16 min
Redbull: The Pratfall Effect and the Benefit of a Bad Taste Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
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- Marketing
In this episode, we examine the promotional prowess of RedBull from marketing the drink and facing challenges that came with it's unique and 'unwelcome' taste.
In this episode, we examine the promotional prowess of RedBull from marketing the drink and facing challenges that came with it's unique and 'unwelcome' taste.
16 min