So what do you do when the concept of putting yourself out there more feels scary and intimidating? In this episode, I dive into how to prepare yourself for more visibility (even if you feel like you’re not ready) so that more opportunities show up more quickly for you and your business.
    On this episode of Promote Yourself to CEO:
    2:57 - Let’s start with the easiest place to set yourself up for success. Ensure these are ready to go before you start the process of increasing visibility.
    7:40 - How do I pitch myself? I give an example of how I have everything prepared before an interview and how you can do the same.
    10:33 - I make a pitching recommendation that helps if you’re already feeling nervous about putting yourself out there.
    12:26 - How do you pitch yourself cold to someone? Follow this process to get the most success out of it.
    13:59 - How can you prepare yourself for the mindset challenges that come with more visibility? I discuss my biggest worry about the first attract marketing method I used and how I got over it.
    19:19 - I encourage you to do this if you want your visibility strategy to involve video but you feel really self-conscious about it.
    24:03 - There’s a dark side to visibility, and it can feel scary for women in particular. What can you do about it?
    27:36 - When you pitch yourself and gain visibility, you’re going to get people rejecting you. Here’s the approach I take when that happens.
    Show Links
    Marketing Strategy Intensive
    “How to Go Pitch Yourself with Angie Trueblood”
    “From Not Ready Yet to Ready for Next Level Visibility with Nicole Otchy”
    “CEO Confession: The Darkside of Visibility with MegAnne Ford”
    “Patriarchy Stress Disorder with Dr. Valerie Rein”
    Need to write a bio? Use this. - Alexandra Franzen
    Yet another way to write your bio. - Alexandra Franzen
    Racheal on Instagram
    Leave a review on iTunes
     

    • 34 min
    Why Your Marketing Isn’t Working (& How to Fix It)

    Why Your Marketing Isn’t Working (& How to Fix It)

    You spend so much time posting on social media or writing blog posts or sending newsletters to your email list. But no matter what you do (or how much), your marketing just. isn’t. working! You’re not seeing results in the form of new, paying clients. Today, I kick off a new series all about marketing that converts. In this first episode, I dive into the top three reasons why your marketing isn’t converting and how you can fix it.
    On this episode of Promote Yourself to CEO:
    3:10 - Do you only hear crickets when you get your message in front of people? I reveal two reasons why you might be making mistake #1.
    7:26 - Fixing the first mistake involves doing something that the current marketing ecosystem ignores.
    9:41 - Do you have a plan in place to prevent mistake #2? Here’s how to make sure you do.
    15:17 - Mistake #3 is a big one and the basis for my upcoming marketing strategy intensive. It’s where I see gaps in people’s marketing strategy.
    19:36 - I clarify attract marketing and discuss the pros and cons of the three primary attract strategies.
    29:30 - Where should you begin with attract marketing strategies? I reveal where I always start.
     
    Show Links
    Marketing Strategy Intensive “How 100 Conversations Can Transform Your Business with Tami Hackbarth” “How 100 Conversations Helped Mado Hesselink Find Her Dream Clients” Racheal on Instagram Leave a review on iTunes

    • 33 min
    The Business You Have Today is The Result of The Work You Did 3 Months Ago!

    The Business You Have Today is The Result of The Work You Did 3 Months Ago!

    Imagine you’re watching a movie about two solo entrepreneurs:
    One is so excited about her business but finds herself spinning her wheels. She has an amazing vision for growing her business but goes from one idea to the next because instant success eludes her.
    The other also loves the idea of growing her business. But instead of constantly changing course while trying everything under the sun, she takes the slow and steady approach and inevitably reaches her goals with the framework and consistency advocated inside The CEO Collective.
    So in this tale of two entrepreneurs, which one do you want to be? Tune in as I discuss why what you’ve done over the previous few months has resulted in the business you have now.
    On this episode of Promote Yourself to CEO:
    4:57 - What’s the real problem for women entrepreneurs struggling to get clients? I see this so often!
    10:58 - My mindset shift during my TikTok experiment thus far demonstrates why giving yourself enough time to try out strategies is so important.
    15:44 - Here’s another example of how this struggle plays out for a lot of entrepreneurs.
    19:36 - Are you a podcaster struggling to pitch yourself to others for interviews? I reveal what I’ve discovered in my ten years of podcasting.
    23:21 - Find out why you’ll never have to worry about bothering people with your offers again, as long as you adopt this shift in perspective.
    27:50 - Hiring a coach to hold you accountable isn’t going to do this for you.
    Show Links
    The CEO Collective The CEO 90-Day Planner The CEO Retreat Uncommonly More Racheal on Instagram Leave a review on iTunes

    • 30 min
    How to Scale Sustainably

    How to Scale Sustainably

    I’m a business growth strategist who’s revealing the truth about scaling your business, so this episode series may have surprised you. But I want your eyes wide open when you go into business growth mode. It’s not just about making more sales; you also need to scale your team, customer experience, and infrastructure behind the scenes so your business doesn’t implode. In this final installment, I break down some key things for you to start thinking about to be more strategic and sustainable when you’re ready to go into high growth business mode.
    On this episode of Promote Yourself to CEO:
    3:57 - Which mode allows me to have the lifestyle I want? Being more strategic and intentional while looking towards business growth.
    7:26 - Women entrepreneurs tend not to step into leadership in their finances. You can’t allocate resources or make smart decisions otherwise.
    11:42 - Keep it simple, upgrade as you go, have perspective, and stop comparing yourself to others. Here’s a particularly helpful recommendation for both new and experienced entrepreneurs.
    16:14 - Marketing is one area where I see people get overwhelmed. Some personal examples of how I use my own system to prevent this from happening to me.
    20:07 - Slow down. Things take time. We tend to overestimate how much we can accomplish weekly or monthly, yet underestimate our amount of productivity in a year.
    25:08 - The biggest disconnect I’ve noticed between entrepreneurs and other small business owners. What the former tend to do.
    27:03 - Here’s something not talked about often enough behind the scenes, particularly for female business owners. Having a team of support, both professionally and personally.
    30:54 - Growth isn’t linear, and that’s okay. Some pointers on handling plateaus and explosive periods of growth.
    Show Links
    The CEO Collective The Ultimate Business Growth Checklist The CEO Retreat “What Is Your Role as CEO?” episode

    • 34 min

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